---
description: Tudo sobre Google Analytics 360: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
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title: Google Analytics 360 - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Software Web Analytics](/directory/30073/web-analytics/software) > [Google Analytics 360](/software/177042/google-analytics)

# Google Analytics 360

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> Plataforma de análise que permite que empresas de todos os portes rastreiem o comportamento dos usuários, obtenham ideias de marketing e muito mais.
> 
> Verdict: Rated **4.7/5** by 8090 users. Top-rated for **Probabilidade de recomendação**.

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## Resumo

### Quem usa Google Analytics 360?

Plataforma de análise baseada em nuvem, que permite que empresas de todos os portes rastreiem o comportamento dos usuários e as interações dos clientes com sites e aplicativos, acessem e compartilhem informações de marketing e muito mais.

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.7/5** | 8090 Avaliações |
| Praticidade | 4.2/5 | Based on overall reviews |
| Suporte ao cliente | 4.2/5 | Based on overall reviews |
| Relação qualidade/preço | 4.7/5 | Based on overall reviews |
| Recursos | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Google

## Commercial Context

- **Modelo de preços**:  (Free version available)
- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Android (celular)
- **Idiomas**: alemão, checo, chinês, chinês tradicional, coreano, dinamarquês, espanhol, finlandês, francês, hebraico, húngaro, indonésio, inglês, irlandês, italiano, japonês, neerlandês, norueguês, polaco, português, português do Brasil, russo, sueco, tailandês, turco, ucraniano, árabe
- **Available Countries**: Afeganistão, Alanda, Albânia, Alemanha, Andorra, Angola, Anguila, Antártida, Antígua e Barbuda, Argentina, Argélia, Arménia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Baamas, Bangladeche, Barbados, Barém and 229 more

## Recursos

- API
- Agregação de dados
- Alertas/notificações
- Analítica aumentada
- Análise de dados do site
- Análise do funil de vendas
- Banco de dados do cliente
- Captura e transferência de dados
- Conectores de dados
- Controles/permissões de acesso
- Criação de painel
- Descoberta de dados
- Ferramentas de colaboração
- Geração pontual de relatórios
- Gestão de dados
- Importação/exportação de dados
- Indicadores de desempenho
- Monitoramento de campanha
- Monitoramento de tempo na página
- Monitoramento do KPI
- Múltiplas fontes de dados
- Painel
- Painel de atividades
- Painel personalizável
- Pesquisa e filtro
- Previsão
- Rastreamento da interação entre usuários
- Rastreamento de conversão
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Relatórios Interativos
- Relatórios e análise de dados
- Relatórios e estatística
- Relatórios personalizáveis
- Segmentação de clientes
- Seguimento/Análise de uso
- Third-Party Integrations
- Visualização de dados
- Widgets

## Integrations (5 total)

- Google Ads
- Google Search Console
- Google Tag Manager 360
- Shopify
- WordPress

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Bate-papo

## Category

- [Software Web Analytics](https://www.capterra.pt/directory/30073/web-analytics/software)

## Categorias relacionadas

- [Software Web Analytics](https://www.capterra.pt/directory/30073/web-analytics/software)
- [Ferramentas de Relatórios](https://www.capterra.pt/directory/30053/reporting/software)
- [Software de Análise de Produto](https://www.capterra.pt/directory/32915/product-analytics/software)
- [Software de Dashboards](https://www.capterra.pt/directory/30839/dashboard/software)
- [Ferramentas de Visualização de Dados](https://www.capterra.pt/directory/30696/data-visualization/software)

## Alternativas

1. [SEO PowerSuite](https://www.capterra.pt/software/127616/seo-powersuite) — 4.5/5 (382 reviews)
2. [Similarweb](https://www.capterra.pt/software/148472/similarweb-pro) — 4.6/5 (260 reviews)
3. [Looker](https://www.capterra.pt/software/169053/looker) — 4.5/5 (282 reviews)
4. [Semrush](https://www.capterra.pt/software/151962/semrush) — 4.6/5 (2316 reviews)
5. [Adobe Analytics](https://www.capterra.pt/software/169942/adobe-analytics) — 4.5/5 (237 reviews)

## Avaliações

### "Melhor ferramenta de dados do mercado" — 5.0/5

> **Everton** | *8 de maio de 2024* | Varejistas | Recommendation rating: 10.0/10
> 
> **Vantagens**: Analises inteligentes e precisas para meus clientes
> 
> **Desvantagens**: Valor muito elevado. Faz sentido para empresas maiores.
> 
> Um ótimo produto para quem busca funil e tabelas personalizadas.

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### "Google Analytics 360 superpower in data analytics makes it a reliable source of truth." — 5.0/5

> **Joao** | *14 de agosto de 2024* | Saúde, bem-estar e condicionamento físico | Recommendation rating: 10.0/10
> 
> **Vantagens**: Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them. The reporting and visualization functions makes it easy for us to interpret our insights and make them reference points for making informed decisions. It integrates so seamlessly with our other products making it easy to collect and import customer data for analysis.
> 
> **Desvantagens**: No cons whatsoever, there could never be any issue with Google Analytics 360.
> 
> We got our hands onto the most advanced customers data analytical tool that allows us to get very useful insights to help understand our customers needs and guide in taking actions to meet them. The experience with Google Analytics 360 has been so good and our customers understanding has really grown.

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### "A great tool that helps understand customer better." — 5.0/5

> **Ziva** | *13 de maio de 2024* | Varejistas | Recommendation rating: 10.0/10
> 
> **Vantagens**: Google Analytics 360 easy to use interface gives us very simple experience when analyzing our customers data. It has super powerful analytical tools that helps us dig deep into our data to extract all userful insights about our customers. Provides very insightful and easy to read reports which gives us a transparent overview about all our customers behaviors.
> 
> **Desvantagens**: Google Analytics 360 offers us all we ever needed and nothing about it has been off the mark. There has been genuinely nothing not to like about it.
> 
> Our experience with Google Analytics 360 has been super great. It has been giving us access to all the insights we need to get to understand our customers which has allowed us to take actions to meet their expectations and to improve our sales.

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### "Visibility into your traffic sources" — 5.0/5

> **Eric** | *18 de abril de 2026* | Varejistas | Recommendation rating: 9.0/10
> 
> **Vantagens**: The data it provides for me to make marketing decisions is invaluable. Knowing exactly where and how we derive traffic helps us adjust our strategies to maximize our ad spend.
> 
> **Desvantagens**: Sometimes getting the pixels and conversion trackers can be a little tricky. However once everything is set correctly it doesn’t need to be revisited.
> 
> Great - I use it for all of our websites as soon as we set up the domains. We want to gather that data immediately from the start so we don’t miss any traffic points.

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### "Great And Complete Analytics Tools" — 4.0/5

> **Calixte** | *7 de dezembro de 2025* | Software | Recommendation rating: 9.0/10
> 
> **Vantagens**: Google analytics is a really easy to use tool, with no cost.
It’s really easy to integrate to any website and a lot of solutions support it natively.
> 
> **Desvantagens**: Google Analytics is often blocked by browser/browser extension, whereas self-made solution is usually not detected by tracking blocker

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## Links

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