---
description: Tudo sobre Criteo: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
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title: Criteo - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Software de Retargeting](/directory/31456/retargeting/software) > [Criteo](/software/162594/criteo)

# Criteo

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> Maximize as vendas. Veja uma média de 13X ROAS.
> 
> Verdict: Rated **3.9/5** by 22 users. Top-rated for **Probabilidade de recomendação**.

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## Resumo

### Quem usa Criteo?

Pequenas, médias e grandes empresas. CMO, líder de exibição, diretor comercial, programático, gestão de exibições pagas, gerentes de marketing móvel, gerentes de aquisição.

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **3.9/5** | 22 Avaliações |
| Praticidade | 3.5/5 | Based on overall reviews |
| Suporte ao cliente | 3.6/5 | Based on overall reviews |
| Relação qualidade/preço | 3.8/5 | Based on overall reviews |
| Recursos | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Criteo
- **Location**: Paris, França
- **Founded**: 2005

## Commercial Context

- **Preço inicial**: 1,00 US$
- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web
- **Idiomas**: alemão, coreano, espanhol, francês, inglês, irlandês, italiano, japonês, português do Brasil
- **Available Countries**: Alemanha, Austrália, Brasil, Canadá, China, Estados Unidos, França, Japão, México, Reino Unido, Índia

## Recursos

- Análise de dados de campanhas
- Anúncios com utilização de retargeting
- Atribuição entre canais
- Conteúdo dinâmico
- Descoberta de dados
- Gestão de campanhas
- Gestão de estoque de anúncios
- Marketing de multicanal
- Múltiplas campanhas
- Personalização
- Rastreamento de conversão
- Recomendações
- Segmentação de clientes
- Segmentação por comportamentos
- Segmentação por público

## Integrations (16 total)

- Adobe Audience Manager
- Adobe Commerce
- Amperity
- Bluecore
- Blueshift
- Emarsys
- Epsilon
- Eulerian
- Klaviyo
- LiveRamp
- Mediarithmics
- PrestaShop
- Raptor
- Shopify
- Tealium Customer Data Hub

... and 1 more integrations

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Suporte por telefone
- Bate-papo

## Category

- [Software de Retargeting](https://www.capterra.pt/directory/31456/retargeting/software)

## Categorias relacionadas

- [Software de Retargeting](https://www.capterra.pt/directory/31456/retargeting/software)
- [Software de Gestão de Campanhas](https://www.capterra.pt/directory/30012/campaign-management/software)
- [Software de Marketing de Redes Sociais](https://www.capterra.pt/directory/30781/social-media-marketing/software)
- [Software de Publicidade de Display](https://www.capterra.pt/directory/32335/display-advertising/software)
- [Software para Agência de Publicidade](https://www.capterra.pt/directory/30736/advertising-agency/software)

## Alternativas

1. [Zeetaminds](https://www.capterra.pt/software/155060/zeetaminds) — 4.9/5 (174 reviews)
2. [Taboola](https://www.capterra.pt/software/156009/taboola) — 4.4/5 (67 reviews)
3. [Teamwork.com](https://www.capterra.pt/software/120390/teamwork-projects) — 4.5/5 (925 reviews)
4. [Adalysis](https://www.capterra.pt/software/173311/adalysis) — 4.6/5 (113 reviews)
5. [Similarweb](https://www.capterra.pt/software/148472/similarweb-pro) — 4.6/5 (251 reviews)

## Avaliações

### "Powerful Retargeting, with a Few Downfalls" — 4.0/5

> **Cameron** | *4 de junho de 2019* | Bens de consumo | Recommendation rating: 8.0/10
> 
> **Vantagens**: The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.
> 
> **Desvantagens**: Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.
> 
> Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

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### "A great complement to Google and social media retargeting" — 4.0/5

> **Artur** | *17 de julho de 2021* | Varejistas | Recommendation rating: 9.0/10
> 
> **Vantagens**: Easy budget management and a transparent way to define the target result. Very high efficiency. Great support.
> 
> **Desvantagens**: The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself).
> 
> An easy-to-manage, effective tool for retargeting on the basis of RTB.

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### "Good results but difficult to use" — 3.0/5

> **Josh** | *10 de abril de 2025* | Varejistas | Recommendation rating: 6.0/10
> 
> **Vantagens**: Criteo produces nice looking dynamic interactive remarketing ads that produce a good return on ad spend.
> 
> **Desvantagens**: Difficult interface to create ads and limited controls over where/how the ads serve as well as what they look like.
> 
> The results are good which is the mean thing, but so difficult to use.

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### "Convert Traffic to Customers Using Criteo" — 5.0/5

> **Chitta Ranjan** | *18 de dezembro de 2018* | Saúde, bem-estar e condicionamento físico | Recommendation rating: 8.0/10
> 
> **Vantagens**: One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.
> 
> **Desvantagens**: For an E-commerce website, it's not that easy to implement the Criteo script.
> 
> I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

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### "Great targeting and retargeting tool" — 4.0/5

> **Nikita** | *22 de novembro de 2023* | Maquinário | Recommendation rating: 7.0/10
> 
> **Vantagens**: How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences.
> 
> **Desvantagens**: Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks.

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## Links

- [View on Capterra](https://www.capterra.pt/software/162594/criteo)

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