--- description: Tudo sobre Alexa: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Alexa - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de SEO](/directory/30931/seo/software) > [Alexa](/software/168725/alexa-marketing-stack) # Alexa Canonical: https://www.capterra.pt/software/168725/alexa-marketing-stack Page: 1 / 5\ Seguinte: [Next page](https://www.capterra.pt/software/168725/alexa-marketing-stack?page=2) > Ajuda sua empresa a obter melhores resultados de marketing por meio de pesquisa de palavras-chave, localização de oportunidades perdidas e promoção de conteúdo. > > Verdict: Rated **4.4/5** by 86 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Alexa? Profissionais de marketing, empresários e equipes de liderança ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.4/5** | 86 Avaliações | | Praticidade | 4.4/5 | Based on overall reviews | | Suporte ao cliente | 4.1/5 | Based on overall reviews | | Relação qualidade/preço | 4.1/5 | Based on overall reviews | | Recursos | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Alexa - **Location**: San Francisco, EUA - **Founded**: 1996 ## Commercial Context - **Preço inicial**: 99,00 US$ - **Modelo de preços**: (Teste Grátis) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, chinês, dinamarquês, espanhol, finlandês, francês, hebraico, inglês, neerlandês, português, russo, árabe - **Available Countries**: Alemanha, Austrália, Brasil, Canadá, China, Estados Unidos, Japão, México, Reino Unido, Índia ## Recursos - Análise da concorrência - Análise de tendências - Ferramentas de pesquisa de palavras chave - Gerenciamento de SEO - Gerenciamento de links - Gestão de auditorias - Painel - Rastreamento de engajamento - Rastreamento de palavras chave - Relatórios e estatística - Visualização de dados ## Opções de suporte - FAQs/Fórum - Bate-papo ## Category - [Ferramentas de SEO](https://www.capterra.pt/directory/30931/seo/software) ## Categorias relacionadas - [Ferramentas de SEO](https://www.capterra.pt/directory/30931/seo/software) - [Sistemas de Inteligência Competitiva](https://www.capterra.pt/directory/30539/competitive-intelligence/software) ## Alternativas 1. [Semrush](https://www.capterra.pt/software/151962/semrush) — 4.6/5 (2329 reviews) 2. [Similarweb](https://www.capterra.pt/software/148472/similarweb-pro) — 4.6/5 (261 reviews) 3. [Ahrefs](https://www.capterra.pt/software/176340/ahrefs) — 4.7/5 (585 reviews) 4. [Google Alerts](https://www.capterra.pt/software/202337/google-alerts) — 4.7/5 (315 reviews) 5. [Hermix](https://www.capterra.pt/software/1049095/hermix) — 4.7/5 (99 reviews) ## Avaliações ### "Great Software, Hefty Price for a Small Business" — 4.0/5 > **Erin** | *5 de dezembro de 2019* | Imobiliárias | Recommendation rating: 8.0/10 > > **Vantagens**: Great software for providing competitive analysis data and tracking web performance over time\! We use a few months out the year to provide competitive analysis and to look for areas of opportunity. > > **Desvantagens**: While I don't think the cost is unreasonable, I do find it prohibitive having year round. As a small business, many months are just too busy to make use of this software and maintaining the subscription year round just doesn't make any sense for us. > > I really like in-depth site audits for tracking progress and it's great for understanding the strength and weaknesses of your competitors. ----- ### "Convenient and Capable, but Not Without Flaws" — 4.0/5 > **Mahak** | *20 de junho de 2025* | Serviços e tecnologia da informação | Recommendation rating: 2.0/10 > > **Vantagens**: I liked most about Alexa is its ability to understand natural language and respond quickly and accurately. > > **Desvantagens**: I liked least about Alexa is that it sometimes misinterprets commands, especially in noisy environments or with accents. > > my experience with Alexa has been quite positive. It's a reliable and responsive virtual assistant that simplifies daily routines—from setting alarms and reminders to controlling smart home devices and playing music. The voice recognition is generally accurate, and the integration with third-party apps is very useful ----- ### "Needs more Improvements on Intelligence" — 2.0/5 > **Tayyab** | *18 de julho de 2020* | Serviços e tecnologia da informação | Recommendation rating: 2.0/10 > > **Vantagens**: Alexa Marketing Stack is great at looking up multiple quick stats and answer some styles of questions. The tool allows you to track the overall ranking as well as on-page checking of your business without wasting time on calculating and other tools. > > **Desvantagens**: Mostly Alexa is considered as a 3rd party to Google that can do limited things. It sometimes redirects you to somewhere else where you don't want to go and multiple misunderstandings appear. The tool give misleading data and stats of a specific domain while checking continuously and you can easily be lost your interest. > > The overall experience with Alexa is not that good but it helps me in checking the domain position overall. Alexa is an efficient on-page checker to track the position of the keywords. I personally and my team member often use Alexa for the sake of finding positions. ----- ### "need for speed with alexa." — 5.0/5 > **anil kumar** | *10 de setembro de 2022* | Serviços e tecnologia da informação | Recommendation rating: 10.0/10 > > **Vantagens**: Alexa is the fast lane product for comprehensive data and traffic statistics for your site. It id free to use, easy to use and can get your site to the higher traffic segments. > > **Desvantagens**: There are features missing in this tool available in other freemium or pro tools. > > Alexa has been indispensable in research on traffic and semantics of content downloads on several sites. ----- ### "Best Home Automation/Integration App" — 5.0/5 > **Sunil** | *8 de dezembro de 2022* | Varejistas | Recommendation rating: 9.0/10 > > **Vantagens**: I was surprised to know that Alexa is not just a talking speaker it can integrate with many IOT devices. It is a smart speaker that we can converse with and not just command to do things. We are used to having google at our finger tips to search for whatever we want. Now we have the ability to control things and get info at the tip of our tongue. > > **Desvantagens**: I really don't see any cons. If at all there are they must be limitations and not cons cons. Some improvements can be:1. The wake word 'Alexa' should be able to customized to any word.2. Sometimes the speaker wakes up after confusing to have heard the wake word when we are in a conversation. This can be annoying sometimes. > > I learnt a great deal of automation possibilities that can be achieved with Alexa. With the new flat around the corner I decided to make it a smart home. Today, I have a smart home powered by Alexa. It is so convenient to control lights, switches and other appliances by just speaking to Alexa or using the app though most of them are on auto-pilot mode (scheduled automation). Alexa has become a part of our liftstyle. ----- Page: 1 / 5\ Seguinte: [Next page](https://www.capterra.pt/software/168725/alexa-marketing-stack?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/168725/alexa-marketing-stack) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data