Selligent Marketing Cloud

Vantagens: It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent). Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good: - Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards.
- A/B tests can easily be set up.
- Setting up and targeting user segments is also quite straight forward.
- We set up & now use the SMS interface which also works without any issues. - We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.

Desvantagens: We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance. We also see some room for improvement in the field of customer support regarding speed/responsiveness and thoroughness.

Vantagens: Complete campaign and CRM data management with limited need to involve IT. Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface. Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases. Efficiency in campaign execution with templates and multiplicative work flows. Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts. Open Time Personalization with LiveContent allows for very cool functionality within email templates.

Desvantagens: Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.

Vantagens: - intuitive GUI that is easy to handle by marketing people
- powerful A/B/C/D ... testing
- great concept of Action List that trigger and control complicated scenarios
- flexible data model and powerful rest api for data integration
- SQL console for those whose who want to understand what happens under the bonnet
- email delivery speed on GRID infrastructure

Desvantagens: - not that friendly for MAC users. Requires a tiny exec component installed on PC to run Campaign environment.
- very detailed privilege tree, requires some time to master

Vantagens: It seems that nearly anything we dream up, this software can accomplish. Even if it's not out of the box, our Relationship Manager and the technical support staff are quick to research and implement any necessary steps in accomplishing the feat.

Desvantagens: Under the weight of our daily work and large file size, the user interface and some processes are prone to occasional lag. When this occurs, we are able to work with support to clean things up and restore to normal speed very quickly.

Vantagens: Selligent provides a strong platform for very efficient delivery of large volumes of marketing emails. Proactive deliverability support, an easy user interface and very competitive pricing solutions make it a key part of our marketing strategies.

Desvantagens: The only negative is that data integration can be sometimes time consuming, they are developing opportunities to improve the data integration solution.