---
description: Tudo sobre Salesforce Marketing Cloud: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
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title: Salesforce Marketing Cloud - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Ferramentas de Email Marketing](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud](/software/7723/salesforce-marketing-cloud)

# Salesforce Marketing Cloud

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> Crie relacionamentos com os clientes para a vida toda com marketing digital de dados.
> 
> Verdict: Rated **4.2/5** by 526 users. Top-rated for **Probabilidade de recomendação**.

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## Resumo

### Quem usa Salesforce Marketing Cloud?

Com o modelo de computação em nuvem para vários locatários da Salesforce, é possível atender às necessidades de empresas de todos os tamanhos, em qualquer setor. Os clientes beneficiam-se de uma estrutura principal compartilhada, mantendo a privacidade.

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.2/5** | 526 Avaliações |
| Praticidade | 3.8/5 | Based on overall reviews |
| Suporte ao cliente | 3.9/5 | Based on overall reviews |
| Relação qualidade/preço | 3.8/5 | Based on overall reviews |
| Recursos | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Salesforce
- **Location**: San Francisco, EUA
- **Founded**: 2003

## Commercial Context

- **Preço inicial**: 25,00 US$
- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: alemão, checo, chinês, chinês tradicional, coreano, dinamarquês, espanhol, finlandês, francês, húngaro, indonésio, inglês, irlandês, italiano, japonês, neerlandês, norueguês, polaco, português, russo, sueco
- **Available Countries**: Alemanha, Arábia Saudita, Austrália, Brasil, Bélgica, Canadá, China, Dinamarca, Emirados Árabes Unidos, Espanha, Estados Unidos, Filipinas, Finlândia, França, Indonésia, Irlanda, Israel, Itália, Japão, Malásia and 14 more

## Recursos

- API
- Acesso para Celular
- Agendamento de campanhas
- Agendamento de publicações
- Alertas/notificações
- Análise de dados
- Análise de dados do site
- Análise de dados visual
- Automação de marketing
- Autoresponders
- Campanhas multicanal
- Captura e transferência de dados
- Coleta de dados de multicanal
- Conectores de dados
- Ferramentas de colaboração
- Geração de leads
- Gerenciamento de SEO
- Gerenciamento de documentos
- Gestão da atividade de vendas
- Gestão da comunicação
- Gestão de campanhas
- Gestão de canais
- Gestão de conteúdo
- Gestão de experiência do cliente
- Gestão de múltiplas contas
- Gestão de recompensas
- Histórico do cliente
- Indicadores de desempenho
- Inteligência artificial e aprendizado de máquina
- Marketing Management
- Mobile Optimization
- Monitoramento de campanha
- Múltiplas campanhas
- Opções de publicação de conteúdo
- Painel
- Painel de atividades
- Perfis de clientes
- Personalização
- Programa de fidelidade
- Promoção social
- Páginas de início/formulários web
- Rastreamento de conversão
- Rastreamento de e-mails
- Rastreamento de engajamento
- Rastreamento de interações
- Real-Time Analytics
- Relatórios e análise de dados
- Segmentação de clientes
- Segmentação por público
- Visualização de dados

... and 58 more features

## Integrations (7 total)

- Adobe Workfront
- LinkedIn for Business
- Meta for Business
- Salesforce Sales Cloud
- Shopify
- Twitter/X
- Vidyard

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software)

## Categorias relacionadas

- [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software)
- [Software de Marketing de Redes Sociais](https://www.capterra.pt/directory/30781/social-media-marketing/software)
- [Plataformas de Gerenciamento de Redes Sociais](https://www.capterra.pt/directory/30939/social-media-management/software)
- [Software para Plataformas de Gestão de Dados](https://www.capterra.pt/directory/32261/data-management-platforms/software)
- [Software de Geração de Leads](https://www.capterra.pt/directory/30963/lead-generation/software)

## Alternativas

1. [Zoho CRM](https://www.capterra.pt/software/155928/zoho-crm) — 4.3/5 (6965 reviews)
2. [Bigin by Zoho CRM](https://www.capterra.pt/software/204998/bigin-by-zoho-crm) — 4.7/5 (727 reviews)
3. [HubSpot CRM](https://www.capterra.pt/software/152373/hubspot-crm) — 4.5/5 (4453 reviews)
4. [Salesforce Sales Cloud](https://www.capterra.pt/software/61368/salesforce) — 4.4/5 (18768 reviews)
5. [Dynamics 365](https://www.capterra.pt/software/157279/dynamics-365) — 4.4/5 (5813 reviews)

## Avaliações

### "Utilização e resultado" — 4.0/5

> **Gabriel** | *13 de setembro de 2024* | Entretenimento | Recommendation rating: 9.0/10
> 
> **Vantagens**: Dependendo da feature dependemos do suporte para aplicar.
> 
> **Desvantagens**: Complexidade em algumas funcionalidades.
> 
> A usabilidade no começo foi complexa, design pode melhorar.

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### "Five Stars and a Thumbs Up\!" — 5.0/5

> **Kenidra** | *13 de fevereiro de 2026* | Segurança de rede e informática | Recommendation rating: 10.0/10
> 
> **Vantagens**: What I like most about Salesforce is how the customer's information populates. I can see all their information.
> 
> **Desvantagens**: Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen.
> 
> I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers.

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### "A here-to-stay CRM app requiring knowledgeable staff to fully appreciate ppreciate" — 4.0/5

> **Athena** | *22 de junho de 2025* | Bens de consumo | Recommendation rating: 6.0/10
> 
> **Vantagens**: It is a sophisticated CRM software, and great for managing customer database and workflows, but more feared towards larger enterprises I feel, and not exactly cost-effective for small business owners.
> 
> **Desvantagens**: The steep fee for various subscription tiers, the initial details up was lengthy to set up and I had to really wrap my head around it, felt that it is quite advanced.
> 
> I'd been using HubSpot for a while and had been eyeing Salesforce as an alternative. To be honest, I feel like they are quite on par, and as a small business owner you can't really go wrong with either. Salesforce CRM is definitely adequate. Especially the Marketing Cloud for managing email campaigns on customers, which makes things organised and easy to track at a glance and go through analytics. If you were managing things on your own like myself, Salesforce might be too sophisticated for its own good as a start, but something you can start looking into if you were looking to scale or to sell to various markets.

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### "App for clean business\!" — 5.0/5

> **Andrew** | *12 de fevereiro de 2026* | Saúde, bem-estar e condicionamento físico | Recommendation rating: 10.0/10
> 
> **Vantagens**: As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business\!
> 
> **Desvantagens**: Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated.
> 
> I love sales force\! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only\!

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### "Super expensive enterprise software but at least feels like abandoned by the dev team." — 3.0/5

> **Matt** | *26 de outubro de 2024* | Serviços e tecnologia da informação | Recommendation rating: 5.0/10
> 
> **Vantagens**: Being able to set up simple automation rules.
> 
> **Desvantagens**: Engagement Programs. You weren't able to track replies, it didn't allow setting up an email that will be able to receive replies. The email creator was super old-fashioned comparing to way cheaper alternatives where you can easily build emails using drag-n-drop sections.
> 
> Literally everything felt ancient and abandoned. It was clunky like 2003 have just called and ask to return it back.

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## Links

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