---
description: Tudo sobre Google Data Studio: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
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title: Google Data Studio - Preço, avaliações e classificação - Capterra Portugal 2026
---

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# Google Data Studio

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> Ajuda as empresas a entender os dados com painéis e relatórios.
> 
> Verdict: Rated **4.5/5** by 337 users. Top-rated for **Probabilidade de recomendação**.

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## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.5/5** | 337 Avaliações |
| Praticidade | 4.1/5 | Based on overall reviews |
| Suporte ao cliente | 3.7/5 | Based on overall reviews |
| Relação qualidade/preço | 4.7/5 | Based on overall reviews |
| Recursos | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Google

## Commercial Context

- **Modelo de preços**:  (Free version available)
- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Available Countries**: Estados Unidos

## Recursos

- Análise de dados visual
- Arrastar e soltar
- Conectores de dados
- Criação de painel
- Ferramentas de colaboração
- Geração pontual de relatórios
- Gestão de dados
- Modelos personalizáveis
- Monitoramento do KPI
- Múltiplas fontes de dados
- Painel
- Painel personalizável
- Pesquisa e filtro
- Real-Time Analytics
- Real-Time Reporting
- Relatórios e análise de dados
- Relatórios e estatística
- Relatórios personalizáveis
- Visualização de dados

## Integrations (8 total)

- Google Ads
- Google Analytics 360
- Google Campaign Manager 360
- Google Cloud SQL
- Google Sheets
- MySQL
- PostgreSQL
- YouTube

## Opções de suporte

- Email/Help Desk
- Base de conhecimento

## Category

- [Ferramentas de BI](https://www.capterra.pt/directory/23/business-intelligence/software)

## Categorias relacionadas

- [Ferramentas de BI](https://www.capterra.pt/directory/23/business-intelligence/software)
- [Ferramentas de Visualização de Dados](https://www.capterra.pt/directory/30696/data-visualization/software)
- [Ferramentas de Relatórios](https://www.capterra.pt/directory/30053/reporting/software)
- [Software de Dashboards](https://www.capterra.pt/directory/30839/dashboard/software)
- [Software de Estatística](https://www.capterra.pt/directory/30752/statistical-analysis/software)

## Alternativas

1. [Microsoft Power BI](https://www.capterra.pt/software/176586/power-bi) — 4.6/5 (1879 reviews)
2. [Tableau](https://www.capterra.pt/software/77260/tableau) — 4.6/5 (2351 reviews)
3. [Google Analytics 360](https://www.capterra.pt/software/177042/google-analytics) — 4.7/5 (8091 reviews)
4. [Canva](https://www.capterra.pt/software/168956/canva) — 4.7/5 (13313 reviews)
5. [Looker](https://www.capterra.pt/software/169053/looker) — 4.5/5 (282 reviews)

## Avaliações

### "A great free option for GA4 dashboards and analytics" — 5.0/5

> **Sarah** | *30 de abril de 2026* | E-Learning | Recommendation rating: 9.0/10
> 
> **Vantagens**: Data Studio was easy enough to learn without comprehensive analytics training. Since our company is a Google Analtics shop, it's an easy tool to get top-level analytics for web pages. While you can also bring in other data sources using paid APIs, we only used the free version. The easiest way to get started is by selecting a pre-created template, connecting your live data, and customizing from there, working backwards to pull in the metrics you need for reporting. My favorite feature is the page specific filtering options, allowing us to customize a dashboard view for any parameter we had in our GA4 data lake.
> 
> **Desvantagens**: I found Data studio to be buggy at times, and dashboards that haven't been touched in months would break. Sometimes a module would need to be refreshed or deleted and recreated in order to get it to display properly again. This occurred more often with dashboards that had several different custom filters applied AND/OR were pulling from multiple analytics accounts and blending data. Also it should be stated that the switch to GA4 made the dashboard creation process more complex, as the new event type was counted differently from previous metrics like 'views'.
> 
> I've been working with Data Studio for four years and find it to be one of the best free dashboard and analytics tools for small to medium businesses situated on the GA4 platform.

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### "Data studio, a must for marketing entrepreneurs and small businesses" — 4.0/5

> **Roger** | *26 de dezembro de 2025* | Publicidade e marketing | Recommendation rating: 7.0/10
> 
> **Vantagens**: It is very helpful when it comes to give proof to my clients it is very useful. I like the possibility to give them data visualization at real time
> 
> **Desvantagens**: Leaning is not too easy, it takes time and there is no enough templates to start and understand how to use the tool&#10;Also the live option to share would be great to be more accessible
> 
> I must say thay it us very useful and I love discover it, because other tools are quite expensive. I love using it and I recommend to my colleagues

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### "A viable option for business intelligence automation when your software budget is near zero" — 3.0/5

> **Virgil** | *4 de fevereiro de 2021* | Gestão de organizações sem fins lucrativos | Recommendation rating: 8.0/10
> 
> **Vantagens**: It seems that every third party SaaS that collects data online has native synchronization support for Google sheets. And this is how Google Data Studio makes itself the best option for non profits and small businesses in need of automated business intelligence.&#10;&#10;On top of the plug'n'play integration experience, data studio has a unique approach to interactive chart and dashboard design that lets you position elements as if you were working in Adobe Photoshop. You can add shapes, layer elements on top of each other, add text or objects anywhere. This means you can produce the most beautiful and intuitive dashboards and reports ever (or the least if you're more of a Picasso).
> 
> **Desvantagens**: It really is the poor man's business intelligence automation tool. Some key setbacks for data scientists is that data studio can only do 1 type of join/blend (outter left) and when using blended data to create calculated fields it really feel more like art than science, and not always working out. There is also no way to create unions across all data sources or make a file directory a data source.&#10;&#10;All this means that you really need to do a lot of data prep in Google sheets and find a way to do some automatic data blending in Google sheets as well in some cases. This will keep the complexity of your needs in Data Studio minimal, which seems to work best.
> 
> Overall, after coming to terms with the constraints of DS as a business intelligence automation tool we were a le to design great products for our teams that wouldn't have been possible otherwise. Being able to automate analysis because of the ubiquity of Google sheets connectors made this an incredible free option for a non profit organization.

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### "Simple tool for building and sharing dashboards" — 4.0/5

> **Victor** | *11 de março de 2026* | Transporte rodoviário e ferroviário | Recommendation rating: 8.0/10
> 
> **Vantagens**: I like how easy it is to build dashboards and visualize data. The interface is simple and you can connect many different data sources like Google Analytics or spreadsheets. It is very useful to share reports with a team and keep everyone aligned on the same data.
> 
> **Desvantagens**: Sometimes the performance can be slow when working with large datasets. Some advanced data transformations are also limited compared to more technical tools. It can require some workarounds depending on the data source.
> 
> Overall I had a good experience using Google Data Studio. It is a great tool for creating dashboards and sharing insights with a team. It is easy to learn and works well for regular reporting and simple analytics.

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### "Google Data Studio -" — 4.0/5

> **Willem** | *25 de novembro de 2025* | Hospitais e Saúde | Recommendation rating: 7.0/10
> 
> **Vantagens**: Google Data Studio is easy to use with a lot of supporting documents. There is alot of self-paced learning, loads on youtubeb..
> 
> **Desvantagens**: etl is not great compared to the others. It tends to expect the data to be near perfect. easy to fix but not as easy as some others
> 
> Great for the team. They learnt this easily. The results were what we expected in a very short time.

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## Links

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