---
description: Tudo sobre XM for Strategy & Research: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: XM for Strategy & Research - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Ferramentas de Pesquisa](/directory/30092/survey/software) > [XM for Strategy & Research](/software/72396/strategy-and-research)

# XM for Strategy & Research

Canonical: https://www.capterra.pt/software/72396/strategy-and-research

Page: 1 / 18\
Seguinte: [Next page](https://www.capterra.pt/software/72396/strategy-and-research?page=2)

> Qualtrics Research Core (RC) é a plataforma de pesquisa online mais sofisticada do planeta. Da pesquisa ao insight à ação.
> 
> Verdict: Rated **4.7/5** by 427 users. Top-rated for **Probabilidade de recomendação**.

-----

## Resumo

### Quem usa XM for Strategy & Research?

Organizações de qualquer tamanho que buscam uma plataforma de pesquisa que forneça os insights que impulsionam mudanças, dinamismo e crescimento reais.

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.7/5** | 427 Avaliações |
| Praticidade | 4.4/5 | Based on overall reviews |
| Suporte ao cliente | 4.6/5 | Based on overall reviews |
| Relação qualidade/preço | 4.4/5 | Based on overall reviews |
| Recursos | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Qualtrics
- **Location**: Palo Alto, EUA
- **Founded**: 2013

## Commercial Context

- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop), Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: albanês, alemão, arménio, bengalês, búlgaro, catalão, checo, chinês, chinês tradicional, coreano, croata, dinamarquês, eslovaco, esloveno, espanhol, estónio, finlandês, francês, galês, georgiano, grego, guzerate, hebraico, hindi, húngaro, indonésio, inglês, irlandês, islandês, italiano, japonês, khmer, letão, lituano, macedónio, malaiala, marata, mongol, neerlandês, norueguês, panjabi, persa, polaco, português, romeno, russo, suaíli, sueco, sérvio, tailandês, telugu, turco, tâmil, ucraniano, urdu, vietnamita, árabe
- **Available Countries**: Alemanha, Argentina, Austrália, Brasil, Bélgica, Canadá, Chile, China, Colômbia, Costa Rica, Emirados Árabes Unidos, Espanha, Estados Unidos, França, Irlanda, Itália, Japão, México, Países Baixos, Porto Rico and 5 more

## Recursos

- A/B Testing
- Alertas/notificações
- Análise da concorrência
- Análise de dados de mercado
- Análise de dados de preços
- Análise de dados preditiva
- Análise de lucratividade
- Análise de texto
- Aprendizado de máquina
- Arrastar e soltar
- Biblioteca de perguntas
- Coleta de dados de multicanal
- Coleta de respostas offline
- Criador de questionários
- Criação de protótipos
- Diretrizes de marca
- Distribuição de multicanal
- Editor visual
- Ferramentas de colaboração
- Gerenciamento de comentários
- Gestão de pesquisas/enquetes
- Gestão do fluxo de trabalho
- Gravação/transcrição de vídeo
- Importação/exportação de dados
- Lógica de ramificação
- Mapas térmicos
- Marketing por e-mail
- Modelos preditivos de preços
- Monitoramento
- Monitoramento das redes sociais
- Monitoramento de sites
- Métricas quantitativas
- Painel
- Perguntas personalizáveis
- Personalização de URL
- Pesquisa e filtro
- Ramificação de perguntas
- Rastreamento de comportamento
- Rastreamento de engajamento
- Rastreamento de marca
- Real-Time Analytics
- Relatórios e análise de dados
- Relatórios e estatística
- Segmentação de clientes
- Segmentação por público
- Testes A/B
- Testes de usabilidade
- Testes multivariados
- Third-Party Integrations
- Visualização de dados

... and 14 more features

## Integrations (41 total)

- Adobe Analytics
- Annex Cloud Loyalty Experience Platform
- BHN Rewards
- Chattermill
- ClickTale
- Contentsquare
- DataGrail
- Dynamics 365 Business Central
- Freshdesk
- Fuel Cycle
- Fullstory
- Genesys Cloud CX
- Glassbox
- Grade.us
- HubSpot CRM

... and 26 more integrations

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Ferramentas de Pesquisa](https://www.capterra.pt/directory/30092/survey/software)

## Categorias relacionadas

- [Ferramentas de Pesquisa](https://www.capterra.pt/directory/30092/survey/software)
- [Software de UX (User Experience)](https://www.capterra.pt/directory/31036/ux/software)
- [Software de Inteligência Artificial](https://www.capterra.pt/directory/30938/artificial-intelligence/software)
- [Software de Testes de Usuário](https://www.capterra.pt/directory/32295/user-testing/software)
- [Ferramentas de Social Listening](https://www.capterra.pt/directory/33397/social-listening-tools/software)

## Alternativas

1. [Typeform](https://www.capterra.pt/software/137289/typeform) — 4.7/5 (982 reviews)
2. [SurveyMonkey](https://www.capterra.pt/software/32728/surveymonkey) — 4.6/5 (10513 reviews)
3. [Jotform](https://www.capterra.pt/software/158456/jotform-4-0) — 4.7/5 (2927 reviews)
4. [QuestionPro](https://www.capterra.pt/software/135455/questionpro) — 4.8/5 (544 reviews)
5. [Lucky Orange](https://www.capterra.pt/software/150695/lucky-orange) — 4.7/5 (268 reviews)

## Avaliações

### "Flexible, Powerful Tool with a Learning Curve" — 4.0/5

> **Ginger** | *9 de julho de 2025* | Gestão da educação | Recommendation rating: 9.0/10
> 
> **Vantagens**: Qualtrics XM is a powerful, flexible tool that can perform funtions as basic as a survey on lunch preferences to research surveys with IRB-required anonymity. The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.
> 
> **Desvantagens**: Due to its capacity for high-level performance, many of the tools, options, and settings are not intuitive. Significant time and effort along with thorough training are needed to make use of all the features available to Qualtrics XM users.
> 
> Overall, using Qualtrics XM has been a positive experience. Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection, I was impressed with the flexibility of the settings and logic to deploy a high-level, IRB-approved survey. It just took some time to learn it, and that's not necessarily a bad thing.

-----

### "By far the best survey platform out there." — 5.0/5

> **Avaliador Verificado** | *20 de abril de 2026* | Pesquisa de mercado | Recommendation rating: 10.0/10
> 
> **Vantagens**: By far the best survey platform out there. A comprehensive suite inclusive of survey design, survey outreach, panel management, and analytics.
> 
> **Desvantagens**: The biggest pain point is that you cannot tag your panelists to different topics. You can only overwrite existing information.
> 
> Very positive--not major complaints, and the customer service team is also very knowledgable and timely in responding to your resquests.

-----

### "The Gold Standard for Advanced Enterprise ResearchIncredibly" — 4.0/5

> **Melissa** | *21 de agosto de 2026* | Alimentação e bebidas | Recommendation rating: 2.0/10
> 
> **Vantagens**: A very powerful and secure platform for data collection, though the high cost and complex interface mean it requires dedicated staff training to fully utilize
> 
> **Desvantagens**: Steep learning curve: Setting up advanced projects can be overwhelming for beginners.Premium pricing: The software is expensive and might not offer the best value for smaller teams.Rigid interface templates: Customizing the visual look of surveys can sometimes feel restrictive.
> 
> Advanced survey logic: Handles complex skip logic and branching seamlessly.Powerful data analytics: Offers deep data filtering and real-time visualization reporting tools.Enterprise-grade security: Provides robust user access controls and reliable data encryption.

-----

### "Good product held by poor support and reporting options" — 3.0/5

> **Avaliador Verificado** | *10 de fevereiro de 2026* | Educação superior | Recommendation rating: 2.0/10
> 
> **Vantagens**: Advanced survey logic, routing, skip logic. Advanced question types, workflows, survey distribution methods
> 
> **Desvantagens**: Poor customer service. Poor reliability, changes nad updates are made in a haphazard manner. Reporting (even the Results Dashboard) is lacking in functionality.
> 
> Good tool for collection data, mediocre (at best) for reporting and analysis of results. Terrible customer support - I cannot stress this enough

-----

### "XM for Strategy" — 5.0/5

> **Tahir** | *3 de março de 2025* | Pesquisa de mercado | Recommendation rating: 10.0/10
> 
> **Vantagens**: I like the was we can see how the research is communicated
> 
> **Desvantagens**: There could be more indepth information given on the research
> 
> it is considered a powerful tool for market research and strategic insights generation across various industries.

-----

Page: 1 / 18\
Seguinte: [Next page](https://www.capterra.pt/software/72396/strategy-and-research?page=2)

## Links

- [View on Capterra](https://www.capterra.pt/software/72396/strategy-and-research)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/72396/strategy-and-research> |
| de-AT | <https://www.capterra.at/software/72396/strategy-and-research> |
| de-CH | <https://www.capterra.ch/software/72396/strategy-and-research> |
| en | <https://www.capterra.com/p/72396/Strategy-and-Research/> |
| en-AE | <https://www.capterra.ae/software/72396/strategy-and-research> |
| en-AU | <https://www.capterra.com.au/software/72396/strategy-and-research> |
| en-CA | <https://www.capterra.ca/software/72396/strategy-and-research> |
| en-GB | <https://www.capterra.co.uk/software/72396/strategy-and-research> |
| en-IE | <https://www.capterra.ie/software/72396/strategy-and-research> |
| en-IL | <https://www.capterra.co.il/software/72396/strategy-and-research> |
| en-IN | <https://www.capterra.in/software/72396/strategy-and-research> |
| en-NZ | <https://www.capterra.co.nz/software/72396/strategy-and-research> |
| en-SG | <https://www.capterra.com.sg/software/72396/strategy-and-research> |
| en-ZA | <https://www.capterra.co.za/software/72396/strategy-and-research> |
| es | <https://www.capterra.es/software/72396/strategy-and-research> |
| es-AR | <https://www.capterra.com.ar/software/72396/strategy-and-research> |
| es-CL | <https://www.capterra.cl/software/72396/strategy-and-research> |
| es-CO | <https://www.capterra.co/software/72396/strategy-and-research> |
| es-CR | <https://www.capterra.co.cr/software/72396/strategy-and-research> |
| es-DO | <https://www.capterra.do/software/72396/strategy-and-research> |
| es-EC | <https://www.capterra.ec/software/72396/strategy-and-research> |
| es-MX | <https://www.capterra.mx/software/72396/strategy-and-research> |
| es-PA | <https://www.capterra.com.pa/software/72396/strategy-and-research> |
| es-PE | <https://www.capterra.pe/software/72396/strategy-and-research> |
| fr | <https://www.capterra.fr/software/72396/strategy-and-research> |
| fr-BE | <https://fr.capterra.be/software/72396/strategy-and-research> |
| fr-CA | <https://fr.capterra.ca/software/72396/strategy-and-research> |
| fr-LU | <https://www.capterra.lu/software/72396/strategy-and-research> |
| it | <https://www.capterra.it/software/72396/strategy-and-research> |
| ja | <https://www.capterra.jp/software/72396/strategy-and-research> |
| nb | <https://www.capterra.no/software/72396/strategy-and-research> |
| nl | <https://www.capterra.nl/software/72396/strategy-and-research> |
| nl-BE | <https://www.capterra.be/software/72396/strategy-and-research> |
| pt | <https://www.capterra.com.br/software/72396/strategy-and-research> |
| pt-PT | <https://www.capterra.pt/software/72396/strategy-and-research> |
| sv | <https://www.capterra.se/software/72396/strategy-and-research> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra Portugal","address":{"@type":"PostalAddress","addressLocality":"Lisbon","addressRegion":"Lisbon","postalCode":"2770-071","streetAddress":"Quinta da Fonte Rua dos Malhões Edifício D. Pedro I Paço D'Arcos, 2770-071 Lisboa Portugal"},"description":"O Capterra Portugal ajuda milhões de empresas a encontrar o software ideal. Leia avaliações de usuários reais, compare opções de softwares e tome melhores decisões para o seu negócio.","email":"info@capterra.pt","url":"https://www.capterra.pt/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.pt/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"XM for Strategy & Research","description":"Estabeleça a base certa para gerenciar as experiências das partes interessadas. De informações de clientes a segmentação de mercado e testes conceituais, o Qualtrics CoreXM é uma solução para todos os dados de experiência.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/05cab5c7-f4a7-4943-816f-53d1ed2d044a.png","url":"https://www.capterra.pt/software/72396/strategy-and-research","@type":"SoftwareApplication","@id":"https://www.capterra.pt/software/72396/strategy-and-research#software","publisher":{"@id":"https://www.capterra.pt/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":427,"ratingValue":4.7},"operatingSystem":"Cloud, Apple, Windows, Linux, Android, Platform ios, Platform ipad"},{"@type":"FAQPage","@id":"https://www.capterra.pt/software/72396/strategy-and-research#faqs","mainEntity":[{"name":"Quem usa XM for Strategy & Research?","@type":"Question","acceptedAnswer":{"text":"Organizações de qualquer tamanho que buscam uma plataforma de pesquisa que forneça os insights que impulsionam mudanças, dinamismo e crescimento reais.","@type":"Answer"}}]},{"@type":"BreadcrumbList","@id":"https://www.capterra.pt/software/72396/strategy-and-research#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Ferramentas de Pesquisa","position":2,"item":"/directory/30092/survey/software","@type":"ListItem"},{"name":"XM for Strategy & Research","position":3,"item":"/software/72396/strategy-and-research","@type":"ListItem"}]}]}
</script>