---
description: Tudo sobre XM for Strategy & Research: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
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title: XM for Strategy & Research - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Ferramentas de Pesquisa](/directory/30092/survey/software) > [XM for Strategy & Research](/software/72396/strategy-and-research)

# XM for Strategy & Research

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> Qualtrics Research Core (RC) é a plataforma de pesquisa online mais sofisticada do planeta. Da pesquisa ao insight à ação.
> 
> Verdict: Rated **4.7/5** by 426 users. Top-rated for **Probabilidade de recomendação**.

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## Resumo

### Quem usa XM for Strategy & Research?

Organizações de qualquer tamanho que buscam uma plataforma de pesquisa que forneça os insights que impulsionam mudanças, dinamismo e crescimento reais.

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.7/5** | 426 Avaliações |
| Praticidade | 4.4/5 | Based on overall reviews |
| Suporte ao cliente | 4.6/5 | Based on overall reviews |
| Relação qualidade/preço | 4.4/5 | Based on overall reviews |
| Recursos | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Qualtrics
- **Location**: Palo Alto, EUA
- **Founded**: 2013

## Commercial Context

- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop), Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: alemão, chinês, chinês tradicional, coreano, espanhol, finlandês, francês, inglês, irlandês, italiano, japonês, neerlandês
- **Available Countries**: Alemanha, Argentina, Austrália, Brasil, Bélgica, Canadá, Chile, China, Colômbia, Costa Rica, Emirados Árabes Unidos, Espanha, Estados Unidos, França, Irlanda, Itália, Japão, México, Países Baixos, Porto Rico and 5 more

## Recursos

- Alertas/notificações
- Análise da concorrência
- Análise de dados de mercado
- Análise de dados de preços
- Análise de dados preditiva
- Análise de lucratividade
- Análise de texto
- Aprendizado de máquina
- Benchmarking
- Biblioteca de perguntas
- Coleta de dados de multicanal
- Coleta de respostas offline
- Criador de questionários
- Criação de protótipos
- Diretrizes de marca
- Distribuição de multicanal
- Editor visual
- Ferramentas de colaboração
- Gerenciamento de comentários
- Gestão de mudanças
- Gestão de painel
- Gestão de pesquisas/enquetes
- Gestão do fluxo de trabalho
- Gravação/transcrição de vídeo
- Importação/exportação de dados
- Lógica de ramificação
- Mapas térmicos
- Marketing por e-mail
- Modelos preditivos de preços
- Monitoramento
- Monitoramento das redes sociais
- Métricas quantitativas
- Painel
- Perguntas personalizáveis
- Personalização de URL
- Pesquisa de metodologia mista
- Pesquisa e filtro
- Questionários e feedback
- Ramificação de perguntas
- Rastreamento de comportamento
- Rastreamento de marca
- Real-Time Analytics
- Relatórios e estatística
- Segmentação por público
- Testes A/B
- Testes de usabilidade
- Testes multivariados
- Third-Party Integrations
- Visualização de dados
- Vários idiomas

... and 14 more features

## Integrations (41 total)

- Adobe Analytics
- Annex Cloud Loyalty Experience Platform
- BHN Rewards
- Chattermill
- ClickTale
- Contentsquare
- DataGrail
- Dynamics 365 Business Central
- Freshdesk
- Fuel Cycle
- Fullstory
- Genesys Cloud CX
- Glassbox
- Grade.us
- HubSpot CRM

... and 26 more integrations

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Ferramentas de Pesquisa](https://www.capterra.pt/directory/30092/survey/software)

## Categorias relacionadas

- [Ferramentas de Pesquisa](https://www.capterra.pt/directory/30092/survey/software)
- [Software de UX (User Experience)](https://www.capterra.pt/directory/31036/ux/software)
- [Software de Inteligência Artificial](https://www.capterra.pt/directory/30938/artificial-intelligence/software)
- [Software de Testes de Usuário](https://www.capterra.pt/directory/32295/user-testing/software)
- [Software de Experiência do Cliente](https://www.capterra.pt/directory/30671/customer-experience/software)

## Alternativas

1. [Typeform](https://www.capterra.pt/software/137289/typeform) — 4.7/5 (971 reviews)
2. [SurveyMonkey](https://www.capterra.pt/software/32728/surveymonkey) — 4.6/5 (10474 reviews)
3. [Jotform](https://www.capterra.pt/software/158456/jotform-4-0) — 4.7/5 (2904 reviews)
4. [QuestionPro](https://www.capterra.pt/software/135455/questionpro) — 4.8/5 (533 reviews)
5. [Lucky Orange](https://www.capterra.pt/software/150695/lucky-orange) — 4.7/5 (262 reviews)

## Avaliações

### "Flexible, Powerful Tool with a Learning Curve" — 4.0/5

> **Ginger** | *9 de julho de 2025* | Gestão da educação | Recommendation rating: 9.0/10
> 
> **Vantagens**: Qualtrics XM is a powerful, flexible tool that can perform funtions as basic as a survey on lunch preferences to research surveys with IRB-required anonymity. The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.
> 
> **Desvantagens**: Due to its capacity for high-level performance, many of the tools, options, and settings are not intuitive. Significant time and effort along with thorough training are needed to make use of all the features available to Qualtrics XM users.
> 
> Overall, using Qualtrics XM has been a positive experience. Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection, I was impressed with the flexibility of the settings and logic to deploy a high-level, IRB-approved survey. It just took some time to learn it, and that's not necessarily a bad thing.

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### "XM for Strategy" — 5.0/5

> **Tahir** | *3 de março de 2025* | Pesquisa de mercado | Recommendation rating: 10.0/10
> 
> **Vantagens**: I like the was we can see how the research is communicated
> 
> **Desvantagens**: There could be more indepth information given on the research
> 
> it is considered a powerful tool for market research and strategic insights generation across various industries.

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### "Qualtrics- the leading survey software" — 5.0/5

> **Vatsal** | *28 de maio de 2026* | Software | Recommendation rating: 9.0/10
> 
> **Vantagens**: The smoothest user experience I have found in a survey taking software so far. Great UI as well and best for enterprise users focused on analytics aspect of surveys
> 
> **Desvantagens**: There needs to be a better transparent pricing estimation and to use this, you need to have someone focused on this or need to have a big learning curve to leverage this properly.

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### "Good product held by poor support and reporting options" — 3.0/5

> **Avaliador Verificado** | *10 de fevereiro de 2026* | Educação superior | Recommendation rating: 2.0/10
> 
> **Vantagens**: Advanced survey logic, routing, skip logic. Advanced question types, workflows, survey distribution methods
> 
> **Desvantagens**: Poor customer service. Poor reliability, changes nad updates are made in a haphazard manner. Reporting (even the Results Dashboard) is lacking in functionality.
> 
> Good tool for collection data, mediocre (at best) for reporting and analysis of results. Terrible customer support - I cannot stress this enough

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### "By far the best survey platform out there." — 5.0/5

> **Avaliador Verificado** | *20 de abril de 2026* | Pesquisa de mercado | Recommendation rating: 10.0/10
> 
> **Vantagens**: By far the best survey platform out there. A comprehensive suite inclusive of survey design, survey outreach, panel management, and analytics.
> 
> **Desvantagens**: The biggest pain point is that you cannot tag your panelists to different topics. You can only overwrite existing information.
> 
> Very positive--not major complaints, and the customer service team is also very knowledgable and timely in responding to your resquests.

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## Links

- [View on Capterra](https://www.capterra.pt/software/72396/strategy-and-research)

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