--- description: Tudo sobre MoEngage: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: MoEngage - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Automação de Marketing](/directory/6/marketing-automation/software) > [MoEngage](/software/164687/sherpa) # MoEngage Canonical: https://www.capterra.pt/software/164687/sherpa Page: 1 / 4\ Seguinte: [Next page](https://www.capterra.pt/software/164687/sherpa?page=2) > O MoEngage é uma plataforma inteligente de relacionamento com o cliente, criada para o primeiro mundo móvel. > > Verdict: Rated **4.3/5** by 58 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa MoEngage? Empresas de internet para consumidores, clientes empresariais e pequenas e médias empresas que procuram envolver os usuários de maneira proativa pelo canal certo, no momento certo. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.3/5** | 58 Avaliações | | Praticidade | 4.3/5 | Based on overall reviews | | Suporte ao cliente | 4.6/5 | Based on overall reviews | | Relação qualidade/preço | 4.4/5 | Based on overall reviews | | Recursos | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: MoEngage - **Location**: San Francisco, EUA - **Founded**: 2014 ## Commercial Context - **Modelo de preços**: (Free version available) (Teste Grátis) - **Target Audience**: 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Available Countries**: Alemanha, Arábia Saudita, Austrália, Bangladeche, Barém, Brasil, Catar, Chile, Colômbia, Egito, Emirados Árabes Unidos, Estados Unidos, Filipinas, Hong Kong, RAE da China, Indonésia, Irlanda, Israel, Japão, Koweit, Malásia and 11 more ## Recursos - A/B Testing - Alertas/notificações - Análise de dados de campanhas - Análise de dados visual - Análise do funil de vendas - Análise por coorte - App Notifications - Automação de marketing - CRM - Campanhas gota a gota - Comunicação multicanal - Gerenciamento de contatos - Gestão da comunicação - Gestão de campanhas - Gestão de experiência do cliente - Gestão de leads - Gestão de modelos - Gestão de rotatividade - Histórico do cliente - Indicadores de desempenho - Mapeamento da trajetória do cliente - Marketing de multicanal - Marketing por e-mail - Modelos personalizáveis - Monitoramento de campanha - Monitoramento do KPI - Multi-Channel Attribution - Notificações pela Internet - Notificações por push - Painel - Painel de atividades - Participação do cliente - Personalização - Páginas de início/formulários web - ROI Tracking - Rastreamento de comportamento - Rastreamento de conversão - Rastreamento de engajamento - Rastreamento de eventos no app - Rastreamento de retenções - Rastreamento de visitantes do site - Relatórios e análise de dados - SMS Marketing - SMS Notifications - Segmentação - Segmentação de clientes - Third-Party Integrations - Visualização de dados ## Integrations (12 total) - AB Tasty - Adjust - Amplitude - AppsFlyer - Branch - Gupshup - Infobip - Mixpanel - Segment - Talon.One - Tealium Customer Data Hub - mParticle ## Opções de suporte - Email/Help Desk - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) ## Categorias relacionadas - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) - [Software de Análises para Celular](https://www.capterra.pt/directory/30936/mobile-analytics/software) - [Software de Notificações Push](https://www.capterra.pt/directory/30969/push-notifications/software) - [Ferramentas de Engajamento com Cliente](https://www.capterra.pt/directory/30906/customer-engagement/software) - [Ferramentas de Análise de Marketing](https://www.capterra.pt/directory/31018/marketing-analytics/software) ## Alternativas 1. [WebEngage](https://www.capterra.pt/software/143401/webengage) — 4.5/5 (32 reviews) 2. [CleverTap](https://www.capterra.pt/software/155737/clevertap) — 4.4/5 (59 reviews) 3. [Marketo Engage](https://www.capterra.pt/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 4. [Salesforce Marketing Cloud](https://www.capterra.pt/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews) 5. [Campaign Monitor by Marigold](https://www.capterra.pt/software/76928/campaign-monitor) — 4.5/5 (505 reviews) ## Avaliações ### "Great platform for Integrated Marketing Communications management" — 5.0/5 > **Anirban** | *27 de dezembro de 2023* | Gestão da educação | Recommendation rating: 9.0/10 > > **Vantagens**: MoEngage offers the functionality of creating segments and user journeys based on event triggers that are directly mapped to the company database. This helps to identify the most realistic targetable segments and also their Reachability across various communication channels. Also, we can get live data from all the communication channels in a consolidated format within the MoEngage panel, which helps to measure campaign performance and goals achievement levels. > > **Desvantagens**: MoEngage does not allow setting event criteria having periods more than 180 days, and this becomes a problem when we create a segment where we intend to target very old inactive users. Moreover, some flows do not work perfectly with filters due to the absence of Live-segmentation. > > While MoEngage serves most of our problems very effectively, there are some points of improvement in terms of Live-Segment feature introduction for flows, more accurate Reachability figures and data storage beyond 180 days. ----- ### "CRM 360 - One Platform Complete CRM Solution" — 4.0/5 > **Prashant** | *23 de janeiro de 2020* | Internet | Recommendation rating: 9.0/10 > > **Vantagens**: Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation. One click non-personalized fallback template creation reduces the time to create the campaign. Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless. Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process. In a nutshell this tool handles every aspect of CRM and is a must have tool. > > **Desvantagens**: Limited Templates. Static Content Elements (can't customize). > > One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign. A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package. ----- ### "MoEngage a platform for Customer engagement and retention" — 3.0/5 > **Deepa** | *17 de setembro de 2022* | Serviços e tecnologia da informação | Recommendation rating: 7.0/10 > > **Vantagens**: In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily. > > **Desvantagens**: The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool. ----- ### "Best automation tool" — 5.0/5 > **Amanda** | *19 de junho de 2023* | Entretenimento | Recommendation rating: 9.0/10 > > **Vantagens**: With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time > > **Desvantagens**: When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone. ----- ### "Great product that has the best in class features and services" — 5.0/5 > **Ahsan** | *18 de fevereiro de 2020* | Mídia digital | Recommendation rating: 9.0/10 > > **Vantagens**: The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others. > > **Desvantagens**: There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster. > > Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service. ----- Page: 1 / 4\ Seguinte: [Next page](https://www.capterra.pt/software/164687/sherpa?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/164687/sherpa) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data