--- description: Tudo sobre AppsFlyer: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: AppsFlyer - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Software de Análises para Celular](/directory/30936/mobile-analytics/software) > [AppsFlyer](/software/156811/appsflyer) # AppsFlyer Canonical: https://www.capterra.pt/software/156811/appsflyer Page: 1 / 7\ Seguinte: [Next page](https://www.capterra.pt/software/156811/appsflyer?page=2) > Os principais marketers do mundo confiam na AppsFlyer para ampliar seus negócios mobile com soluções de mensuração e engajamento da sua base de usuários. > > Verdict: Rated **4.5/5** by 138 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa AppsFlyer? Proprietários de apps, gerentes de UA, gerentes de campanha, profissionais de marketing mobile, gerentes de BI e desenvolvedores de todas as verticais e regiões do ecossistema digital ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.5/5** | 138 Avaliações | | Praticidade | 4.5/5 | Based on overall reviews | | Suporte ao cliente | 4.3/5 | Based on overall reviews | | Relação qualidade/preço | 4.3/5 | Based on overall reviews | | Recursos | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: AppsFlyer - **Location**: San Francisco, EUA - **Founded**: 2011 ## Commercial Context - **Preço inicial**: 0,00 US$ - **Modelo de preços**: (Free version available) (Teste Grátis) - **Target Audience**: 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: chinês tradicional, coreano, espanhol, francês, inglês, japonês, português, russo - **Available Countries**: Alemanha, Argentina, Austrália, Brasil, Bélgica, Canadá, Chile, China, Chéquia, Colômbia, Coreia do Sul, Dinamarca, Emirados Árabes Unidos, Eslovénia, Espanha, Estados Unidos, Filipinas, Finlândia, França, Gibraltar and 21 more ## Recursos - A/B Testing - Alertas da conta - Análise de dados de campanhas - Análise de dados do site - Análise por coorte - Atribuição de múltitoque - Atribuição entre canais - Bloqueio de IP - Coleta de dados de multicanal - Indicadores de desempenho - Mapeamento da trajetória do cliente - Modelagem de atribuições - Monitoramento de atividades - Monitoramento de campanha - Multi-Channel Attribution - Painel - Personalização - Pesquisa e filtro - ROI Tracking - Rastreamento de conversão - Rastreamento de eventos no app - Rastreamento de retenções - Relatórios e análise de dados - Segmentação por público ## Integrations (9 total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Software de Análises para Celular](https://www.capterra.pt/directory/30936/mobile-analytics/software) ## Categorias relacionadas - [Software de Análises para Celular](https://www.capterra.pt/directory/30936/mobile-analytics/software) - [Software de Proteção Contra Cliques Fraudulentos](https://www.capterra.pt/directory/31327/click-fraud/software) - [Ferramentas de Análise de Marketing](https://www.capterra.pt/directory/31018/marketing-analytics/software) - [Software de Modelos de Atribuição](https://www.capterra.pt/directory/31081/marketing-attribution/software) - [Software de Mobile Marketing](https://www.capterra.pt/directory/31308/mobile-marketing/software) ## Alternativas 1. [Jira](https://www.capterra.pt/software/19319/jira) — 4.4/5 (15350 reviews) 2. [CTM](https://www.capterra.pt/software/152004/call-tracking-software) — 4.7/5 (158 reviews) 3. [Dreamdata](https://www.capterra.pt/software/197705/dreamdata-io) — 4.8/5 (55 reviews) 4. [Adobe Analytics](https://www.capterra.pt/software/169942/adobe-analytics) — 4.5/5 (237 reviews) 5. [Looker](https://www.capterra.pt/software/169053/looker) — 4.5/5 (282 reviews) ## Avaliações ### "Appsflyer - our GPS on the UA rocky road :)" — 5.0/5 > **Milorad** | *6 de agosto de 2024* | Editoras | Recommendation rating: 10.0/10 > > **Vantagens**: It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential. > > **Desvantagens**: You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API. > > I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since. An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded. ----- ### "My AF Experience" — 4.0/5 > **Rehmath** | *6 de agosto de 2024* | Publicidade e marketing | Recommendation rating: 9.0/10 > > **Vantagens**: Data Visualization is the best on AppsFlyer > > **Desvantagens**: Raw data exports are only available for 90 days > > AppsFlyer excels in measurement and supports all app marketing activities. As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface. Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets. ----- ### "comfort platform" — 3.0/5 > **Angélica** | *5 de agosto de 2024* | Serviços financeiros | Recommendation rating: 7.0/10 > > **Vantagens**: i like the platform beacause for me is very easy follow the events. > > **Desvantagens**: sometines the package of conversions is very limit and expensive > > is very easy. to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app ----- ### "Very trustworthy" — 5.0/5 > **Alex** | *5 de janeiro de 2026* | Jogos de computador | Recommendation rating: 10.0/10 > > **Vantagens**: It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to make real time marketing decisions. > > **Desvantagens**: AppsFlyer is a great tool, but it is a bit more expensive than some of the competitors. But it is consider the gold standard. > > I have used AppsFlyer for 8 years, it is a great product that has all the features required and I trust AppsFlyer's numbers. It is our source of truth for marketing mobile games. ----- ### "Volkan Yurtoz - Appsflyer Review" — 4.0/5 > **Avaliador Verificado** | *5 de agosto de 2024* | Serviços e tecnologia da informação | Recommendation rating: 8.0/10 > > **Vantagens**: I like most about Appsflyer’s OneLink. It optimizes mobile marketing by directing users to the right content on any platform, enhancing user experience, easing integration and management and boosting campaign performance. I > > **Desvantagens**: Appsflyer’s complexity and lack of a dark theme make it less user-friendly, posing challenges in navigation and causing eye strain during extended use. > > I've been using Appsflyer for over 6 months and my initial impression is its complexity and difficulty of use. It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs. Compared to other MMP tools its additional features set it apart. However I believe the reporting section needs improvement. I can't always retrieve the data I want dynamically and simply. ----- Page: 1 / 7\ Seguinte: [Next page](https://www.capterra.pt/software/156811/appsflyer?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/156811/appsflyer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data