---
description: Tudo sobre Adobe Analytics: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
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title: Adobe Analytics - Preço, avaliações e classificação - Capterra Portugal 2026
---

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# Adobe Analytics

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> Software de atribuição de marketing que permite às empresas acompanhar o impacto de todas as interações com o cliente das quais participam.
> 
> Verdict: Rated **4.5/5** by 237 users. Top-rated for **Probabilidade de recomendação**.

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## Resumo

### Quem usa Adobe Analytics?

Solução baseada na nuvem que ajuda empresas de todos os tamanhos a coletar, medir e explorar atividades de marketing para entender o impacto sobre os clientes.

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.5/5** | 237 Avaliações |
| Praticidade | 3.9/5 | Based on overall reviews |
| Suporte ao cliente | 4.1/5 | Based on overall reviews |
| Relação qualidade/preço | 4.0/5 | Based on overall reviews |
| Recursos | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Adobe
- **Founded**: 1982

## Commercial Context

- **Modelo de preços**:  (Teste Grátis)
- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web
- **Idiomas**: alemão, búlgaro, checo, chinês, chinês tradicional, coreano, croata, dinamarquês, eslovaco, esloveno, espanhol, francês, hebraico, húngaro, inglês, italiano, japonês, letão, lituano, neerlandês, norueguês, polaco, português, romeno, russo, sueco, sérvio, turco, ucraniano, árabe
- **Available Countries**: Afeganistão, Alanda, Albânia, Alemanha, Andorra, Angola, Argentina, Argélia, Arménia, Arábia Saudita, Austrália, Azerbaijão, Bangladeche, Barém, Benim, Bolívia, Botsuana, Brasil, Brunei, Bulgária and 171 more

## Recursos

- API
- Análise de dados de campanhas
- Análise de dados do site
- Análise de dados preditiva
- Análise de tendências
- Arrastar e soltar
- Atribuição de múltitoque
- Atribuição entre canais
- Captura e transferência de dados
- Conectores de dados
- Controles/permissões de acesso
- Criação de painel
- Descoberta de dados
- Geração pontual de relatórios
- Gestão de dados
- Importação/exportação de dados
- Indicadores de desempenho
- Mapeamento da trajetória do cliente
- Modelagem de atribuições
- Modelos personalizáveis
- Monitoramento de campanha
- Multi-Channel Attribution
- Painel
- Painel de atividades
- Painel personalizável
- Pesquisa e filtro
- ROI Tracking
- Rastreamento de conversão
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Relatórios e análise de dados
- Relatórios e estatística
- Relatórios personalizáveis
- Scheduled/Automated Reports
- Segmentação por público
- Third-Party Integrations
- Visualização de dados

## Integrations (9 total)

- AB Tasty
- Adobe Audience Manager
- Adobe Campaign
- Adobe Commerce
- Adobe Target
- Google Ads
- Microsoft Advertising
- Microsoft Power BI
- SessionCam

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento

## Category

- [Software de Modelos de Atribuição](https://www.capterra.pt/directory/31081/marketing-attribution/software)

## Categorias relacionadas

- [Software de Modelos de Atribuição](https://www.capterra.pt/directory/31081/marketing-attribution/software)
- [Ferramentas de Análise de Marketing](https://www.capterra.pt/directory/31018/marketing-analytics/software)
- [Software Web Analytics](https://www.capterra.pt/directory/30073/web-analytics/software)
- [Ferramentas de Relatórios](https://www.capterra.pt/directory/30053/reporting/software)
- [Ferramentas de Visualização de Dados](https://www.capterra.pt/directory/30696/data-visualization/software)

## Alternativas

1. [Google Analytics 360](https://www.capterra.pt/software/177042/google-analytics) — 4.7/5 (8090 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.pt/software/171840/hubspot-marketing) — 4.5/5 (6226 reviews)
3. [Reportei](https://www.capterra.pt/software/180418/reportei) — 4.7/5 (241 reviews)
4. [Looker](https://www.capterra.pt/software/169053/looker) — 4.5/5 (282 reviews)
5. [Lebesgue](https://www.capterra.pt/software/1019489/lebesgue) — 4.9/5 (43 reviews)

## Avaliações

### "The Architect’s Powerhouse: Deep-Dive Analytics for Those Who Demand Absolute Precision." — 5.0/5

> **Manisha** | *16 de abril de 2026* | Serviços e tecnologia da informação | Recommendation rating: 10.0/10
> 
> **Vantagens**: Adobe Analytics is an industry-leading, enterprise-grade data platform that offers unparalleled depth for organizations that prioritize granular, unsampled data and complex customer journey analysis. While it is a "monster" in terms of power and flexibility, it comes with a high price tag and a "wall" of a learning curve that typically requires a dedicated implementation team.
> 
> **Desvantagens**: The most common frustration with Adobe Analytics is that it is unforgivingly complex. While it is incredibly powerful, it lacks the "out-of-the-box" simplicity found in mid-market tools, often requiring a dedicated specialist just to pull basic reports.
> 
> My overall experience with Adobe Analytics is that it is a "data scientist’s playground"—it offers a level of precision and customizability that is essentially unmatched in the market, but it demands a high level of technical maturity to get any value out of it.

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### "A Complicated But Accurate Analytics Option" — 5.0/5

> **Shannon** | *29 de março de 2022* | Publicidade e marketing | Recommendation rating: 6.0/10
> 
> **Vantagens**: Adobe Analytics allows website owners to customize more information and data collection than mainstream competitors.
> 
> **Desvantagens**: This software has a steep learning curve and it's far more complicated to use than competitors. It's also just more robust than most website owners require.
> 
> This product makes me sigh in frustration a lot when new clients share they use Adobe versus Google Analytics. It's just a lot more complicated and takes about 20% longer to access and assess the same data in Google Analytics.

-----

### "Adobe Analytics - Has potential" — 2.0/5

> **Duncan** | *10 de julho de 2025* | Publicidade e marketing | Recommendation rating: 2.0/10
> 
> **Vantagens**: I like the ability to build custom reporting dashboards on Adobe quickly by just dragging and dropping data
> 
> **Desvantagens**: I don't like how common media tracking terms are named differently on Adobe compared to most analytics platforms
> 
> Overall, I find Adobe Analytics a frustrating tool. It has potential, but it does feel like it speaks a different measurement language and as a result it takes time to learn the tool

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### "A data dream but not for faint hearted" — 3.0/5

> **Avaliador Verificado** | *8 de janeiro de 2026* | Energias renováveis e meio ambiente | Recommendation rating: 7.0/10
> 
> **Vantagens**: I'm blown away by Adobe Analytics\! The insights it provides are insane and I can finally track user behavior and optimize our campaigns like a pro. Segmentation and tracking features are amazing
> 
> **Desvantagens**: The interface can be really tricky especially for a new user. Setting up custom reports, take up a lot of time and it is very pricey\!
> 
> Overall Adobe Analytics is good. However it's customer service can be improved and wish it were a bit pocket friendly. However love its game changing segmentation.

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### "Best in class analytics comes at a cost" — 5.0/5

> **tim** | *7 de setembro de 2022* | Mídia digital | Recommendation rating: 9.0/10
> 
> **Vantagens**: Adobe can track anything you think of. It's easy to use once implemented.
> 
> **Desvantagens**: It's highly scalable but does require an implementation team consisting of developers.
> 
> I've used it as a user, implemented, and owned it as a product.

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## Links

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