Quem usa esse software?

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

Avaliações médias

558 avaliações
  • Geral 4 / 5
  • Praticidade 4 / 5
  • Atendimento ao cliente 4 / 5
  • Recursos 4 / 5
  • Relação qualidade/preço 4 / 5

Detalhes do produto

  • Preço inicial 895,00 US$/mês
  • Versão gratuita Não
  • Avaliação gratuita Sim
  • Implantação Nuvem, SaaS, web
  • Formação Pessoalmente
    Ao vivo online
    Webinars
    Documentos
  • Suporte 24 horas por dia (representante ao vivo)
    Horário comercial
    Online

Dados sobre o fornecedor

  • Marketo
  • http://www.marketo.com/
  • Fundada em 2006

Sobre o Marketo Lead Management

Marketo is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes.

Recursos do Marketo Lead Management

  • Análise de dados/Rastreamento do ROI
  • CTAs personalizáveis
  • Campanhas gota a gota
  • Conteúdo dinâmico
  • Inteligência de vendas
  • Lead Scoring
  • Marketing de pesquisa
  • Marketing social
  • Páginas de início/formulários web
  • Rastreamento de visitantes do site
  • Segmentação
  • Testes A/B
  • Banco de dados do cliente
  • Geração de propostas
  • Gerenciamento de contatos
  • Gestão de campanhas
  • Gestão de canais
  • Gestão de chamadas
  • Gestão de comissões
  • Gestão de contratos
  • Gestão de leads
  • Gestão de oportunidades
  • Gestão de vendas de campo
  • Gestão territorial
  • Indicadores de desempenho
  • Marketing por e-mail
  • Previsão de vendas
  • Rastreamento de recomendações
  • Acompanhamento de atividades
  • Captura de leads
  • Distribuição de leads
  • Ferramentas de prospecção
  • Gestão de campanhas
  • Gestão do pipeline
  • Lead Nurturing
  • Lead Scoring
  • Rastreamento de fonte
  • Segmentação de leads

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As avaliações mais úteis do Marketo Lead Management

Flexible and Adaptable, Best for Technical Users

Avaliado em 22/07/2019
Avaliador Verificado
Marketing Automation Manager
Relações públicas e comunicações, 51-200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação 
5/5
Geral
4 / 5
Praticidade
4 / 5
Recursos e funcionalidades
4 / 5
Suporte ao cliente
4 / 5
Relação qualidade/preço
Probabilidade de recomendação:
Pouco provável Muito provável

Comentários: The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.

Vantagens: The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

Desvantagens: There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

Indeed a Best-in-Class Marketing Automation Software

Avaliado em 03/07/2019
Md masoom R.
Sr. Executive Sales and Research
Serviços e tecnologia da informação, 501-1000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação 
5/5
Geral
5 / 5
Praticidade
4 / 5
Recursos e funcionalidades
5 / 5
Suporte ao cliente
4 / 5
Relação qualidade/preço
Probabilidade de recomendação:
Pouco provável Muito provável

Comentários: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Vantagens: I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Desvantagens: I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

My experience with Marketo

Avaliado em 28/05/2018
Emanuela C.
Digital Operations Director, Marketing
Software, 501-1000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação 
Fonte: SoftwareAdvice
4/5
Geral
3 / 5
Praticidade
4 / 5
Recursos e funcionalidades
2 / 5
Suporte ao cliente
3 / 5
Relação qualidade/preço
Probabilidade de recomendação:
Pouco provável Muito provável

Vantagens: Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years.
We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

Desvantagens: - Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce.
- Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better.
- Support: the response time of the standard support is not quick and usually it takes some days to resolve it.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page)
- Reporting: the reports are very basics

Impressive and efficient

Avaliado em 20/12/2017
Jasmine K.
Marketing Programs Manager
Software, 201-500 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação 
Fonte: SoftwareAdvice
5/5
Geral
4 / 5
Praticidade
5 / 5
Recursos e funcionalidades
4 / 5
Suporte ao cliente
4 / 5
Relação qualidade/preço
Probabilidade de recomendação:
Pouco provável Muito provável

Comentários: Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly.

Vantagens: Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team. What I’d like to see is continued product improvement driven by customer voices. I’m excited for the new Mercury UI to debut in 2018!

Desvantagens: As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it’s not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE). Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We’ve recently been assigned a new rep and we're making progress.

Best-in-class Marketing Automation Solution

Avaliado em 06/06/2017
Austin S.
Founder
Consultoria de gestão, Profissional autônomo
Usou o software para: Mais de dois anos
Fonte da avaliação 
Fonte: SoftwareAdvice
5/5
Geral
3 / 5
Praticidade
5 / 5
Recursos e funcionalidades
4 / 5
Suporte ao cliente
4 / 5
Relação qualidade/preço
Probabilidade de recomendação:
Pouco provável Muito provável

Vantagens: Marketo is the "Porsche with a manual transmission" of marketing automation platforms. It's full of cool features and is incredibly powerful. The strengths: 1) Workflow flexibility that is unmatched by other platforms. Building complex data management, lead scoring, and organizational processes (such as lead routing) is very achievable in Marketo. They basically give you every function they can possibly code and let their customers piece them together as they like (more on this in #7). 2) The engagement programs, primarily meant for lead nurturing, are truly best-in-class. It's a little bit of an adjustment at first, but it really simplifies complex nurturing tracks and saves marketers from putting prospects into multiple tracks at once (which happens more than most admit) 3) The vision is impressive. Marketo has a clear, long-term vision that they continually deliver on. Examples being advances in personalization, ABM, ect. I'd bet on them to lead the way (or buy the way via Vista ) to whatever is next in marketing automation, such as AI or machine learning.

Desvantagens: I love Marketo. But, there are some things I don't love. 1) The landing page builder has made improvements but still, leaves some to be desired. Unless a template available for import matches what you'd like to do, you pretty much have to hire a developer to build your templates. 2) The reporting is somewhat overhyped. They REALLY sell revenue cycle analytics, but in reality, it's tough to implement and even tougher to accurately maintain. Since data is essentially timestamped and not stored in an external record (i.e. like Salesforce has for a campaign member), if you mess it up, you're SOL. Marketo's advice to me was "don't mess up."

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