---
description: Tudo sobre Improvado: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
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title: Improvado - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Ferramentas de Análise de Marketing](/directory/31018/marketing-analytics/software) > [Improvado](/software/163884/improvado)

# Improvado

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> Assuma o controle dos dados de marketing.&#10;&#10;Tenha todos os dados de marketing em um único lugar.&#10;&#10;Enfrentando desafios com os dados? Entre em contato. Existe uma solução.
> 
> Verdict: Rated **4.5/5** by 22 users. Top-rated for **Probabilidade de recomendação**.

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## Resumo

### Quem usa Improvado?

Marcas de consumo, agências e empresas de software

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.5/5** | 22 Avaliações |
| Praticidade | 4.4/5 | Based on overall reviews |
| Suporte ao cliente | 4.8/5 | Based on overall reviews |
| Relação qualidade/preço | 4.5/5 | Based on overall reviews |
| Recursos | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Improvado
- **Location**: San Francisco, EUA
- **Founded**: 2013

## Commercial Context

- **Target Audience**: 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Available Countries**: Alemanha, Austrália, Brasil, Bélgica, Canadá, China, Chéquia, Dinamarca, Emirados Árabes Unidos, Espanha, Estados Unidos, Finlândia, França, Islândia, Israel, Itália, Japão, Malásia, México, Noruega and 12 more

## Recursos

- Agregação e publicação de dados
- Análise de dados dos canais
- Análise de tendências
- Atribuição de múltitoque
- Atribuição entre canais
- Automação de marketing
- Banco de dados do cliente
- Captura e transferência de dados
- Corresponder e fundir
- Descoberta de dados
- Design de API
- Extração de dados da Internet
- Extração de documentos
- Extração de endereço de e-mail
- Extração de imagens
- Extração de preços
- Gerenciamento de fornecedores
- Gestão de campanhas
- Gestão de dados
- Gestão de despesas
- Gestão de leads
- Gestão de múltiplas contas
- Gestão de operações de SaaS
- Gestão de parceiros
- Gestão do ciclo de vida da API
- Gestão do fluxo de trabalho
- Governança de dados
- Governança de informações
- Marketing de multicanal
- Modelagem de atribuições
- Modelos personalizáveis
- Monitoramento de campanha
- Monitoramento de tempo na página
- Múltiplas campanhas
- Múltiplas fontes de dados
- Otimização de preços
- Painel
- Painel personalizável
- Previsão
- ROI Tracking
- Rastreamento de conversão
- Rastreamento de engajamento
- Relatórios e análise de dados
- Relatórios personalizáveis
- Scheduled/Automated Reports
- Segmentação por público
- Sincronização de dados
- Suporte de banco de dados
- Third-Party Integrations
- Visualização de dados

... and 76 more features

## Integrations (113 total)

- ActiveCampaign
- AdRoll
- Adobe Analytics
- Adobe Commerce
- Adobe Workfront
- Adthena
- Ahrefs
- Algolia
- Amazon DSP
- Amazon Redshift
- Amazon S3
- AppTweak
- AppsFlyer
- Authoritas
- Awin

... and 98 more integrations

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Ferramentas de Análise de Marketing](https://www.capterra.pt/directory/31018/marketing-analytics/software)

## Categorias relacionadas

- [Ferramentas de Análise de Marketing](https://www.capterra.pt/directory/31018/marketing-analytics/software)
- [Ferramentas ETL](https://www.capterra.pt/directory/31099/etl/software)
- [Software de Modelos de Atribuição](https://www.capterra.pt/directory/31081/marketing-attribution/software)
- [Ferramentas de BI](https://www.capterra.pt/directory/23/business-intelligence/software)
- [Ferramentas de Relatórios](https://www.capterra.pt/directory/30053/reporting/software)

## Alternativas

1. [Lebesgue](https://www.capterra.pt/software/1019489/lebesgue) — 4.9/5 (43 reviews)
2. [monday.com](https://www.capterra.pt/software/147657/monday-com) — 4.6/5 (5738 reviews)
3. [Salesforce Marketing Cloud](https://www.capterra.pt/software/7723/salesforce-marketing-cloud) — 4.2/5 (529 reviews)
4. [Wrike](https://www.capterra.pt/software/76113/wrike) — 4.4/5 (2936 reviews)
5. [Ortto](https://www.capterra.pt/software/131879/autopilot) — 4.6/5 (112 reviews)

## Avaliações

### "Easy To Pick Up" — 4.0/5

> **Stephen** | *7 de abril de 2020* | Publicidade e marketing | Recommendation rating: 9.0/10
> 
> **Vantagens**: The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data.
> 
> **Desvantagens**: When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point.&#10;One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.
> 
> Being able to pull various different platform datas into one solution without having to do too much heavy lifting.

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### "Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it." — 5.0/5

> **Terry** | *13 de março de 2018*
> 
> **Vantagens**: Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive.&#13;&#10;&#13;&#10;Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data.&#13;&#10;&#13;&#10;Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case.  We have never run into this with Improvado, and they are always getting better.
> 
> **Desvantagens**: Would love to get some data preparation and transformation functionality to take things to the next level.

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### "Tried to Get Info But Rep Did Not Call as Scheduled" — 1.0/5

> **Laurie** | *28 de novembro de 2019* | Saúde, bem-estar e condicionamento físico | Recommendation rating: 0.0/10
> 
> **Vantagens**: I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.
> 
> **Desvantagens**: The fact that a demo was scheduled at a set day and time and I was  not contacted at that time does not speak well for the support for this product. The  demo should be one of their most important calls.
> 
> Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

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### "Quality ETL Service With Outstanding Support" — 5.0/5

> **Tyler** | *4 de outubro de 2022* | Publicidade e marketing | Recommendation rating: 9.0/10
> 
> **Vantagens**: I like the ease of use, the list of connectors, and the customer support that the Improvado team gives. The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result
> 
> **Desvantagens**: The price tag is high, especially for smaller organizations, but the features that are included justify the price tag in my opinion
> 
> I would recommend Improvado to anyone looking to contract for an ETL service, they have truly been a great partner

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### "Great Time Saving Client Pleasing Partner" — 5.0/5

> **Scott** | *29 de março de 2019* | Publicidade e marketing | Recommendation rating: 10.0/10
> 
> **Vantagens**: The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.
> 
> **Desvantagens**: It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.
> 
> The entire team from start to finish has been great to work with and they address problems quickly and effectively.

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## Links

- [View on Capterra](https://www.capterra.pt/software/163884/improvado)

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