--- description: Tudo sobre Hotjar: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Hotjar - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Software de Mapa de Calor](/directory/30977/heatmap/software) > [Hotjar](/software/163516/hotjar) # Hotjar Canonical: https://www.capterra.pt/software/163516/hotjar Page: 1 / 23\ Seguinte: [Next page](https://www.capterra.pt/software/163516/hotjar?page=2) > O Hotjar fornece informações sobre a experiência do produto. Entenda rapidamente como os usuários se comportam no seu site, do que precisam e como se sentem. > > Verdict: Rated **4.6/5** by 542 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Hotjar? Startups, pequenas e médias empresas: profissionais de marketing digital, especialistas em CRO, designers da Internet, desenvolvedores da Internet, especialistas em UX ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.6/5** | 542 Avaliações | | Praticidade | 4.6/5 | Based on overall reviews | | Suporte ao cliente | 4.5/5 | Based on overall reviews | | Relação qualidade/preço | 4.4/5 | Based on overall reviews | | Recursos | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: ContentSquare - **Founded**: 2012 ## Commercial Context - **Preço inicial**: 39,00 US$ - **Modelo de preços**: (Free version available) (Teste Grátis) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, espanhol, francês, inglês, português do Brasil - **Available Countries**: Afeganistão, Alanda, Albânia, Alemanha, Andorra, Angola, Anguila, Antígua e Barbuda, Argentina, Argélia, Arménia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Baamas, Bangladeche, Barbados, Barém, Belize and 208 more ## Recursos - A/B Testing - Acompanhamento de atividades - Alertas/notificações - Anotações - Análise de dados do site - Análise de dados visual - Análise de pesquisa de usuário - Análise de sentimentos - Análise de tendências - Análise de texto - Análise do funil de vendas - Análises de dados comportamentais - Coleta de dados de multicanal - Comunicação multicanal - Criação de protótipos - Estrutura de pesquisas CSAT - Estrutura de pesquisas NPS - Ferramentas de colaboração - Formulários personalizáveis - Gerenciamento de comentários - Gerenciamento de comentários negativos - Gestão da comunicação - Gestão de experiência do cliente - Gestão de pesquisas/enquetes - Gravação/transcrição de vídeo - Histórico do cliente - Indicadores de desempenho - Mapas térmicos - Mapeamento da trajetória do cliente - Modelos personalizáveis - Monitoramento de campanha - Monitoramento do KPI - Métricas quantitativas - Perguntas personalizáveis - Pesquisa e filtro - Questionários e feedback - Ramificação de perguntas - Rastreamento da interação entre usuários - Rastreamento de conversão - Rastreamento de engajamento - Real-Time Analytics - Real-Time Monitoring - Relatórios de tráfego da Internet - Relatórios e análise de dados - Relatórios e estatística - Scroll Maps - Segmentação de clientes - Seguimento/Análise de uso - Testes de usabilidade - Visualização de dados ... and 14 more features ## Integrations (72 total) - AB Tasty - Aha\! - Airtable - Amplitude - Appcues - Asana - Basecamp - BigCommerce - ClickFunnels - ClickUp - Contentsquare - Drip - Drupal - Firebase - Freshdesk ... and 57 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Bate-papo ## Category - [Software de Mapa de Calor](https://www.capterra.pt/directory/30977/heatmap/software) ## Categorias relacionadas - [Software de Mapa de Calor](https://www.capterra.pt/directory/30977/heatmap/software) - [Software Web Analytics](https://www.capterra.pt/directory/30073/web-analytics/software) - [Ferramentas de Pesquisa](https://www.capterra.pt/directory/30092/survey/software) - [Software de Satisfação do Cliente](https://www.capterra.pt/directory/30541/customer-satisfaction/software) - [Software de Experiência do Cliente](https://www.capterra.pt/directory/30671/customer-experience/software) ## Alternativas 1. [Lucky Orange](https://www.capterra.pt/software/150695/lucky-orange) — 4.7/5 (262 reviews) 2. [Tableau](https://www.capterra.pt/software/77260/tableau) — 4.6/5 (2353 reviews) 3. [Mouseflow](https://www.capterra.pt/software/163517/mouseflow) — 4.7/5 (122 reviews) 4. [Fullstory](https://www.capterra.pt/software/153721/fullstory) — 4.6/5 (67 reviews) 5. [Smartlook](https://www.capterra.pt/software/164713/smartlook) — 4.7/5 (136 reviews) ## Avaliações ### "Excelente ferramenta" — 5.0/5 > **Rômulo** | *15 de julho de 2024* | Serviços e tecnologia da informação | Recommendation rating: 10.0/10 > > **Vantagens**: O Hotjar me ajudou a entender o comportamento do meu cliente dentro do meu site de modo a efetuar melhorias para aumentar a conversão. > > **Desvantagens**: Não tenho o que reclamar. O hotjar me ajudou muito no que eu precisava. ----- ### "Hotjar worked great for us until the pricing model changed" — 4.0/5 > **Sarah** | *15 de maio de 2026* | Gestão da educação | Recommendation rating: 7.0/10 > > **Vantagens**: We used hotjar for several years for our web performance tracking, on-page quick NPS surveys, and to measure user engagement on pages. It's a lighweight web experience tools that complies easy to understand scroll maps and click maps. The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in our ecommerce site. > > **Desvantagens**: The cost is way too high to scale up for an enterprise company. We were grandfathered in to a lower price point that eventually expired, so we moved away to a more scalable solution (VWO insights). Otherwise we probably would have stuck with Hotjar as it fulfilled all of our needs. > > Hotjar was easy to set up on our domains and to get running right away. Key features were heatmaps and clickmaps. We also utilized the recording feature which helped us uncover at least one bug in the checkout process. They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues. We were disappointed when their pricing model changed to require more investment to cover the same number of domains. ----- ### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features" — 4.0/5 > **Niccolo** | *2 de maio de 2025* | Automotivo | Recommendation rating: 8.0/10 > > **Vantagens**: Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long. > > **Desvantagens**: There's no real big cons in the product itself. However, we use the free version and it does the job in a fantastic way, but it's very limited: -The basic price above free is quite expensive. -You cannot see trends and data for free. just heatmaps and recordings -You're very limited to 35 recording/day on free plan Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle. > > We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc. recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. Also, free version is very limited, and first paid tier is already very expensive. ----- ### "Useful Heatmapping Tool" — 3.0/5 > **Annie** | *4 de junho de 2025* | Medicina alternativa | Recommendation rating: 5.0/10 > > **Vantagens**: It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use. > > **Desvantagens**: Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting. > > Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about. ----- ### "Powerful Behavior Analytics Tool for Websites" — 4.0/5 > **Radek** | *20 de maio de 2026* | Entretenimento | Recommendation rating: 10.0/10 > > **Vantagens**: Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings. Survey Creation is easy, and it gives great insight into Conversion Funnels and user behavior. > > **Desvantagens**: Hotjar has a Learning Curve for beginners and can feel complex at first. Pricing is not ideal for small teams, affecting Value for Money at higher usage levels. > > Overall, Hotjar provides excellent Security and powerful Monitoring features. It is great for Data Analysis and understanding Conversion Funnels, despite some initial Learning Curve. ----- Page: 1 / 23\ Seguinte: [Next page](https://www.capterra.pt/software/163516/hotjar?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/163516/hotjar) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data