---
description: Tudo sobre Salesforce Marketing Cloud: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
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title: Salesforce Marketing Cloud - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Ferramentas de Email Marketing](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud](/software/7723/salesforce-marketing-cloud)

# Salesforce Marketing Cloud

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> Crie relacionamentos com os clientes para a vida toda com marketing digital de dados.
> 
> Verdict: Rated **4.2/5** by 531 users. Top-rated for **Probabilidade de recomendação**.

-----

## Resumo

### Quem usa Salesforce Marketing Cloud?

Com o modelo de computação em nuvem para vários locatários da Salesforce, é possível atender às necessidades de empresas de todos os tamanhos, em qualquer setor. Os clientes beneficiam-se de uma estrutura principal compartilhada, mantendo a privacidade.

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.2/5** | 531 Avaliações |
| Praticidade | 3.8/5 | Based on overall reviews |
| Suporte ao cliente | 3.9/5 | Based on overall reviews |
| Relação qualidade/preço | 3.8/5 | Based on overall reviews |
| Recursos | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Salesforce
- **Location**: San Francisco, EUA
- **Founded**: 2003

## Commercial Context

- **Preço inicial**: 25,00 US$
- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: alemão, checo, chinês, chinês tradicional, coreano, dinamarquês, espanhol, finlandês, francês, húngaro, indonésio, inglês, irlandês, italiano, japonês, neerlandês, norueguês, polaco, português, russo, sueco
- **Available Countries**: Alemanha, Arábia Saudita, Austrália, Brasil, Bélgica, Canadá, China, Dinamarca, Emirados Árabes Unidos, Espanha, Estados Unidos, Filipinas, Finlândia, França, Indonésia, Irlanda, Israel, Itália, Japão, Malásia and 14 more

## Recursos

- API
- Acesso para Celular
- Agendamento de campanhas
- Agendamento de publicações
- Alertas/notificações
- Análise de dados
- Análise de dados de campanhas
- Análise de dados do site
- Análise de dados visual
- Automação de marketing
- Ações ativadas por eventos
- Campanhas multicanal
- Captura e transferência de dados
- Coleta de dados de multicanal
- Conectores de dados
- Ferramentas de colaboração
- Geração de leads
- Gerenciamento de SEO
- Gerenciamento de contatos
- Gerenciamento de documentos
- Gestão da atividade de vendas
- Gestão da comunicação
- Gestão de assinantes
- Gestão de campanhas
- Gestão de canais
- Gestão de conteúdo
- Gestão de experiência do cliente
- Gestão de múltiplas contas
- Gestão de recompensas
- Histórico do cliente
- Indicadores de desempenho
- Inteligência artificial e aprendizado de máquina
- Marketing Management
- Mobile Optimization
- Monitoramento das redes sociais
- Monitoramento de campanha
- Opções de publicação de conteúdo
- Painel
- Painel de atividades
- Planejamento de campanhas
- Programa de fidelidade
- Páginas de início/formulários web
- Rastreamento de conversão
- Rastreamento de e-mails
- Rastreamento de engajamento
- Rastreamento de interações
- Relatórios e análise de dados
- Relatórios personalizáveis
- Segmentação de clientes
- Visualização de dados

... and 58 more features

## Integrations (7 total)

- Adobe Workfront
- LinkedIn for Business
- Meta for Business
- Salesforce Sales Cloud
- Shopify
- Twitter/X
- Vidyard

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software)

## Categorias relacionadas

- [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software)
- [Software de Marketing de Redes Sociais](https://www.capterra.pt/directory/30781/social-media-marketing/software)
- [Plataformas de Gerenciamento de Redes Sociais](https://www.capterra.pt/directory/30939/social-media-management/software)
- [Software para Plataformas de Gestão de Dados](https://www.capterra.pt/directory/32261/data-management-platforms/software)
- [Software de Geração de Leads](https://www.capterra.pt/directory/30963/lead-generation/software)

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3. [ActiveCampaign](https://www.capterra.pt/software/79367/activecampaign) — 4.6/5 (2568 reviews)
4. [MailerLite](https://www.capterra.pt/software/136603/mailerlite) — 4.7/5 (2322 reviews)
5. [Constant Contact](https://www.capterra.pt/software/31898/constant-contact) — 4.3/5 (2943 reviews)

## Avaliações

### "Utilização e resultado" — 4.0/5

> **Gabriel** | *13 de setembro de 2024* | Entretenimento | Recommendation rating: 9.0/10
> 
> **Vantagens**: Dependendo da feature dependemos do suporte para aplicar.
> 
> **Desvantagens**: Complexidade em algumas funcionalidades.
> 
> A usabilidade no começo foi complexa, design pode melhorar.

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### "Five Stars and a Thumbs Up\!" — 5.0/5

> **Kenidra** | *13 de fevereiro de 2026* | Segurança de rede e informática | Recommendation rating: 10.0/10
> 
> **Vantagens**: What I like most about Salesforce is how the customer's information populates. I can see all their information.
> 
> **Desvantagens**: Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen.
> 
> I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers.

-----

### "App for clean business\!" — 5.0/5

> **Andrew** | *12 de fevereiro de 2026* | Saúde, bem-estar e condicionamento físico | Recommendation rating: 10.0/10
> 
> **Vantagens**: As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business\!
> 
> **Desvantagens**: Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated.
> 
> I love sales force\! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only\!

-----

### "A Decent Choice for Marketing Teams" — 5.0/5

> **Clara** | *31 de julho de 2026* | Cosmético | Recommendation rating: 8.0/10
> 
> **Vantagens**: Salesforce Marketing Cloud is pretty solid for campaign management. We've used it for about a year, and it's worked well enough for our needs. The interface took a bit to figure out, but our team got the hang of it. I like the workflow automation features, especially the 'journey builder'. It's really helpful for creating multi-step campaigns.
> 
> **Desvantagens**: One thing that's kind of annoying is the lack of a built-in A/B testing tool. We've had to use a third-party integration to get that functionality, which adds extra complexity to our workflow. Also, the documentation could be better – sometimes it's hard to find the information we need. Overall, though, it's a good product.
> 
> Overall, I've had a solid experience with Salesforce Marketing Cloud, with its robust features and regular use making it a valuable tool in my role. However, I've encountered some minor integration issues and occasional steep learning curves, preventing it from being a truly seamless experience.

-----

### "A Powerful (Albeit Flawed) Tool for the Enterprise" — 3.0/5

> **Taylor** | *20 de abril de 2026* | Gestão de organizações sem fins lucrativos | Recommendation rating: 3.0/10
> 
> **Vantagens**: Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career. Its send speed is unmatched, even on multi-step automations across different channels.
> 
> **Desvantagens**: The user interface is pretty awful. It looks like five or six different tools smashed together with one unifying menu bar (because that is what it is). This makes it hard to learn and greatly hampers ease of use for non-technical employees. The syncing with Salesforce Sales Cloud also leaves a lot to be desired. It does a good job of ingesting CRM data, but doesn't round-trip any of the changes made within SFMC to the CRM (i.e. updated contact info).
> 
> Marketing Cloud is much more than an email management platform. It is capable of things that were way beyond the scope of my organization's needs. And it was just too expensive to justify renewing our contract when we only used a quarter of its functionality. Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer.

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## Links

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