--- description: Tudo sobre Hotjar: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Hotjar - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Software de Mapa de Calor](/directory/30977/heatmap/software) > [Hotjar](/software/163516/hotjar) # Hotjar Canonical: https://www.capterra.pt/software/163516/hotjar Page: 1 / 23\ Seguinte: [Next page](https://www.capterra.pt/software/163516/hotjar?page=2) > O Hotjar fornece informações sobre a experiência do produto. Entenda rapidamente como os usuários se comportam no seu site, do que precisam e como se sentem. > > Verdict: Rated **4.6/5** by 539 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Hotjar? Startups, pequenas e médias empresas: profissionais de marketing digital, especialistas em CRO, designers da Internet, desenvolvedores da Internet, especialistas em UX ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.6/5** | 539 Avaliações | | Praticidade | 4.6/5 | Based on overall reviews | | Suporte ao cliente | 4.5/5 | Based on overall reviews | | Relação qualidade/preço | 4.4/5 | Based on overall reviews | | Recursos | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: ContentSquare - **Founded**: 2012 ## Commercial Context - **Preço inicial**: 39,00 US$ - **Modelo de preços**: (Free version available) (Teste Grátis) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000 - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, espanhol, francês, inglês, português do Brasil - **Available Countries**: Afeganistão, Alanda, Albânia, Alemanha, Andorra, Angola, Anguila, Antígua e Barbuda, Argentina, Argélia, Arménia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Baamas, Bangladeche, Barbados, Barém, Belize and 208 more ## Recursos - A/B Testing - Alertas/notificações - Análise de dados do site - Análise de dados visual - Análise de pesquisa de usuário - Análise de sentimentos - Análise de tendências - Análise de texto - Análise do funil de vendas - Análises de dados comportamentais - Biblioteca de perguntas - Coleta de dados de multicanal - Comunicação multicanal - Criação de protótipos - Estrutura de pesquisas CSAT - Estrutura de pesquisas NPS - Ferramentas de colaboração - Formulários personalizáveis - Gerenciamento de comentários - Gerenciamento de comentários negativos - Gestão da comunicação - Gestão de experiência do cliente - Gestão de pesquisas/enquetes - Gravação/transcrição de vídeo - Histórico do cliente - Indicadores de desempenho - Lógica de ramificação - Mapas térmicos - Modelos personalizáveis - Monitoramento de campanha - Monitoramento do KPI - Métricas quantitativas - Perguntas personalizáveis - Pesquisa e filtro - Questionários e feedback - Ramificação de perguntas - Rastreamento da interação entre usuários - Rastreamento de conversão - Rastreamento de engajamento - Real-Time Analytics - Real-Time Monitoring - Relatórios de tráfego da Internet - Relatórios e análise de dados - Relatórios e estatística - Segmentação de clientes - Seguimento/Análise de uso - Testes de usabilidade - Third-Party Integrations - Trajetórias dos usuários - Visualização de dados ... and 14 more features ## Integrations (72 total) - AB Tasty - Aha\! - Airtable - Amplitude - Appcues - Asana - Basecamp - BigCommerce - ClickFunnels - ClickUp - Contentsquare - Drip - Drupal - Firebase - Freshdesk ... and 57 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Bate-papo ## Category - [Software de Mapa de Calor](https://www.capterra.pt/directory/30977/heatmap/software) ## Categorias relacionadas - [Software de Mapa de Calor](https://www.capterra.pt/directory/30977/heatmap/software) - [Software Web Analytics](https://www.capterra.pt/directory/30073/web-analytics/software) - [Ferramentas de Pesquisa](https://www.capterra.pt/directory/30092/survey/software) - [Software de Satisfação do Cliente](https://www.capterra.pt/directory/30541/customer-satisfaction/software) - [Software de Experiência do Cliente](https://www.capterra.pt/directory/30671/customer-experience/software) ## Alternativas 1. [Lucky Orange](https://www.capterra.pt/software/150695/lucky-orange) — 4.7/5 (258 reviews) 2. [Tableau](https://www.capterra.pt/software/77260/tableau) — 4.6/5 (2347 reviews) 3. [Mouseflow](https://www.capterra.pt/software/163517/mouseflow) — 4.7/5 (122 reviews) 4. [Fullstory](https://www.capterra.pt/software/153721/fullstory) — 4.6/5 (67 reviews) 5. [Smartlook](https://www.capterra.pt/software/164713/smartlook) — 4.7/5 (136 reviews) ## Avaliações ### "Excelente ferramenta" — 5.0/5 > **Rômulo** | *15 de julho de 2024* | Serviços e tecnologia da informação | Recommendation rating: 10.0/10 > > **Vantagens**: O Hotjar me ajudou a entender o comportamento do meu cliente dentro do meu site de modo a efetuar melhorias para aumentar a conversão. > > **Desvantagens**: Não tenho o que reclamar. O hotjar me ajudou muito no que eu precisava. ----- ### "Good tool to include in your CRO toolbox" — 4.0/5 > **Theresa** | *28 de fevereiro de 2025* | Publicidade e marketing | Recommendation rating: 10.0/10 > > **Vantagens**: Hotjar helps to identify patterns in user behavior to uncover problems with UX and conversions. I use scrollmaps and heatmaps the most, and compare them by device since Hotjar will show the different maps on desktop, tablet, and mobile. Other features that I don't use as much but my clients and colleagues do are session recordings and polls. I rarely use session recordings as I find them time consuming, even after narrowing my choices with filters. And I use the polls sparingly when I have a specific question I need to dig into. A lot of clients don't want the intrusion to distract their site's users on a regular basis though. > > **Desvantagens**: I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic. Mega menus also appear to be a blindspot. > > I've used hotjar for many years, along with a few of their competitors. I like that this is one more data point for creating hypotheses for A/B tests. However, I don't make changes to the website based on the Hotjar findings alone since I don't totally trust the maps. I use judgment and combine these findings with data from other other tools as well as best practices and theory. ----- ### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features" — 4.0/5 > **Niccolo** | *2 de maio de 2025* | Automotivo | Recommendation rating: 8.0/10 > > **Vantagens**: Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long. > > **Desvantagens**: There's no real big cons in the product itself. However, we use the free version and it does the job in a fantastic way, but it's very limited: -The basic price above free is quite expensive. -You cannot see trends and data for free. just heatmaps and recordings -You're very limited to 35 recording/day on free plan Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle. > > We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc. recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. Also, free version is very limited, and first paid tier is already very expensive. ----- ### "Useful Heatmapping Tool" — 3.0/5 > **Annie** | *4 de junho de 2025* | Medicina alternativa | Recommendation rating: 5.0/10 > > **Vantagens**: It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use. > > **Desvantagens**: Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting. > > Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about. ----- ### "Qualitative and quantitive website data in one dashboard" — 4.0/5 > **Sean** | *22 de novembro de 2025* | Publicidade e marketing | Recommendation rating: 7.0/10 > > **Vantagens**: It was the first heat map tool I used, and I never switched. It has a lot of data and analytics options > > **Desvantagens**: The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data) ----- Page: 1 / 23\ Seguinte: [Next page](https://www.capterra.pt/software/163516/hotjar?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/163516/hotjar) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data