Conheça o Marketo Engage
O Marketo é uma das principais plataformas de automação de marketing, com uma gama de recursos para pequenas, médias e grandes empresas em vários setores. Alguns recursos comuns incluem marketing por e-mail, criação, SEO, página de entrada, pontuação e análise, enquanto outras edições oferecem recursos avançados, como personalização de site, envolvimento móvel e redirecionamento social e da Internet. Os clientes típicos incluem marcas B2C e B2B de todos os tamanhos.
Quem usa o Marketo Engage?
Para empresas B2B ou B2C que se preocupam com o atendimento ao cliente, segmentação personalizada e escalável, personalização e relacionamento com o cliente.
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Avaliações do Marketo Engage
Indeed a Best-in-Class Marketing Automation Software
Comentários: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Marketo powers our entire marketing team
Comentários: Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.
It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.
It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.
Marketo does a decent job with marketing campaigns; lackluster on the integrations and customization
Comentários: Moderately positive; for smaller companies on a marketing budget who don't need more than email campaigns, this will work well for you. If you run an enterprise business who needs more, I suggest upgrading to Eloqua
It was easy to setup and maintain our marketing campaigns; landing pages were customizable for the most part, and the tracking codes were easy to install and events triggered as promised. Cost is substantially less than premium marketing software, so that's a selling point.
We migrated from Oracle/Eloqua, so we already had campaigns that we used. It was a total chore working with their teams to get everything carried over correctly (we never actually got every object, we had to re-create most). Most of the customization with batch jobs and custom fields didn't work as described in their documentation, and I got the feeling that they don't entertain a lot of big fish in the pond--maybe this has changed?
Very powerful, not the most user-friendly tool out there.
Comentários: We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart.
It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing.
Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team.
A Powerful and Easy-to-Use Digital Marketing Platform
Comentários: Overall, Marketo Engage is an excellent digital marketing platform. It provides all the tools and features to help businesses generate leads and nurture them through the sales funnel. The user interface is easy to use, and the insights provided are invaluable.
Marketo Engage is an incredibly powerful and easy-to-use digital marketing platform. It allows for a high degree of automation and customization and provides robust features for lead generation and nurturing. The user interface is intuitive, and it provides great insights into marketing performance.
The pricing for Marketo Engage can be expensive for some, and the learning curve can be steep for those not familiar with digital marketing. There can also be occasional bugs and glitches that need to be addressed.
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