Terminus

Comentários: We're getting engagement from and warming up accounts in our ABM pipeline before outreach to contacts within those accounts. Driving more brand awareness too, that's been huge for us!

Vantagens: Simple to use and easy to get up and running
Product features are getting better and better (site id, LinkedIn integration, etc.)
Customer Service is awesome and really responsive
You can turn off a specific account from getting ads served to them. Really powerful when trying to allocate a specific spend to an account.
How targeted you can set up campaigns and tactics is powerful in ABM
Value brought to our business is amazing! We're getting huge companies engaging with our ads, which helps Marketing get buy-in from leadership on ABM and display ads as a piece of our ABM playbook.

Desvantagens: Reporting is minimal and I feel as if it's an afterthought for the product
The Interface is too simplified and hard to interpret the graphs on the dashboard without hovering
Data getting imported into your dashboard is inconsistently delivered. Sometimes it's 24 hours, other times I wait three days before the data comes in or I find myself contacting my CSM to ask why it's not importing.
Limited to 12 or 15 (can't remember) tactics in your account. Wish default was double that.
Limited to 500 accounts in one tactic although it's probably better not to have more then you run into the tactic limitation.
Ad Library needs some work and could be organized better for the user to easily pull or reuse ad creatives. Ad tags should be a feature to help organize, report on and reuse previous ad creatives.

Vantagens: Simple to Use
Easy to Manage
Product Continues to Improve
Great Service Team

Desvantagens: No Rich Media Capabilities
Low Match Rates on Smaller Companies

Comentários: Great. Easy to create new tactics and upload creative

Vantagens: The metrics dashboard to easily show management how the ads are influencing our key accounts and our bi weekly calls with our amazing account manager

Desvantagens: No website personalization functionality for our target accounts visiting our website

Comentários: Terminus has been a good partner, both the software and team, in our quest to expand awareness and sales.

Vantagens: Terminus quickly helps us gain more awareness with a targeted group of prospects that we select, no complicated processes and no wasting money on showing banners to the wrong people. We did A/B test and were able to justify the costs and see good results for our team.

Desvantagens: It took us a little bit of time to fully onboard, integrate and understand how we could maximize our value.

Vantagens: The software is fundamentally easy to use. The Salesforce Sync works and is easy to set-up. The CSM support is great, and the pricepoint is accessible.

Desvantagens: We didn't receive strong engagement from the clickthroughs on our ads. It was difficult to get leads to convert, and at times we questioned how effective this tool is at matching an audience correctly.