--- description: Tudo sobre ActiveCampaign: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaign - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Automação de Marketing](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.pt/software/79367/activecampaign Page: 1 / 104\ Seguinte: [Next page](https://www.capterra.pt/software/79367/activecampaign?page=2) > O ActiveCampaign combina o poder do marketing por e-mail, automação de marketing e automação de vendas/CRM. > > Verdict: Rated **4.6/5** by 2561 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa ActiveCampaign? O ActiveCampaign beneficia pequenas e médias empresas que desejam se conectar e se envolver com os clientes pelos canais de marketing. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.6/5** | 2561 Avaliações | | Praticidade | 4.2/5 | Based on overall reviews | | Suporte ao cliente | 4.4/5 | Based on overall reviews | | Relação qualidade/preço | 4.3/5 | Based on overall reviews | | Recursos | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Preço inicial**: 49,00 R$ - **Modelo de preços**: (Teste Grátis) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop), Android (celular), iPhone (celular), iPad (tablet) - **Idiomas**: alemão, chinês, dinamarquês, espanhol, finlandês, francês, indonésio, inglês, italiano, neerlandês, português, turco - **Available Countries**: Alemanha, Austrália, Brasil, Bélgica, Canadá, China, Dinamarca, Espanha, Estados Unidos, França, Irlanda, Itália, Japão, México, Nova Zelândia, Países Baixos, Portugal, Reino Unido, Singapura, Índia ## Recursos - Agendamento de campanhas - Agendamento de compromissos - Alertas/notificações - Análise de dados de campanhas - Automação de marketing - Autoresponders - Ações ativadas por eventos - Banco de dados de contatos - Banco de dados do cliente - CAN-SPAM Compliance - Captura de leads - Comentários/notas - Contatos compartilhados - Distribuição de leads - Editor de WYSIWYG - Ferramentas de colaboração - Geração de leads - Gerenciamento de contatos - Gestão da atividade de vendas - Gestão de assinantes - Gestão de assinaturas - Gestão de campanhas - Gestão de canais - Gestão de conteúdo - Gestão de leads - Gestão de modelos - Gestão de oportunidades - Gestão de tarefas - Gestão do fluxo de trabalho - Gestão do pipeline - Gestão do pipeline de vendas - Importação/exportação de dados - Indicadores de desempenho - Marketing social - Mobile Optimization - Múltiplas campanhas - Painel de atividades - Planejamento de campanhas - Páginas de início/formulários web - ROI Tracking - Rastreamento de conversão - Rastreamento de e-mails - Rastreamento de interações - Rastreamento de visitantes do site - Relatórios de vendas - Relatórios e análise de dados - Relatórios e estatística - Segmentação - Segmentação de clientes - Third-Party Integrations ... and 19 more features ## Integrations (205 total) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... and 190 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) ## Categorias relacionadas - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) - [Sistemas CRM](https://www.capterra.pt/directory/2/customer-relationship-management/software) - [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software) - [Software de Geração de Leads](https://www.capterra.pt/directory/30963/lead-generation/software) - [Software de Gestão de Leads](https://www.capterra.pt/directory/30017/lead-management/software) ## Alternativas 1. [Brevo](https://www.capterra.pt/software/132996/brevo) — 4.6/5 (3413 reviews) 2. [Mailchimp](https://www.capterra.pt/software/110228/mailchimp) — 4.5/5 (17576 reviews) 3. [MailerLite](https://www.capterra.pt/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [Constant Contact](https://www.capterra.pt/software/31898/constant-contact) — 4.3/5 (2915 reviews) 5. [EmailOctopus](https://www.capterra.pt/software/147415/emailoctopus) — 4.8/5 (654 reviews) ## Avaliações ### "A powerful tool but time to move on" — 3.0/5 > **Marcus** | *29 de dezembro de 2024* | Internet | Recommendation rating: 4.0/10 > > **Vantagens**: ActiveCampaign stands out for its robust complexity and flexibility, making it ideal for those who want more than just a basic email marketing tool. The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows. The two taxonomies—tags and lists—provide excellent organizational capabilities, making it easy to manage contacts at scale. Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms. > > **Desvantagens**: While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget. Additionally, the system has become slow and overly complex, which can be frustrating for users who want efficiency. There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s still a drawback for such a premium-priced service. The combination of higher costs and reduced performance can make it less appealing for some users. > > I used ActiveCampaign extensively for a long time and heavily relied on its advanced automations, dual taxonomy system, and versatile API. It was a powerful tool that offered great flexibility and helped manage complex workflows effectively. However, over time, the pricing became steep, and the platform felt slower and more complicated to navigate. While it served me well for years, I eventually felt a sense of relief after switching to a simpler, more efficient solution. ActiveCampaign is undoubtedly powerful, but for me, its complexity and cost eventually outweighed its benefits. ----- ### "ActiveCampaign is force to reckon, helps thrive in digital marketing campaigns." — 5.0/5 > **Joao** | *14 de agosto de 2024* | Saúde, bem-estar e condicionamento físico | Recommendation rating: 10.0/10 > > **Vantagens**: ActiveCampaign AI automations makes our digital marketing so efficient and less demanding. It was easy to automate some of the tasks during campaigns which saves us time. ActiveCampaign reports also keeps us on check by giving us access to pin-point insights about our marketing campaigns performance. The collaboration environment allows us to work together on our campaigns when engaging our leads. > > **Desvantagens**: ActiveCampaign has showed us it's class in all areas and we haven't had anything unpleasant to deal with. > > We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us. It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding. Also, ActiveCampaign has made it possible to reach out to a broader leads base during our campaigns. ----- ### "ActiveCampaign makes our marketing more effective." — 5.0/5 > **Ziva** | *8 de fevereiro de 2024* | Varejistas | Recommendation rating: 9.0/10 > > **Vantagens**: ActiveCampaign helps us to facilitate more personalized marketing campaigns that allows us to target our customers more effectively. It helps to keep a smooth communication and interaction experience with our potential leads at the most important stages. With ActiveCampaign automations, we have been able to offer our customers and leads quick responses. > > **Desvantagens**: There is nothing to like least about ActiveCampaign. It has been so excellent and we have never experienced any major issues to complain about. > > ActiveCampaign has helped us to improve the returns from our marketing campaigns which helps us to improve on our sales. The experience has been great and it assisted us to engage our leads in a more effective way. ----- ### "Automation and Segmentation That’s Easy to Use" — 4.0/5 > **Cynthia** | *18 de março de 2026* | Publicidade e marketing | Recommendation rating: 8.0/10 > > **Vantagens**: I like that ActiveCampaign allows very specific segmentation and a very easy to use automation interface. > > **Desvantagens**: The price of the plan. I wish the monthly plan price could be a bit lower or offer more affordable prices to small businesses. > > My experience with ActiveCampaign so far has been easy and straight forward. I like the automation builder. The visual workflow makes it simple to connect triggers to actions. Even complex flows feel logical and customizable. ----- ### "Very good in many ways but also incredibly frustrating" — 4.0/5 > **Selena** | *17 de setembro de 2025* | Música | Recommendation rating: 6.0/10 > > **Vantagens**: I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. > > **Desvantagens**: I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. > > It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. ----- Page: 1 / 104\ Seguinte: [Next page](https://www.capterra.pt/software/79367/activecampaign?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/79367/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data