Adobe Analytics

Adobe Analytics

da Adobe

O que é Adobe Analytics?

Software de atribuição de marketing que mostra o impacto de todas as interações com o cliente das quais a empresa participa.

Adobe Analytics - Informação

Adobe

https://www.adobe.com

Adobe Analytics - Preços

Adobe Analytics não possui versão gratuita nem versão de teste grátis. Veja mais informações sobre preços do Adobe Analytics abaixo.

Versão gratuita

Não

Teste Grátis

Não

Implantação

Nuvem, SaaS, web

Recursos do Adobe Analytics

Software de Marketing de Atribuição
Análise de dados preditiva
Atribuição de múltitoque
Atribuição entre canais
Controle do ROI
Mapeamento da trajetória do cliente
Modelagem de atribuições
Rastreamento de conversão
Segmentação do público

Adobe Analytics - Avaliações

Exibindo 5 de 137 avaliações

Geral
4.4/5
Praticidade
3.9/5
Atendimento ao cliente
4.3/5
Recursos
4.4/5
Relação qualidade/preço
4.1/5
Surabhi S.
Digital Marketing Consultant
Serviços e tecnologia da informação, 10 001+ funcionários
Usou o software para: Mais de dois anos
  • Classificação geral
    5/5
  • Praticidade
    3/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    3/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 19/09/2018

"Comprehensive Solution for your Digital Analytics Need"

Comentários: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Vantagens: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Desvantagens: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

  • Fonte da avaliação 
  • Avaliado em 19/09/2018
Elizabeth P.
Director, HR
Publicidade e marketing, 5001-10 000 funcionários
Usou o software para: Mais de um ano
  • Classificação geral
    4/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    3/5
  • Probabilidade de recomendação
    9/10
  • Fonte da avaliação 
  • Avaliado em 19/02/2020

"With Adobe Analytics we have been able to increase productivity"

Comentários: We use Adobe Analytics in our organization to know the results of our campaigns and thus measure the overall performance of the site to implement user improvements. Through this tool we can greatly increase productivity, and productivity is one of the fundamental factors in our organization, therefore we took the task of implementing this tool and involve it in our activities, it offers us many fundamental and productive aspects. It is suitable for all large companies, since it guarantees them to give detailed and specific information of the pages that the clients most frequent and thus to give improvements to the general performance of the organization. The cost of the tool can be an impediment for small businesses as it impacts greatly on the organization's budget.

Vantagens: It is a tool that has a fairly intuitive and dynamic interface that allows users to quickly find the function they want to run. It allows you to know which pages are frequently visited by customers. This tool is one of the few that is concerned with giving immediate answers to user requests and on the other hand provides you with detailed information about the customers who have visited the web pages.

Desvantagens: I wish I could have a mobile application, so I could use it from anywhere without the need to access it from an office computer.

  • Fonte da avaliação 
  • Avaliado em 19/02/2020
Sandeep P.
Founder
Gestão da educação, 13-50 funcionários
Usou o software para: Mais de um ano
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    9/10
  • Fonte da avaliação 
  • Avaliado em 13/01/2020

"Adobe Analytics Review"

Comentários: Its a been a great experience and its easy for non technical people to onboard to this tool.

Vantagens: Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

Desvantagens: There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

  • Fonte da avaliação 
  • Avaliado em 13/01/2020
Brandon T.
Finance Director
Usou o software para: Mais de dois anos
  • Classificação geral
    2/5
  • Praticidade
    2/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    3/5
  • Relação qualidade/preço
    Não avaliado
  • Probabilidade de recomendação
    5/10
  • Fonte da avaliação 
  • Avaliado em 25/06/2018

"I use this analytics platform for company reporting - it has been very difficult to implement."

Comentários: More detailed reporting and testing capability

Vantagens: Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

Desvantagens: Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

  • Fonte da avaliação 
  • Avaliado em 25/06/2018
Avaliador Verificado
Executive Editor, Work Truck Magazine
Editoras, 51-200 funcionários
Usou o software para: 1 a 5 meses
  • Classificação geral
    5/5
  • Praticidade
    4/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    Não avaliado
  • Relação qualidade/preço
    Não avaliado
  • Probabilidade de recomendação
    8/10
  • Fonte da avaliação 
  • Avaliado em 04/12/2019

"Beautiful Visual of Marketing Efforts"

Comentários: Absolutely incredible. Love how it integrates with Adobe Cloud.

Vantagens: I have used a ton of analytical software and so far the data I receive from Adobe Analytics is some of the most beautifully designed. Adobe Analytics also allows me to track visitors from any type of device, even wearable devices. I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent. The predictive analytics feature has been fun to mess around with. We haven't depended much on this data yet, but plan to look into it further. The integration with AI is something that makes this program quite helpful. I don't have time to analyze and plan and this helps me predict what my users will be doing. Also captures data from my e-mails, web, and more! The voice data tracking is going to be a huge business factor as voice search grows.

Desvantagens: It took a little while to get used to some of the design elements of the charts

  • Fonte da avaliação 
  • Avaliado em 04/12/2019