Adzooma

Comentários: Really positive - due to the scale, age and intracacy of our accounts I needed a tool which allowed us to easily automate time sapping day-to-day points of the account and give me the time back to focus on account growth strategies. 10/10.

Vantagens: Implementing Adzooma into our accounts and has been seamless, stress free and opened my eyes to new areas of account opportunities to create value. Adzooma goes beyond being a tool for day to day productivity and has become an integral part of our PPC account development and strategy. The UI and design of Adzooma makes interpreting large amounts of account data really simple. Plus by utilising the management, opportunities and automation sections of the Adzooma you can shave serious time off your day to day optimisations whilst getting a flavor and insight of how to shape the accounts on-going strategy. You can easily identify themes and points of weaknesses in your accounts and effectively direct your effort thereafter. The reports tool is also a really neat feature to have built in and again is much more efficient way of pulling account performance data for stakeholders then say using GADs channel data or in-built reporting systems. Also - a big fan of the automation tool which again is much easier and more powerful than using GADS internal automation systems. We're looking forward to using the Facebook management features in the account as well. Having used other tools previously (Wordstream & Optmyzr) I can say that Adzooma is far better value for money and actually helps you to deliver so much more for your accounts.

Desvantagens: Some of the opportunities presented go aren't necessarily going to help our account.

Vantagens: This tool allows automation rules and provides suggestions/opportunities based on its proprietary algorithm for your AdWords campaign which helps to save time and money advertising. Besides, its white labeled and customisable reports is a plus for agencies. Great tool!

Desvantagens: Facebook ads integration and feature still at infant stage, hope the features will be more comprehensive in near future. Well, the team is actively taking user suggest and launching new features quick though.

Vantagens: The simplicity of the user interface. Coming from google ads and facebook ads manger, this is much more intuitive

Desvantagens: Can't think of a big con right now. They did have some bug earlier in their process. They seem to have been worked out now

Vantagens: The layout of the interface is fresh, clean and simple. As Google rolls out new features it is easy for one adgroup to get missed out or overlooked, and this tool is brilliant at helping with account house-keeping. Once you decide to implement a recommendation it takes 2 clicks and voila - it's done! Which is significantly easier than rummaging in the various settings in GAds.

Desvantagens: Initially many of the suggestions were unhelpful, but as they have refined the product based on feedback the algorithms have become far more astute and most of the suggestions are now really helpful. Now most of the suggestions are so relevant, I'm horrified I hadn't spotted them myself sooner ;)!

Vantagens: Easy to use with a great UI face. It’s easy to use.

Desvantagens: Nothing at all. I wouldn’t change anything about it beside more outlets.