Mixpanel

"Very easy to navigate and pull your data"

Vantagens: Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

Desvantagens: I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.

"Powerful, comprehensive tool to track and analyze user actions and behavior patterns"

Comentários: It's a powerful analytics and marketing tool that helps you track and understand user behavior (who are your power users? which sources did you acquire them from? what's your churn rate? etc.) and make important business decisions about what you should do more of, what's working and what isn't.

Vantagens: Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Desvantagens: Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it. Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

"Monitor the behavior of your users with Mixpanel"

Comentários: Our marketing team uses Mixpanel to understand how users interact with our website. We are able to get real time data from our marketing campaigns to get useful information about our customers' behavior. With this information we can determine how to improve the user experience on our website and the features of our services. Mixpanel will help you know how much time users spend on your website, what features they see most and when they use them. You will get analysis with all the information you need to give an excellent web experience to your future customers.

Vantagens: It has excellent tools for tracking users. I can easily check which channels, places and when users interact from our website. The queries help me a lot, because they show all the information needed to know which information they are most interested in.

Desvantagens: I have had some problems with technical support, I had a query about some authentication issues and it took more than a day to get a response

"One of the best web analytics tools"

Comentários: - Web analytics
- Mobile Analytics
- Marketing Attribution

Vantagens: The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Desvantagens: The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

"Basic analytics software for simple companies"

Comentários: Overall this product was easy to integrate and use, but ultimately did not provide the level of detail needed to run a successful data-driven business.

Vantagens: This product provides easy-to-integrate code and some very basic metrics for your digital products. It is easy to use for beginners in data & analytics.

Desvantagens: There are many better visualizations and analytics metrics that could exist, but do not for the sake of simplicity. If you want to be more advanced in your ability to measure your data, look at other analytics platforms.