--- description: Tudo sobre Brandwatch: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Influenciadores](/directory/31337/influencer-marketing/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.pt/software/157048/brandwatch Page: 1 / 11\ Seguinte: [Next page](https://www.capterra.pt/software/157048/brandwatch?page=2) > A Brandwatch oferece uma plataforma digital de inteligência de consumo que permite que as empresas entendam as percepções dos consumidores por meio da escuta social. > > Verdict: Rated **4.2/5** by 255 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Brandwatch? Grandes empresas ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.2/5** | 255 Avaliações | | Praticidade | 4.1/5 | Based on overall reviews | | Suporte ao cliente | 4.4/5 | Based on overall reviews | | Relação qualidade/preço | 3.8/5 | Based on overall reviews | | Recursos | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Cision - **Founded**: 1867 ## Commercial Context - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop) - **Idiomas**: alemão, checo, chinês, chinês tradicional, dinamarquês, espanhol, finlandês, francês, indonésio, inglês, italiano, japonês, neerlandês, norueguês, polaco, português, russo, sueco, turco, árabe - **Available Countries**: Alemanha, Arábia Saudita, Austrália, Bélgica, Canadá, Catar, China, Dinamarca, Emirados Árabes Unidos, Espanha, Estados Unidos, Filipinas, Finlândia, França, Irlanda, Israel, Itália, Japão, Koweit, Luxemburgo and 13 more ## Recursos - API - Análise da concorrência - Análise de dados - Análise de dados de campanhas - Análise de sentimentos - Análise de tendências - Análise de texto - Análise do público - Aprendizado de máquina - CRM - Coleta de dados de multicanal - Controle do processo de aprovação - Descoberta de influencers - Diretrizes de marca - Extração de dados - Ferramentas de colaboração - Filtragem por palavras chave - Gerenciamento de comentários negativos - Gestão da reputação - Gestão de ativos digitais - Gestão de campanhas - Gestão de conteúdo - Gestão de experiência do cliente - Gestão de múltiplas contas - Gestão de relacionamento com influencers - Gestão de respostas - Gestão do fluxo de trabalho - Hashtag Tracking - Indicadores de desempenho - Monitoramento da concorrência - Monitoramento das redes sociais - Múltiplas campanhas - Painel - Painel de atividades - Participação do cliente - Pesquisa/filtro por facetas - ROI Tracking - Rastreamento de conversão - Rastreamento de engajamento - Rastreamento de influencers - Rastreamento de marca - Rastreamento de palavras chave - Real-Time Notifications - Relatórios e análise de dados - Relatórios e estatística - Relatórios personalizáveis - Review Sharing - Segmentação de clientes - Segmentação por público - Visualização de dados ... and 6 more features ## Integrations (19 total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... and 4 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [Ferramentas de Influenciadores](https://www.capterra.pt/directory/31337/influencer-marketing/software) ## Categorias relacionadas - [Software de Gestão de Reputação](https://www.capterra.pt/directory/30750/reputation-management/software) - [Ferramentas de Monitoramento de Redes Sociais](https://www.capterra.pt/directory/31028/social-media-monitoring/software) - [Reconhecimento de imagens](https://www.capterra.pt/directory/31600/image-recognition/software) - [Ferramentas de Análise de Redes Sociais](https://www.capterra.pt/directory/31655/social-media-analytics-tools/software) - [Software de Marketing de Redes Sociais](https://www.capterra.pt/directory/30781/social-media-marketing/software) ## Alternativas 1. [YouScan](https://www.capterra.pt/software/173036/youscan) — 4.9/5 (114 reviews) 2. [Sprout Social](https://www.capterra.pt/software/121447/sprout-social) — 4.4/5 (606 reviews) 3. [Sprinklr](https://www.capterra.pt/software/131274/sprinklr-platform) — 4.3/5 (91 reviews) 4. [facelift](https://www.capterra.pt/software/150410/facelift) — 4.4/5 (131 reviews) 5. [Brand24](https://www.capterra.pt/software/149054/brand24) — 4.7/5 (254 reviews) ## Avaliações ### "Reliable Social Listening Tool for Actionable Insights" — 5.0/5 > **Vishakha** | *28 de abril de 2026* | Publicidade e marketing | Recommendation rating: 9.0/10 > > **Vantagens**: What I liked most about Brandwatch was how much time it saved me when tracking conversations online. It pulls data from different platforms into one place, so I didn’t have to jump between multiple tools. I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors. > > **Desvantagens**: What I liked least was that it can feel overwhelming at first, especially if you’re new to social listening tools. There’s a learning curve when it comes to setting up queries and getting the most accurate results. Some reports also need manual adjustments > > My overall experience with Brandwatch has been positive. It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier. It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the beginning, it becomes a very valuable tool once you start using it regularly. ----- ### "Where data turns into real decisions" — 5.0/5 > **Daniel** | *4 de maio de 2026* | Publicidade e marketing | Recommendation rating: 10.0/10 > > **Vantagens**: It’s a pretty solid tool, especially when it comes to analysis and the volume of data it can handle. The dashboards are really helpful, and support is usually responsive. It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals. There are still some usability hiccups and cases where manual adjustments are needed. Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different clients. > > **Desvantagens**: Some usability friction in more complex analyses, reliance on manual tweaks at times, and limited coverage in certain data sources. > > My experience has been really positive. It’s a tool we use daily across different clients, and it helps turn data into insights quickly. Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day operations. The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing. ----- ### "Thanks for all the hardwork Brandwatch\!" — 3.0/5 > **Poppy** | *13 de maio de 2026* | Varejistas | Recommendation rating: 6.0/10 > > **Vantagens**: Brandwatch excels in the publishing and benchmarking modules, which are both streamlined and user-friendly. The high level of support from our account manager and the customer service team ensures that any inquiries are resolved efficiently or have an answer. > > **Desvantagens**: We found that Brandwatch's product roadmap often lagged behind its competitors. Additionally, we experienced frequent data inaccuracies from restrictive API limitations. From a usability standpoint, the listening module was unintuitive and lacked the detail we required. > > The team were super lovely, it was sad to say goodbye after working with them for so long. Overall experience was good, however missed a few opportunities for us\! ----- ### "Detailed, Quick, and Reliable Platform\!" — 4.0/5 > **George** | *28 de abril de 2026* | Publicidade e marketing | Recommendation rating: 8.0/10 > > **Vantagens**: The UI\! It's such a simple platform to use, allowing you to breakdown data so much with a few clicks. There is also so much customisation you can do to any query through the dashboards, tags, custom data, or any of the other features. > > **Desvantagens**: Its platform coverage - wider access to Instagram out side of just public posts, or individual pages would go a long way as the social conversation shifts away from X with recent changes to the platform. Also, any inclusion of TikTok would make this platform leaps and bounds better than any competition. > > Great, I've used for almost 3 years now. It's never gone down, very little issues and good support team who are very quick to look into any concerns of questions we have. The largest issue we have with brandwatch is the lack of TikTok integration. However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns with the platform. ----- ### "The most comprehensive data with a bewildering sentiment problem" — 4.0/5 > **Kristen** | *29 de abril de 2026* | Pesquisa de mercado | Recommendation rating: 6.0/10 > > **Vantagens**: The variety of graphs I can build, it's flexibility and ability to customize, its comprehensive data. > > **Desvantagens**: Sentiment analysis remains an issue - they tell me they're working on it but I haven't seen anything yet that suggests they've found a solution - which is actually bizarre, because it seems like integrating an LLM should be an easy way to solve it, and Iris is already part of the tool. > > Relieved to have expansive data that won't let someone find posts using a social listening tool that we can't also surface. Annoyance with the labour involved in grooming the sentiment. Positive overall, but tough for a team not trained in both analyzing sentiment themselves and solid tool use to revise sentiment assessment. ----- Page: 1 / 11\ Seguinte: [Next page](https://www.capterra.pt/software/157048/brandwatch?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/157048/brandwatch) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data