Quem usa mParticle?
Data management platform that enables marketers & data analysts to collect and unify data from multiple channels, record customer journeys, and create product roadmaps or marketing campaigns.
O que é mParticle?
Cloud-based solution that helps businesses collect, manage, validate, and share customer data across various social media platforms.
mParticle - Informação
mParticle - Preços
mParticle não possui versão gratuita nem versão de teste grátis. Veja mais informações sobre preços do mParticle abaixo.
Recursos do mParticle
mParticle - Avaliações
Exibindo 1 avaliação de 1
Avaliado em 25/01/2019
Functionality is loaded but takes a bit to understand exactly what you are doing
Comentários: I REALLY like the look and feel of this product. They did a great job and it makes me excited to use the product. There is not a whole lot of user guidance and help within the tool, which has me playing guessing games and wondering whether or not what I set up is valid, being run, etc. Overall, a pretty solid tool for a CDP, but does not hold the ability to be the one big answer for a CDP if that's what you're looking for in your company.
Vantagens: Great UI Design... really gets me excited to go in and use this platform, which is not always the case with a CDP. Ability to connect to all of the sources I need to in one hub.
Desvantagens: It's so vast that it's hard to understand everything that's goin on. The UI is slick, but sometimes there are functions that are hard to understand because of the way it's set up. Not a whole lot of feedback from the software telling me exactly what is going on. For instance, I can make connections, but the connections aren't actually set up on the back end until they are able to finish the connection process which can take up to 48 hrs. None of which is told to you by the software itself and is only explained by a client service rep. Because of this, you're always having to set mental alarms for anything you create in the app so you know when things are actually being run or available.