---
description: Tudo sobre Looker: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
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title: Looker - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Ferramentas de BI](/directory/23/business-intelligence/software) > [Looker](/software/169053/looker)

# Looker

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> Solução de análise e exploração de dados combinando modelagem, transformações e derivações na mesma camada.
> 
> Verdict: Rated **4.5/5** by 285 users. Top-rated for **Probabilidade de recomendação**.

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## Resumo

### Quem usa Looker?

O Looker reúne as equipes de dados e de negócios, facilitando a exploração e o entendimento dos dados que promovem os negócios.

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.5/5** | 285 Avaliações |
| Praticidade | 4.3/5 | Based on overall reviews |
| Suporte ao cliente | 4.5/5 | Based on overall reviews |
| Relação qualidade/preço | 4.4/5 | Based on overall reviews |
| Recursos | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Google

## Commercial Context

- **Modelo de preços**:  (Teste Grátis)
- **Target Audience**: 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Windows (local), Linux (local), Android (celular), iPhone (celular)
- **Idiomas**: alemão, chinês, coreano, espanhol, francês, inglês, italiano, japonês, neerlandês, português, português do Brasil
- **Available Countries**: Alemanha, Austrália, Brasil, Canadá, Estados Unidos, França, Japão, Reino Unido, Singapura, Índia

## Recursos

- API
- Acesso para Celular
- Alertas/notificações
- Anotações
- Análise de dados do site
- Análise de dados visual
- Análise de regressão
- Análise de texto
- Análises de dados comportamentais
- Arrastar e soltar
- Atribuição de múltitoque
- Atribuição entre canais
- Autoatendimento analítico
- Benchmarking
- Captura e transferência de dados
- Conectores de dados
- Consulta pontual
- Criação de painel
- Descoberta visual
- Ferramentas de colaboração
- Funções/cálculos
- Geração pontual de relatórios
- Gestão de campanhas
- Gestão de dados
- Gestão de formulários
- Goal Setting/Tracking
- Importação/exportação de dados
- Modelagem de atribuições
- Monitoramento de campanha
- Monitoramento de tempo na página
- Multi-Channel Attribution
- Painel
- Painel de atividades
- Painel personalizável
- Pesquisa e filtro
- Planejamento estratégico
- Preparação de dados por autoatendimento
- Previsão
- Processamento de grandes volumes
- ROI Tracking
- Rastreamento de conversão
- Relatórios Interativos
- Relatórios e análise de dados
- Relatórios e estatística
- Scheduled/Automated Reports
- Segmentação por público
- Time Series Analysis
- Transformação de dados
- Visualização de dados
- Widgets

... and 17 more features

## Integrations (19 total)

- Google Ads
- Google Analytics 360
- Google Sheets
- Google Workspace
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Microsoft Excel
- QuickBooks Online
- QuickBooks Online Advanced
- Salesforce Sales Cloud
- Slack

... and 4 more integrations

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Assistência 24/7
- Bate-papo

## Category

- [Ferramentas de BI](https://www.capterra.pt/directory/23/business-intelligence/software)

## Categorias relacionadas

- [Ferramentas de BI](https://www.capterra.pt/directory/23/business-intelligence/software)
- [Software de Gestão de Desempenho Empresarial](https://www.capterra.pt/directory/30051/business-performance-management-software/software)
- [Ferramentas de Relatórios](https://www.capterra.pt/directory/30053/reporting/software)
- [Software Web Analytics](https://www.capterra.pt/directory/30073/web-analytics/software)
- [Ferramentas de Visualização de Dados](https://www.capterra.pt/directory/30696/data-visualization/software)

## Alternativas

1. [Microsoft Power BI](https://www.capterra.pt/software/176586/power-bi) — 4.6/5 (1888 reviews)
2. [Tableau](https://www.capterra.pt/software/77260/tableau) — 4.6/5 (2358 reviews)
3. [Google Analytics 360](https://www.capterra.pt/software/177042/google-analytics) — 4.7/5 (8101 reviews)
4. [Google Data Studio](https://www.capterra.pt/software/190616/data-studio) — 4.5/5 (338 reviews)
5. [MATLAB](https://www.capterra.pt/software/125813/matlab) — 4.6/5 (2097 reviews)

## Avaliações

### "A great tool for exploring data" — 5.0/5

> **Avaliador Verificado** | *21 de setembro de 2019* | Internet | Recommendation rating: 10.0/10
> 
> **Vantagens**: It's really easy to create dashboards and reports. Even though we need to code some things it allows to be really flexible in the way you create and display data.
> 
> **Desvantagens**: I had to learn more technical information, the code, and how to work with development and live versions of the models.
> 
> I user Looker every day​ to create dashboards that I share within the company. At the same time I use Looker to analyze​ data on ad hoc requests

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### "Easy tool to use" — 5.0/5

> **Willem** | *10 de fevereiro de 2026* | Segurança de rede e informática | Recommendation rating: 9.0/10
> 
> **Vantagens**: It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly
> 
> **Desvantagens**: The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get
> 
> The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy

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### "Project lead and data analysts Looker Studio experience" — 4.0/5

> **Daniel** | *26 de janeiro de 2026* | Manutenção predial | Recommendation rating: 8.0/10
> 
> **Vantagens**: Overall Looker is a good platform to build and develop useful data visuals and developed dashboards. The main benefit is the plethora of compatible sources of data. Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files. &#10;Understandably looker is optimised for the G suite. This is a great benefit. I heavily rely on Bigquery. Within 3 clicks I can connect a big query script to a looker dashboard and begin working on creating clear and coherent visuals on the back of the data. Looker does give several customisable options for visuals. Utilising various charts like box and whisper and line charts as well as being able to overlay several data sources to have a simple clear visual on how different data sources compare. This is a great tool to easily visualise things for non technical and techincal stakeholders alike. &#10;On the whole I have not experienced and significant issues or bugs within in looker studio which inistelf is a great postive.
> 
> **Desvantagens**: One of the key visuals that would be useful in looker is a data heat map. There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require. This data visual is available in Tableau and is a key benefit over looker for me as I look at geographical trends which are easily illustratable to non techincal stakeholders. &#10;Another con however is a standard across modern cloud platforms is the reliablity on a third party provider. When there are outages on google this renders looker useless until this is fixed. This results in delays to daily work which is out of your control as an end user.
> 
> Overall, my experience with looker has been positive. It provides a great selection of basic data visual tools and data integration options across several platforms. Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide. &#10;Use looker if you want a quick easy to pick up tool to create data visuals at a good standard. You may want to look at other options for more advanced options especially if you are communciating this data to senior stakeholders in a large company

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### "Effective Automation of analytics reporting with looker" — 4.0/5

> **Avaliador Verificado** | *30 de julho de 2026* | Transporte rodoviário e ferroviário | Recommendation rating: 9.0/10
> 
> **Vantagens**: It's been really beneficial for marketing in terms of being able to provide visualisations of data. This really helps with board reporting, taking the sting out of having to trawl GA4 and export and make accessible. Now we have custom reports set up to do all this for us and it hasn't cost us anything. It now automates a large amount of marketing analytics reporting with few issues, saving serious staff time.
> 
> **Desvantagens**: It took some time to get it all set up, a couple of weeks, operating on a tight budget we had to learn much of it ourselves but the training materials are accessible, if time consuming. This really levelled us up as a team regardless once we'd been through the initial discomfort.
> 
> Really positive, I couldn't recommend it highly enough if you have enough time to invest in the short-term to get to a point your team is comfortable with it. It's enabled us to automate many of the time consuming tasks involved with reporting. Now when we get a board request or need to report periodically on x and y activity, we can do it quickly.

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### "My go-to for client reports" — 3.0/5

> **Alexandra** | *16 de julho de 2025* | Publicidade e marketing | Recommendation rating: 6.0/10
> 
> **Vantagens**: The reports are very customable, you can design a report almost as if you were working in power point. Like a drag-and-drop of different type of charts, and everything is connected to the sources you integrate.
> 
> **Desvantagens**: It takes time to understand the tool, the resources integration can be confusing when you start using it. Also many useful charts are not available unless you install extensions. Would be also good if you could connect more resources than just Google ones, for example Facebook or linked in, without having to pay a third party for this solution.
> 
> Once you understand the system, it gets easy to use and it’s very flexible. At the moment I am delivering 200 monthly reports with this source, works great and is reliable.

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## Links

- [View on Capterra](https://www.capterra.pt/software/169053/looker)

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