Keap

Marketing Automation

Comentários: Il software è in inglese ma di facile intuizione.

Vantagens:

Keap è un software perfetto per le piccole imprese che vogliono gestire con efficacia le relazioni con i clienti. Ideale per il marketing e l'e-commerce.

Desvantagens:

L'utilizzo non è immediato, ma solo per via della complessità dell'argomento. Una volta configurato per bene può automatizzare con efficacia tantissime funzionalità di marketing.

Keap, a robust and user-friendly program

Comentários: It provides us with the flexibility to perform a wide range of segmentation operations to meet our specific requirements; for example, when developing a marketing campaign, we can divide our target audience into subsets based on factors such as their level of product familiarity, the frequency with which they make purchases, and their potential lifetime value as customers. It also includes a customer relationship management system that lets us delegate work and monitor both individual and collective productivity.

Vantagens:

With the support of Keap, I am able to automate my clients' operations. Through the use of numerous opt-in methods, I am able to collect leads, develop and release goods, and set up automated distribution schedules for both products and campaign emails. In order to streamline the referral procedure, you can use the referral partner function.

Desvantagens:

If a contact does not seem to be actively engaged, Keap will mark it as opted out. To fully take advantage of the program's features, I believe it requires a significant time commitment to study each module and tool.

Great for eCommerce... Unfortunately, our sites are not eCommerce

Vantagens:

InfusionSoft was great at first and exciting to learn the platform and start building campaigns. The campaign builder is by far the best part as it is very easy to understand and super easy to visualize your campaign the way it maps out. The elements, processes, communications, etc. are all on a grid map with arrows connecting and directing contacts where to go based on criteria, tags, and triggers you define and set. Once your developers connect everything you need, it is fun to create campaigns.

Desvantagens:

Two problems: the CRM is subpar and some integration connections are not ideal. In terms of CRM, there are a lot of preloaded fields as you could expect. The problem is that if there are fields you do not need or use for your business, you're stuck looking at them no matter what. You can create and add up to 100 new custom fields and define the type of field they are, but you cannot remove or even hide existing fields or tabs. Also, we used ScheduleOnce to connect to schedule leads who interacted with our site by filling out a form. Sometimes ScheduleOnce would update their system and cause problems with InfusionSoft and vice versa. Support from IS was quick to address and fix this when it was on their end though.

Designed for advanced marketers!

Comentários: Overall, I see the benefits of Keap/Infusionsoft and if I had the big budget to hire someone to set it all up, I can see how powerful it could be. But unfortunately, I was sold a solution that I was no where near ready for. I think this is perfect for the advanced marketer who has plenty of experience with funnels, CRM, automation etc. Unfortunately for me, it was too much, too soon!

Vantagens:

I loved how it was an all-in-one platform!

Desvantagens:

It was incredibly hard to set up and use because the sales person forgot to mention that it was a robust solution for the more experienced marketer. So when I was first learning to create funnels, Keap/Infusionsoft was just too advanced for me.

Great for funnels, email list building and collecting payments - all in one

Vantagens:

Setting up order forms for customers such as payment plans and connecting products with specific payment options.

Desvantagens:

High learning curve and it takes some time to get used with it.