Quem usa Marketo Lead Management?
Para empresas B2B ou B2C que se preocupam com o atendimento ao cliente, segmentação personalizada e escalável, personalização e relacionamento com o cliente.
O que é Marketo Lead Management?
O Marketo é uma das principais plataformas de automação de marketing, com uma gama de recursos para pequenas, médias e grandes empresas em vários setores. Alguns recursos comuns incluem marketing por e-mail, criação, SEO, página de entrada, pontuação e análise, enquanto outras edições oferecem recursos avançados, como personalização de site, envolvimento móvel e redirecionamento social e da Internet. Os clientes típicos incluem marcas B2C e B2B de todos os tamanhos.
Marketo Lead Management - Informação
Fundada em 2006
Marketo Lead Management - Preços
Marketo Lead Management a partir de 895,00 US$/mês. Marketo Lead Management não possui uma versão gratuita, mas oferece versão de teste grátis. Veja mais informações sobre preços do Marketo Lead Management abaixo.
Recursos do Marketo Lead Management
Marketo Lead Management - Avaliações
Exibindo 5 de 576 avaliações
Avaliado em 03/07/2019
Indeed a Best-in-Class Marketing Automation Software
Md masoom R.
Comentários: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
Vantagens: I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
Desvantagens: I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Avaliado em 08/12/2019
Easy to use marketing automation - not the most powerful
Comentários: It’s easy to use, and if you have pretty straightforward automation needs, it will get the job done.
Vantagens: Marketo is really easy to use. The basic structure of the system is quite easy to grasp because it’s simple. The UI is also very navigable which makes it quick and easy to make your way around the system.
Desvantagens: I don’t feel that Marketo is the most powerful marketing automation system out there. If you need super granular targeting or advanced actions, this may not be the system for you.
Avaliado em 04/02/2020
Efficient But There is a Learning Curve
Comentários: Marketo analytics were clear to understand
Vantagens: I liked that the marketing platform has the capability to automate complex workflows.
Desvantagens: Email template designs did not have a "drag and drop" feature
Avaliado em 17/12/2019
Marketo - great software for demand generation
Comentários: We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.
1. Ease of use
2. Drip campaigns triggered on behaviors of leads
3. Lead management (inquiry to close)
4. Ubiquitous in the 100-1000 employee segment, SaaS business
1. Customer support lacks
2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example
3. Limitations on API use
4. Mobile responsive templates are not mobile responsive!
5. Anything account based related
Avaliado em 12/11/2015
Pros and Cons
Vantagens: Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.
Desvantagens: Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.