---
description: Tudo sobre OptinMonster: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
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title: OptinMonster - Preço, avaliações e classificação - Capterra Portugal 2026
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Breadcrumb: [Home](/) > [Software de Geração de Leads](/directory/30963/lead-generation/software) > [OptinMonster](/software/174381/optinmonster)

# OptinMonster

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> Um software de geração de leads para agências de marketing, blogueiros, sites de comércio eletrônico e todas as pequenas empresas.
> 
> Verdict: Rated **4.2/5** by 78 users. Top-rated for **Probabilidade de recomendação**.

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## Resumo

### Quem usa OptinMonster?

OptinMonster é um software de geração de leads para agências de marketing, blogueiros, sites de comércio eletrônico e todas as pequenas empresas.

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.2/5** | 78 Avaliações |
| Praticidade | 4.1/5 | Based on overall reviews |
| Suporte ao cliente | 4.2/5 | Based on overall reviews |
| Relação qualidade/preço | 4.1/5 | Based on overall reviews |
| Recursos | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Retyp
- **Location**: Anywhere, EUA
- **Founded**: 2013

## Commercial Context

- **Preço inicial**: 19,00 US$
- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Available Countries**: Alemanha, Austrália, Brasil, Canadá, China, Estados Unidos, Japão, México, Reino Unido, Índia

## Recursos

- Análise de dados de campanhas
- Automação de marketing
- Gestão de campanhas
- Marketing por e-mail
- Relatórios e estatística

## Integrations (22 total)

- AWeber
- ActiveCampaign
- Brevo
- Campaign Monitor by Marigold
- Constant Contact
- Customer.io
- Emma by Marigold
- FeedBlitz
- GetResponse
- Google Analytics 360
- HubSpot Marketing Hub
- Keap
- Klaviyo
- Mad Mimi
- MailPoet

... and 7 more integrations

## Opções de suporte

- Email/Help Desk
- Base de conhecimento

## Category

- [Software de Geração de Leads](https://www.capterra.pt/directory/30963/lead-generation/software)

## Categorias relacionadas

- [Software de Geração de Leads](https://www.capterra.pt/directory/30963/lead-generation/software)
- [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software)

## Alternativas

1. [HubSpot Marketing Hub](https://www.capterra.pt/software/171840/hubspot-marketing) — 4.5/5 (6251 reviews)
2. [ActiveCampaign](https://www.capterra.pt/software/79367/activecampaign) — 4.6/5 (2568 reviews)
3. [Lead Forensics](https://www.capterra.pt/software/156889/lead-forensics) — 4.5/5 (257 reviews)
4. [Constant Contact](https://www.capterra.pt/software/31898/constant-contact) — 4.3/5 (2943 reviews)
5. [Cognism](https://www.capterra.pt/software/169083/cognism) — 4.7/5 (263 reviews)

## Avaliações

### "A bit limited for non-paying users, but better than most" — 4.0/5

> **Kristen** | *5 de janeiro de 2021* | Redação e edição de texto | Recommendation rating: 8.0/10
> 
> **Vantagens**: I like the variety of options available with the software, from the various templates to the customizable options, and so far it's worked seamlessly with my WordPress site. Once you get the hang of how their software works, it's fairly easy to knock out a great-looking "call to action" for your website, with easy to understand analytics and seamless integration.
> 
> **Desvantagens**: Because we're using the free trial, we are a bit limited in what we can do. And, for a small business like ours, the monthly cost for the "Pro" option is just too high. The software itself takes some getting used to, especially if you're building something from scratch, and their system can be a bit slow at times when customizing your call to action.
> 
> We've been using OptinMonster for a very short period of time - perhaps a week - but so far it's worked well. I'm not rating them on their ability to convert visitors, because that's more our responsibility as the business, but the software itself works really well. As I mentioned above, there is a bit of a learning curve, and be prepared to hit the "undo" button several times during your first template build, but once you get the hang of it, it's easy to put together a call to action for whatever you need\!

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### "What it's designed to do, it does extremely well." — 5.0/5

> **Jacob** | *1 de agosto de 2022* | Publicidade e marketing | Recommendation rating: 7.0/10
> 
> **Vantagens**: Insanely easy-to-use tool for exit pop-ups primarily. the detailed logic of when certain pop-ups appear is very effective and easy for anyone to build. Design builder was also simple, templates worked great. We had some very high conversion rates on several of ours for a long time. A/B testing is also great.
> 
> **Desvantagens**: We ended up moving on from it for one reason: multi-step forms. What optin monster does well, it is great for. But in our case, we needed forms with multi-step logic and more flexibility as far as embedding static forms/pages. So after years of using optinmonster plus other tools we found one that combined it all and chose that.
> 
> Thoroughly enjoyed using this while we did. Truly only moved on to consolidate features and found a more expensive one that combined about 3 softwares we'd been previously using separately.

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### "Needs a subscriber management and/or mailing list component" — 3.0/5

> **Beckie** | *1 de abril de 2025* | Roupa e moda | Recommendation rating: 4.0/10
> 
> **Vantagens**: It was pretty straightforward and I was already familiar with more complicated platforms like MailChimp, so this was a decent system to navigate.
> 
> **Desvantagens**: Unfortunately for me I didn't realize at sign up that it did not include or offer any subscriber management or mailing list. You need an additional service to integrate, like ConstantContact or MailChimp, etc.
> 
> It was limited in that while yes, I built a pop up form, which was easy and user friendly, in which to capture leads, I didn't have a subscriber service already, nor was I interested in introducing an additional cost, so I back off of Optin.

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### "Powerful lead generation" — 5.0/5

> **Avaliador Verificado** | *25 de maio de 2022* | Internet | Recommendation rating: 8.0/10
> 
> **Vantagens**: Optinmonster provides plenty of different types of forms and ways to capture email addresses. There are more options than just about any competitor.
> 
> **Desvantagens**: Because of all the Options, I find OptinMonster to be a bit confusing at times. I often have trouble customizing a display or getting it to display exactly when and where I want it.
> 
> I like the functionality of OptinMonster, and the results have definitely been good. It's not my favorite tool to use because it can be a little difficult, but that goes along with all of the options that it gives you.

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### "OptinMonster takes lead generation and automation to the next level" — 5.0/5

> **Kenny** | *1 de agosto de 2021* | Publicidade e marketing | Recommendation rating: 10.0/10
> 
> **Vantagens**: What I like the most is that OptinMonster is easy to use on every website you own. It works both on Wordpress websites and any other website you own. Either you use the WordPress-plugin or you just add a piece of code to your site to display your campaigns. You also get a lot of ready-made templates that are already optimized for high conversions.  After being around for so many years and learning from customer campaign data, OptinMonster knows what works and is constantly improving their templates. This way you don't need to start from scratch and know something will work. All you need to do is browse the templates, pick one, customize it a little bit and then publish your campaign.
> 
> **Desvantagens**: There's not much I dislike about OptinMonster. There are different plans that you can take depending on your specific needs, but one thing I'd like to see changed is the page view limitation that comes with each plan. Once your campaign is displayed a certain number of times per month, you will need to upgrade to a higher plan if you reached your maximum.
> 
> OptinMonster is one of the best lead generation tools on the market and pretty much works immediately out of the box. You can quickly get a campaign up and running, integrated with the tools you're already using. I like the large number of templates and the many customization options. This makes OptinMonster easy for beginners and a great tool for advanced marketers as well. The simple Wordpress integration is also a time-saver.

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