Quem usa Hotjar?

Startups, pequenas e médias empresas: profissionais de marketing digital, especialistas em CRO, designers da Internet, desenvolvedores da Internet, especialistas em UX

O que é Hotjar?

Ferramentas de feedback e análise criadas para melhorar a experiência do visitante do site. Fornece mapas de calor, pesquisas de opinião, pesquisas e muito mais.

Hotjar - Informação

Hotjar

https://www.hotjar.com

Fundada em 2014

Hotjar - Preços

Hotjar possui uma versão gratuita e oferece versão de teste grátis. Veja mais informações sobre preços do Hotjar abaixo.

Versão gratuita

Sim

Teste Grátis

Sim

Implantação

Nuvem, SaaS, web

Formação

Ao vivo online

Webinars

Documentos

Assistência

Online

Recursos do Hotjar

Ferramentas UX
Animação
Mapas térmicos
Para dispositivos móveis
Para sites
Pesquisa de usuário
Prototipagem
Registro de atividade da tela
Testes de usabilidade
Testes não moderados
Trajetórias dos usuários
Análise de dados do site
Análise de dados preditiva
Atribuição de canais
Controle do ROI
Indicadores das redes sociais
Indicadores de desempenho
Mapeamento da trajetória do cliente
Monitoramento de campanha
Painel
Testes A/B
Apto para áudio, imagens e vídeo
Biblioteca de perguntas
Coleta de respostas offline
Ferramentas de análises de dados
Lógica de ramificação
Marketing por e-mail
Pesquisa por celular
Pesquisa sobre experiência no site
Ramificação de perguntas
URLs de pesquisas personalizadas
Agendamento de manutenção
Alertas/notificações
Geração de relatórios de tempo de funcionamento
Indicadores de desempenho
Monitoramento de FTP
Monitoramento de servidor por e-mail
Monitoramento de transações
Monitoramento em tempo real
Registros de eventos
Testes de disponibilidade
Gestão de campanhas
Gestão de várias plantas
Monitoramento de tempo na página
Rastreamento da interação entre usuários
Rastreamento de conversão
Rastreamento de fontes de referência
Rastreamento de palavras chave
Rastreamento de pesquisa no site
Rastreamento de páginas consultadas
Seguimento de objetivos
Anotações
Análise de dados da mídia
Análise de dados de texto
Análise de pesquisa de usuário
Análise de sentimentos
Análise estatística
Análise qualitativa comparada
Análise quantitativo de conteúdo
Colaboração
Pesquisa de metodologia mista
Visualização de dados
Vários idiomas
Análise de dados
Análise de dados preditiva
Análise de sentimentos
Análise de texto
Coleta de dados de multicanal
Gerenciamento de comentários negativos
Gestão de pesquisas/enquetes
Gestão do conhecimento
Painel
Segmentação de clientes
Para vendas
Análise de dados de elementos
Análise de dados do site
Gráficos radiais
Mapas dinâmicos
Mapas incorporáveis
Mapeamento comportamental
Mapeamento territorial
Painel
Para ciência
Alertas de áreas problemáticas
Análise de concorrentes
Ferramentas de pesquisa de palavras chave
Gerenciamento de links
Gestão de conteúdo
Indicadores de desempenho
Análise de dados
Coleta de comentários
Comentários de 360 graus
Gestão de questionários
Monitoramento de reclamações
Relatório de chamadas
Análise de dados preditiva
Análises de dados comportamentais
Colaboração
Gestão de atividades
Importação/exportação de dados
Modelagem de atribuições
Modelos
Perfis de clientes
Questionários e feedback

Hotjar - Avaliações

Exibindo 5 de 317 avaliações

Geral
4.7/5
Praticidade
4.6/5
Atendimento ao cliente
4.5/5
Recursos
4.5/5
Relação qualidade/preço
4.5/5
Ratish K.
Digital Marketing Analyst
Publicidade e marketing, 51-200 funcionários
Usou o software para: Mais de dois anos
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    4/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 05/12/2018

"Hotjar Really Helped Us Leverage Our Business!"

Comentários: My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Vantagens: Have been using Hotjar for more than a couple of years and is the opinion on the tool
1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.
2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.
3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.
4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.
5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.
6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.
7. Multiple filter feature saves our time in analyzing the important pages and metrics.
8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.
9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Desvantagens: Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

  • Fonte da avaliação 
  • Avaliado em 05/12/2018
Brent J.
Head Of Product Management
Publicidade e marketing, 51-200 funcionários
Usou o software para: Mais de um ano
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    4/5
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 18/02/2020

"Awesome for user recordings and heat-maps "

Comentários: The tool is really helpful to better understand your user's experience.

Vantagens: The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings.

Desvantagens: It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

Resposta dos fornecedores

por Hotjar em 19/02/2020

Hey Brent

So happy to hear that you found instant value with Hotjar and that it helped you to understand the user's journey better. You are right - once you know the pain points, you can address them a lot easier!

With regards to pricing, perhaps it might be better for you to be on a plan that caters for more than 1 site? Do you want to email [email protected] or submit your query here> https://help.hotjar.com/hc/en-us/requests/new?ticket_form_id=360000665794&pricingagencies and we can see if we can help suggest a better option for you?

Hope this helps!
Thanks so much again for your kind review.

Bee @ Hotjar

  • Fonte da avaliação 
  • Avaliado em 18/02/2020
Ciprian P.
Founder
Serviços e tecnologia da informação, Profissional autônomo
Usou o software para: Mais de dois anos
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Fonte: GetApp
  • Avaliado em 04/01/2020

"An awesome user research and feedback tool"

Vantagens: An awesome user research and feedback tool with the most used features readily available. A clean look and a professional UX makes it my favourite tool. The free plan also has enough views/actions/events, allowing it for a good round of testing before going fully paid.

Desvantagens: I'd like more popup options, something similar to GetSiteControl.

Resposta dos fornecedores

por Hotjar em 14/01/2020

Hi Ciprian,

Thanks for taking the time to review Hotjar. It's great to hear that you're getting a lot of value out of it.

If you would like to give us more detail about what pop-up options you'd like to see, you can do so under 'Suggest a Feature' from within your Hotjar account and our product team will pick it up.

Also, if you reach out to me directly [[email protected]], I'd like to send you a little something as a thank you for taking the time to review us.

Mike

  • Fonte da avaliação 
  • Fonte: GetApp
  • Avaliado em 04/01/2020
Ioana G.
User Researcher
Ócio, viagens e turismo, 201-500 funcionários
Usou o software para: Mais de dois anos
  • Classificação geral
    3/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    3/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    8/10
  • Fonte da avaliação 
  • Avaliado em 14/08/2019

"Great little tool for starting your UX research"

Comentários: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Vantagens: Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Desvantagens: Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Resposta dos fornecedores

por Hotjar em 27/08/2019

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

  • Fonte da avaliação 
  • Avaliado em 14/08/2019
Shaun F.
Director of Online Advertising
Publicidade e marketing, 13-50 funcionários
Usou o software para: Mais de dois anos
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    Não avaliado
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 31/12/2019

"Screen recording & heat maps made easy"

Comentários: My overall experience has been fantastic. The recordings are top quality and there are plenty of additional features and functions for those who want more. As someone that works in a marketing agency I also appreciate the fact I can house a number of clients underneath one login. I would, and do, recommend Hotjar to anyone who needs screen recording software.

Vantagens: This software is SO easy to use. All you need to do is add their javascript code to your site and hit go. I love seeing the recordings of my users and I appreciate that Hotjar has an option where you can speed up the recordings so I can see more and they indicate every time there is a scroll or click.

Desvantagens: There isn't really anything that I don't like about. I do with that it would integrate with Google Analytics so I can view only recordings that completed a conversion objective. At the moment it's hard to see which recordings are more valuable.

Resposta dos fornecedores

por Hotjar em 02/01/2020

Hey Shaun! Thanks so much! We're doing everything we can to make Hotjar as easy as possible. If you reach out to me [[email protected]], I'll send you a little something as a token of our appreciation. Louis

  • Fonte da avaliação 
  • Avaliado em 31/12/2019