--- description: Tudo sobre Kit: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Kit - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Email Marketing](/directory/30013/email-marketing/software) > [Kit](/software/175000/convertkit) # Kit Canonical: https://www.capterra.pt/software/175000/convertkit Page: 1 / 11\ Seguinte: [Next page](https://www.capterra.pt/software/175000/convertkit?page=2) > Software de marketing por e-mail para criadores, compatível com conteúdo condicional para diferentes tipos de assinantes. > > Verdict: Rated **4.6/5** by 243 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Kit? O software ajuda os criadores a ganhar a vida online. O criador pode ser um blogueiro, um poeta ou um podcaster. Os criadores ganham a vida fazendo um trabalho que faz a diferença e ganham a vida online. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.6/5** | 243 Avaliações | | Praticidade | 4.4/5 | Based on overall reviews | | Suporte ao cliente | 4.4/5 | Based on overall reviews | | Relação qualidade/preço | 4.3/5 | Based on overall reviews | | Recursos | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: ConvertKit - **Location**: Boise, EUA - **Founded**: 2013 ## Commercial Context - **Preço inicial**: 33,00 US$ - **Modelo de preços**: (Free version available) (Teste Grátis) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Available Countries**: Alemanha, Austrália, Brasil, Canadá, China, Estados Unidos, Japão, México, Reino Unido, Índia ## Recursos - A/B Testing - Análise de dados de campanhas - Automação de marketing - Autoresponders - Ações ativadas por eventos - CAN-SPAM Compliance - CRM - Campanhas gota a gota - Campos personalizáveis - Editor de WYSIWYG - Gerenciamento de contatos - Gestão de assinantes - Gestão de campanhas - Gestão de leads - Gestão de modelos - Marketing por e-mail - Mobile Optimization - Páginas de início/formulários web - ROI Tracking - Rastreamento de e-mails - Relatórios e análise de dados - Segmentação - Segmentação de clientes - Third-Party Integrations ## Integrations (47 total) - Acuity Scheduling - Calendly - Canva - Circle - Eventbrite - Gravity Forms - HubSpot CRM - HubSpot Content Hub - HubSpot Marketing Hub - IFTTT - Involve.me - Jupiter - Kajabi - Leadpages - Linktree ... and 32 more integrations ## Opções de suporte - Email/Help Desk - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software) ## Categorias relacionadas - [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software) - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) - [Software de Gerenciamento de Email](https://www.capterra.pt/directory/30553/email-management/software) ## Alternativas 1. [Brevo](https://www.capterra.pt/software/132996/brevo) — 4.6/5 (3486 reviews) 2. [Gmail](https://www.capterra.pt/software/202338/gmail) — 4.8/5 (13474 reviews) 3. [Mailchimp](https://www.capterra.pt/software/110228/mailchimp) — 4.5/5 (17642 reviews) 4. [MailerLite](https://www.capterra.pt/software/136603/mailerlite) — 4.7/5 (2318 reviews) 5. [ActiveCampaign](https://www.capterra.pt/software/79367/activecampaign) — 4.6/5 (2564 reviews) ## Avaliações ### "Great for automated lead follow-up" — 5.0/5 > **Wren** | *20 de junho de 2026* | E-Learning | Recommendation rating: 9.0/10 > > **Vantagens**: I run an online course for wedding pros and Kit handles all my lead follow-up. The visual automation builder is easy to set up - new sign-ups drop into a sequence and get nurtured without me touching anything. Tagging keeps my leads organized by where they are in the funnel, and the emails actually land in inboxes. > > **Desvantagens**: Reporting is pretty basic and the landing page templates feel dated. Pricing climbs fast as your subscriber list grows. > > It's been the backbone of my course marketing. Once my follow-up sequences were set up they basically run themselves, which is exactly what I needed as a one-person business. ----- ### "Great for starting out with email marketing" — 4.0/5 > **Tracie** | *19 de fevereiro de 2026* | Gestão de organizações sem fins lucrativos | Recommendation rating: 8.0/10 > > **Vantagens**: Kit has a handful of premade templates that made getting started with email marketing and email list management easy to initiate. Kit made the process less overwhelming. > > **Desvantagens**: The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with subscriber amount but the features do not improve or change. > > Good for a beginner and a small business owner\! The large price increases as my email list grew was difficult on me as a small business owner. ----- ### "Kit's simplicity is both great and also a part of its weakness" — 3.0/5 > **Faydra D.** | *29 de abril de 2026* | Serviços e tecnologia da informação | Recommendation rating: 2.0/10 > > **Vantagens**: I've only dealt with the free plan while working with one of my clients. Kit makes it super simple to create email content and send out email broadcasts. You also do not have to duplicate the same user across multiple lists. You can simply use tagging to have one subscriber on more than one list. Customer support is speedy and useful. > > **Desvantagens**: On the free tier, customization options are limited. Also, the entry price to the first paid tier is much more than with other email marketing platforms. Going from $0 to (at the time of this review) $33/mo or $390/yr is not budget-friendly to bootstrapping solopreneurs, and I primarily work with bootstrapping solopreneurs. Also, you are not allowed to use one email for sending and another email as "reply-to" on ANY plan, free or paid. > > Let me start off with why I say that Kit's simplicity is both a strength and a weakness. The one client I have who uses Kit was having all kinds of issues with email deliverability. Keep in mind, this client has been using Kit since 2020 and has sent out 156 email broadcasts. The client only asked for my help with finding out what was going on in the last few weeks (April 2026). Her domain and email reputations were very good. Her SPF, DKIM and DMARC was set up properly. Since I did that back when I started working with her, I knew that wasn't the issue, but I double-checked those things again just to make sure I wasn't being negligent. Turns out the issue was that she did not have a sending domain set up and verified. I was floored. Since 2020, she'd been using a Gmail email address for sending out her email broadcasts, and then when Google and Yahoo\! started enforcing their SPF/DKIM/DMARC rules and caused everyone else to follow suit that's when her deliverability and open rates tanked. I've been doing web work since 1999, and in every CRM and email marketing platform I ever used for my own purposes and/or setup up for clients I was immediately directed to set up a sending domain. That was the first thing that popped up, so it did not occur to me to first make sure my client had a valid sending domain set up. Again, keep in mind that my client has been working with Kit since 2020 and has sent out 156 email broadcasts. As soon as I took the five-to-seven minutes to set up the sending domain, everything was back up and running smoothly. In all my web work years, I have never used or had a client use Gmail or Hotmail or Yahoo\! or any other non-domain-specific email address on my/their CRM/email marketing platform(s). Kit is easy to use, especially for creators who want to send broadcasts, build simple automations, manage subscribers with tags and avoid the confusion of duplicate list-based systems. Its autoresponders, sequences, landing pages and forms are genuinely strong, especially for creators, coaches, course sellers, newsletter writers and digital product sellers who need a clean system without a steep learning curve. Kit makes it SO super simple to create email content and send out email broadcasts that there are hardly any customization options. That is both helpful and limiting. If your goal is to get a simple message out quickly, Kit makes that painless. If your goal is tighter control over branding, layout, CTA styling or direct HTML/CSS editing inside the email editor, Kit starts to feel restrictive very quickly. The lack of a quick WYSIWYG-to-code toggle is frustrating if you are comfortable writing HTML/CSS directly, and the limited CTA/form/email design flexibility makes Kit feel less ideal for brands that need tighter visual control. Kit is clean and simple, but simple is not always enough when you are trying to make email content feel fully branded. The pricing is another sticking point. Kit’s up to 10K email subscribers on the free tier is generous on its face, especially because it includes landing pages, forms, broadcasts and tagging. But if you allow yourself to accumulate 10,000 subscribers on the free tier, subscriber 10,001 is going to cost you, as of the time of this review, either $116/mo or $1,390/yr. That creates a real problem for bootstrapping solopreneurs. If you have invested many hours into learning all the INs and OUTs of Kit while building up to 10,001+ subscribers, you may feel held hostage once you surpass the 10K subscriber mark. At that point, switching platforms may feel disruptive, but staying may suddenly become expensive. Overall, I think Kit is very good at what it is clearly built to do: help creators grow and email an audience without getting buried in technical complexity. But it is not the best fit for every small business, and it is not the platform I would automatically recommend when customization, reply-routing flexibility, advanced reporting or budget-sensitive scaling are high priorities. ----- ### "Extractive Behavior over 3 Years" — 2.0/5 > **Dru** | *17 de junho de 2026* | Internet | Recommendation rating: 1.0/10 > > **Vantagens**: The sending is reliable and the editor is clean. Deliverability held up across three years and steady volume. As an email and automation tool it does the core job well. > > **Desvantagens**: Kit is slow to update the product and automates billing in one direction, the one that charges more. When my list crossed a tier in January 2024, it upgraded my plan and billed a prorated charge the same day. When I pruned inactive subscribers and dropped back under the tier, the higher price held. Support confirmed from their own logs that I should have been on lower tiers from June 2025 through January 2026, about $936 in overcharges. But their refusal is consistent with the extractive behavior seen in price raises without feature development. > > Decent product that's decaying and extractive business practices. The poor value and way plan changes get billed, automatic on the way up and manual on the way down, is why I would not recommend them and I'm moving to another platform. ----- ### "The best email platform for my needs." — 5.0/5 > **Javier** | *24 de abril de 2025* | Serviços e tecnologia da informação | Recommendation rating: 9.0/10 > > **Vantagens**: I moved from MailChimp. I increased the open conversions from 20% to 40% with the same list. I like the automations and sequences, and the segmentation and tagging features. I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to specific audiences. > > **Desvantagens**: It takes a while to really understand how to manage how sequences and visual integrations work. > > Fully satisfied. Not planning to move to another platform and never were for more than five years being an active customer with a medium size subscriber list (between 1.000 and 2.5000 subs). ----- Page: 1 / 11\ Seguinte: [Next page](https://www.capterra.pt/software/175000/convertkit?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/175000/convertkit) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data