--- description: Tudo sobre Google Analytics 360: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Analytics 360 - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Software Web Analytics](/directory/30073/web-analytics/software) > [Google Analytics 360](/software/177042/google-analytics) # Google Analytics 360 Canonical: https://www.capterra.pt/software/177042/google-analytics Page: 1 / 325\ Seguinte: [Next page](https://www.capterra.pt/software/177042/google-analytics?page=2) > Plataforma de análise que permite que empresas de todos os portes rastreiem o comportamento dos usuários, obtenham ideias de marketing e muito mais. > > Verdict: Rated **4.7/5** by 8101 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Google Analytics 360? Plataforma de análise baseada em nuvem, que permite que empresas de todos os portes rastreiem o comportamento dos usuários e as interações dos clientes com sites e aplicativos, acessem e compartilhem informações de marketing e muito mais. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.7/5** | 8101 Avaliações | | Praticidade | 4.2/5 | Based on overall reviews | | Suporte ao cliente | 4.2/5 | Based on overall reviews | | Relação qualidade/preço | 4.7/5 | Based on overall reviews | | Recursos | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Google ## Commercial Context - **Modelo de preços**: (Free version available) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Android (celular) - **Idiomas**: alemão, checo, chinês, chinês tradicional, coreano, dinamarquês, espanhol, finlandês, francês, hebraico, húngaro, indonésio, inglês, irlandês, italiano, japonês, neerlandês, norueguês, polaco, português, português do Brasil, russo, sueco, tailandês, turco, ucraniano, árabe - **Available Countries**: Afeganistão, Alanda, Albânia, Alemanha, Andorra, Angola, Anguila, Antártida, Antígua e Barbuda, Argentina, Argélia, Arménia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Baamas, Bangladeche, Barbados, Barém and 229 more ## Recursos - A/B Testing - API - Agregação de dados - Alertas/notificações - Analítica aumentada - Análise de dados do site - Análise do funil de vendas - Banco de dados do cliente - Captura e transferência de dados - Conectores de dados - Controles/permissões de acesso - Criação de painel - Descoberta de dados - Ferramentas de colaboração - Geração pontual de relatórios - Gestão de dados - Importação/exportação de dados - Indicadores de desempenho - Monitoramento de campanha - Monitoramento de tempo na página - Monitoramento do KPI - Múltiplas fontes de dados - Painel - Painel de atividades - Painel personalizável - Pesquisa e filtro - Previsão - Rastreamento da interação entre usuários - Rastreamento de comportamento - Rastreamento de conversão - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Relatórios Interativos - Relatórios e análise de dados - Relatórios e estatística - Relatórios personalizáveis - Segmentação de clientes - Seguimento/Análise de uso - Third-Party Integrations - Visualização de dados - Widgets ## Integrations (5 total) - Google Ads - Google Search Console - Google Tag Manager 360 - Shopify - WordPress ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Bate-papo ## Category - [Software Web Analytics](https://www.capterra.pt/directory/30073/web-analytics/software) ## Categorias relacionadas - [Software Web Analytics](https://www.capterra.pt/directory/30073/web-analytics/software) - [Ferramentas de Relatórios](https://www.capterra.pt/directory/30053/reporting/software) - [Software de Análise de Produto](https://www.capterra.pt/directory/32915/product-analytics/software) - [Software de Dashboards](https://www.capterra.pt/directory/30839/dashboard/software) - [Ferramentas de Visualização de Dados](https://www.capterra.pt/directory/30696/data-visualization/software) ## Alternativas 1. [SEO PowerSuite](https://www.capterra.pt/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 2. [Semrush](https://www.capterra.pt/software/151962/semrush) — 4.6/5 (2329 reviews) 3. [Similarweb](https://www.capterra.pt/software/148472/similarweb-pro) — 4.6/5 (261 reviews) 4. [Looker](https://www.capterra.pt/software/169053/looker) — 4.5/5 (286 reviews) 5. [Ahrefs](https://www.capterra.pt/software/176340/ahrefs) — 4.7/5 (585 reviews) ## Avaliações ### "Great And Complete Analytics Tools" — 4.0/5 > **Calixte** | *7 de dezembro de 2025* | Software | Recommendation rating: 9.0/10 > > **Vantagens**: Google analytics is a really easy to use tool, with no cost. It’s really easy to integrate to any website and a lot of solutions support it natively. > > **Desvantagens**: Google Analytics is often blocked by browser/browser extension, whereas self-made solution is usually not detected by tracking blocker ----- ### "Google analytics is industry standard" — 5.0/5 > **Isaac** | *23 de julho de 2025* | Bens de consumo | Recommendation rating: 3.0/10 > > **Vantagens**: It’s gives us incredible insights of our Shopify store and our mobile app as well. It’s so industry standard I don’t know any business not using google analytics. > > **Desvantagens**: It’s has a deceptively simply looking interface for being such a huge and complex technology. The learning curve is very steep. > > Having expert helps makes it a lot better, but even without the expert help Google has a lot of resources that are also useful. I highly recommend. ----- ### "Powerful Tool for Website Data Analysis" — 5.0/5 > **Ansuman** | *14 de agosto de 2026* | Varejistas | Recommendation rating: 9.0/10 > > **Vantagens**: I like Google Analytics 360 because it provides detailed data about website traffic and user behavior. The reports and dashboards are useful for understanding how users interact with the website. It also provides good options for data analysis and creating custom reports. > > **Desvantagens**: There are a lot of features, so it can take some time to learn everything. The interface can also feel a little complicated when working with more advanced reports and analysis. The cost can be high for smaller businesses > > Overall, I have had a good experience with Google Analytics 360. It provides detailed insights and helps with making data-driven decisions. The dashboards, reports and visualization options are useful for tracking website performance and understanding customer behavior. ----- ### "My experience with Google Analytics 360." — 3.0/5 > **Yasmine** | *1 de julho de 2026* | Serviços e tecnologia da informação | Recommendation rating: 8.0/10 > > **Vantagens**: Google Analytics 360 helps us to understand our customers behaviour in our website so that we are able to optimize our marketing strategies and eCommerce performance. The product also helps us in campaign management and real-time user interaction tracking. I like its ease of use and availability of real-time customer support services. > > **Desvantagens**: Google Analytics 360 does not support other languages apart from English. It's customization is also limited and is not available in free version. > > Generally Google Analytics 360 software has served us well. It has automated various processes in our organisation and provided us with real-time customer journey analytics and data analysis. The software is also very well suited in customer feedback collection and site search tracking. ----- ### "GA 360- giving you the insight you need, when you need it" — 4.0/5 > **John** | *16 de julho de 2026* | Consultoria de gestão | Recommendation rating: 8.0/10 > > **Vantagens**: It is vital that I know not only my own, but our customer's website traffic in great detail, and GA 360 does deliver very well on that. We can get details that we just can't get easily any other way. > > **Desvantagens**: The cost and the very steep learning curve are top of the list for looking at other platforms, but if you need the details for your organization, you very well can benefit from what you get. > > For the past year we have enjoyed the GA360 platform. It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. It's sort of been a game-changer. ----- Page: 1 / 325\ Seguinte: [Next page](https://www.capterra.pt/software/177042/google-analytics?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/177042/google-analytics) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | tr | | ----- ## Structured Data