---
description: Tudo sobre Smaply: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
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title: Smaply - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Software de Experiência do Cliente](/directory/30671/customer-experience/software) > [Smaply](/software/177161/smaply)

# Smaply

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> Criar mapas de viagem de clientes, personas e mapas de intervenientes online. Colaborar e partilhar viagens com os seus pares e apresentar aos clientes.
> 
> Verdict: Rated **4.4/5** by 20 users. Top-rated for **Probabilidade de recomendação**.

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## Resumo

### Quem usa Smaply?

Smaply é uma ferramenta de mapeamento de viagens para todos aqueles que gostariam de melhorar a sua experiência de cliente. Mapear a viagem do cliente, criar mapas de personalidades e de partes interessadas. Sozinho ou em conjunto com a sua equipa.

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.4/5** | 20 Avaliações |
| Praticidade | 4.0/5 | Based on overall reviews |
| Suporte ao cliente | 4.5/5 | Based on overall reviews |
| Relação qualidade/preço | 3.9/5 | Based on overall reviews |
| Recursos | 3.8/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: More than Metrics
- **Location**: Innsbruck, Áustria
- **Founded**: 2012

## Commercial Context

- **Preço inicial**: 0,00 €
- **Modelo de preços**:  (Free version available) (Teste Grátis)
- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Available Countries**: Afeganistão, Albânia, Alemanha, Angola, Antígua e Barbuda, Argentina, Argélia, Arménia, Arábia Saudita, Austrália, Azerbaijão, Baamas, Bangladeche, Barbados, Belize, Benim, Bielorrússia, Bolívia, Botsuana, Brasil and 139 more

## Recursos

- Análise de dados do site
- Análise de dados visual
- Análise de sentimentos
- Arrastar e soltar
- Coleta de dados de multicanal
- Ferramentas de colaboração
- Gerenciamento de comentários negativos
- Gestão de experiência do cliente
- Histórico do cliente
- Importação/exportação de dados
- Indicadores de desempenho
- Modelos personalizáveis
- Perfis de clientes
- Questionários e feedback
- Real-Time Analytics
- Relatórios e análise de dados
- Third-Party Integrations
- Trajetórias dos usuários
- Visualização de dados

## Integrations (19 total)

- Asana
- Azure DevOps Server
- Figma
- Google Analytics 360
- Google Docs
- Google Sheets
- Google Slides
- Jira
- Linear
- Microsoft 365
- Microsoft Excel
- Miro
- Mural
- OneDrive
- Powerbird

... and 4 more integrations

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone

## Category

- [Software de Experiência do Cliente](https://www.capterra.pt/directory/30671/customer-experience/software)

## Categorias relacionadas

- [Software de Experiência do Cliente](https://www.capterra.pt/directory/30671/customer-experience/software)
- [Ferramenta de Mapa da Jornada do Cliente](https://www.capterra.pt/directory/31537/customer-journey-mapping-tools/software)
- [Software de Satisfação do Cliente](https://www.capterra.pt/directory/30541/customer-satisfaction/software)
- [Ferramentas de Engajamento com Cliente](https://www.capterra.pt/directory/30906/customer-engagement/software)
- [Software para Personalização](https://www.capterra.pt/directory/30965/personalization/software)

## Alternativas

1. [Lucky Orange](https://www.capterra.pt/software/150695/lucky-orange) — 4.7/5 (260 reviews)
2. [Miro](https://www.capterra.pt/software/128955/miro) — 4.7/5 (1680 reviews)
3. [Hotjar](https://www.capterra.pt/software/163516/hotjar) — 4.6/5 (539 reviews)
4. [Pendo](https://www.capterra.pt/software/151951/pendo-platform) — 4.5/5 (238 reviews)
5. [Mailchimp](https://www.capterra.pt/software/110228/mailchimp) — 4.5/5 (17572 reviews)

## Avaliações

### "Smaply for Customer Experience" — 4.0/5

> **Chris** | *24 de setembro de 2021* | Serviços e tecnologia da informação | Recommendation rating: 8.0/10
> 
> **Vantagens**: Simple to learn and use - very intuitive&#10;Extensive journey mapping coverage&#10;Collaboration
> 
> **Desvantagens**: No persona templates so a lot of repetitive data entry required&#10;Collaboration can lock you out of models. Multiple parties cannot collaborate simultaneously&#10;Pricing is on the steep side
> 
> The development of an understanding of customer experiences today for a persona and the development of a vision that addresses the main pitfalls and aims for strong, consistent experiences

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### "Probably the best customer journey mapping platform out there" — 5.0/5

> **Jonathan** | *23 de fevereiro de 2025* | Design | Recommendation rating: 10.0/10
> 
> **Vantagens**: Ease of setting up your own custom swimlanes
> 
> **Desvantagens**: Sharing - a few more options would be great
> 
> For a midsize financial services I lead a project to capture the total As-Is journey. Keeping the document current is the number 1 goal. Smaply makes that a doddle. It's worth saying that \[sensitive content hidden\] is very helpful.

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### "Difficult UI" — 3.0/5

> **Henrik** | *3 de dezembro de 2019* | Design | Recommendation rating: 4.0/10
> 
> **Vantagens**: Ability to build both Customer Journey Maps, Personas as well as Stakeholder Maps. The latter part gives a super useful high level picture of the relationship between parties.
> 
> **Desvantagens**: The UI is super old looking and not that inspiring. Personas are a bit cumbersome to use and CJM tool is completely in the woods. We rejected the tool due to the complexity of the CJM tool.
> 
> Seemed super easy at first, but when we got into details we struggled to maintain momentum. The poor experience was a blocker to us.

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### "Smaply 3.0 awaited :)" — 4.0/5

> **Marco** | *24 de setembro de 2021* | Design | Recommendation rating: 7.0/10
> 
> **Vantagens**: Very solid user-experience structure.&#10;Quite a bug free app.
> 
> **Desvantagens**: UX: quite old fashioned, not so easy to interact with, it should be updated.&#10;Integrations: that should be improved, videos, prototypes, live data from analytics should all be rendered in the preview mode. Richer icons and image libraries.&#10;No data structure: the data user generates and input into the lanes should be reusable; they should be some sort of entries from a db (ie. Airtable)  in order to let user structure more flexible outputs (ie. markdown); putting together a db data structure and the user journey/service blueprint views would let Smaply be quite the definitive tool.&#10;Add "User flow" (with branches) as a new way to design a more mobile app/website/digital application user experiences.
> 
> At the end of the day Smaply is a very effective design tool that let's you share a vision of what I consider a "too much static" idea of what a user experience is.&#10;Thing is, ok, you've done your job, the user experience is well designed but it's all very "static"; what if I design 30 to 40 user journeys, how do I go looking for patterns? What if I design several Service Blueprints and I want to know how this or that company capability is involved? How do I search for data if what I get is just a beautiful drawing?&#10;Right now we design user journeys on Google Sheet in order to get a more "data" format the can be filtered and visualize with charts and stuff like that.

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### "The best Journey Mapping tool hands down" — 5.0/5

> **Gerry** | *6 de outubro de 2021* | Design | Recommendation rating: 10.0/10
> 
> **Vantagens**: The standardized way of working. The guided approach to doing things.
> 
> **Desvantagens**: Lack of tablet functionality but must of the work is desktop based anyway
> 
> Fantastic. It's a brilliant company who get what I try to do with organisations. I see them as partners in many ways.

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## Links

- [View on Capterra](https://www.capterra.pt/software/177161/smaply)

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