Quem usa esse software?

Marketers & product managers looking to unify data from across their infrastructure/channels to understand the customer journey and create data-driven product roadmaps & marketing campaigns

Avaliações médias

1 avaliação
  • Geral 4 / 5
  • Praticidade 4 / 5
  • Atendimento ao cliente 3 / 5
  • Recursos 4 / 5
  • Relação qualidade/preço 3 / 5

Detalhes do produto

  • Versão gratuita Não
  • Avaliação gratuita Não
  • Implantação Nuvem, SaaS, web
  • Formação Pessoalmente
  • Suporte Horário comercial

Dados sobre o fornecedor

  • mParticle
  • https://www.mparticle.com/

Sobre o mParticle

mParticle is the customer data platform for the connected age.


Recursos do mParticle

  • Análise de dados
  • Análise de sentimentos
  • Análise de tendências
  • Análise de texto
  • Coleta de multicanais
  • Gerenciamento de comentários
  • Gestão de atividades
  • Gestão de questionários
  • Gestão do conhecimento
  • Painel
  • Segmentação de clientes
  • Análises de dados comportamentais
  • Conformidade com o RGPD
  • Correspondência de dados
  • Gestão de campanhas
  • Integração de dados
  • Modelagem preditiva
  • Perfis de clientes
  • Personalização
  • Segmentação de clientes

As avaliações mais úteis do mParticle

Functionality is loaded but takes a bit to understand exactly what you are doing

Avaliado em 25/01/2019
Avaliador Verificado
UX Product Designer
Internet, 1001-5000 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação 
4 / 5
4 / 5
Recursos e funcionalidades
3 / 5
Suporte ao cliente
3 / 5
Relação qualidade/preço
Probabilidade de recomendação:
Pouco provável Muito provável

Comentários: I REALLY like the look and feel of this product. They did a great job and it makes me excited to use the product. There is not a whole lot of user guidance and help within the tool, which has me playing guessing games and wondering whether or not what I set up is valid, being run, etc. Overall, a pretty solid tool for a CDP, but does not hold the ability to be the one big answer for a CDP if that's what you're looking for in your company.

Vantagens: Great UI Design... really gets me excited to go in and use this platform, which is not always the case with a CDP. Ability to connect to all of the sources I need to in one hub.

Desvantagens: It's so vast that it's hard to understand everything that's goin on. The UI is slick, but sometimes there are functions that are hard to understand because of the way it's set up. Not a whole lot of feedback from the software telling me exactly what is going on. For instance, I can make connections, but the connections aren't actually set up on the back end until they are able to finish the connection process which can take up to 48 hrs. None of which is told to you by the software itself and is only explained by a client service rep. Because of this, you're always having to set mental alarms for anything you create in the app so you know when things are actually being run or available.

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