--- description: Tudo sobre Klaviyo: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Email Marketing](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.pt/software/156699/klaviyo Page: 1 / 22\ Seguinte: [Next page](https://www.capterra.pt/software/156699/klaviyo?page=2) > O Klaviyo é uma plataforma de marketing moderna, que permite às marcas de comércio eletrônico criar relações ilimitadas de alto valor através de e-mail e marketing social. > > Verdict: Rated **4.6/5** by 528 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Klaviyo? O Klaviyo atende principalmente a lojas de comércio eletrônico devido às integrações perfeitas com plataformas como Magento, Shopify e WooCommerce. O Klaviyo também se integra às empresas B2C e B2B usando sites personalizados. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.6/5** | 528 Avaliações | | Praticidade | 4.5/5 | Based on overall reviews | | Suporte ao cliente | 4.3/5 | Based on overall reviews | | Relação qualidade/preço | 4.3/5 | Based on overall reviews | | Recursos | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Klaviyo - **Location**: Boston, EUA - **Founded**: 2012 ## Commercial Context - **Preço inicial**: 20,00 US$ - **Modelo de preços**: (Free version available) (Teste Grátis) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, coreano, espanhol, francês, inglês, italiano, neerlandês, polaco, português, sueco - **Available Countries**: Afeganistão, Alemanha, Anguila, Antígua e Barbuda, Argentina, Arménia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Baamas, Bangladeche, Barbados, Barém, Belize, Bermudas, Bolívia, Brasil, Brunei, Butão and 98 more ## Recursos - Agendamento de campanhas - Alertas/notificações - Análise de comportamentos - Análise de dados de campanhas - Automação de marketing - Autoresponders - Ações ativadas por eventos - Banco de dados de contatos - CAN-SPAM Compliance - CRM - Caixas de entrada compartilhadas - Captura de leads - Controle de versões - Cupons móveis - Diretrizes de marca - Editor de WYSIWYG - Gerenciamento de contatos - Gerenciamento de e-mails - Gestão de assinantes - Gestão de ativos digitais - Gestão de campanhas - Gestão de canais - Gestão de conteúdo - Gestão de leads - Gestão de modelos - Gestão do fluxo de trabalho - Importação/exportação de dados - Marketing social - Mensagens de texto em massa - Mensagens em dois sentidos - Mensagens programadas - Mobile Optimization - Painel de atividades - Perfis de clientes - Personalização - Personalização de mensagens - Planejamento de campanhas - Páginas de início/formulários web - ROI Tracking - Rastreamento de conversão - Rastreamento de e-mails - Rastreamento de interações - Rastreamento de marca - Rastreamento de visitantes do site - Relatórios e análise de dados - Relatórios e estatística - Respostas automáticas - Segmentação - Segmentação de clientes - Third-Party Integrations ... and 8 more features ## Integrations (67 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Getsitecontrol - GoFundMe Pro - GoTab POS - Gorgias - Help Scout ... and 52 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Bate-papo ## Category - [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software) ## Categorias relacionadas - [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software) - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) - [Plataformas de Marketing All-in-One](https://www.capterra.pt/directory/32155/all-in-one-marketing/software) - [Software de Geração de Leads](https://www.capterra.pt/directory/30963/lead-generation/software) - [Sistemas CRM](https://www.capterra.pt/directory/2/customer-relationship-management/software) ## Alternativas 1. [Brevo](https://www.capterra.pt/software/132996/brevo) — 4.6/5 (3446 reviews) 2. [Mailchimp](https://www.capterra.pt/software/110228/mailchimp) — 4.5/5 (17604 reviews) 3. [Gmail](https://www.capterra.pt/software/202338/gmail) — 4.8/5 (13411 reviews) 4. [MailerLite](https://www.capterra.pt/software/136603/mailerlite) — 4.7/5 (2259 reviews) 5. [ActiveCampaign](https://www.capterra.pt/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Avaliações ### "Powerful Email Tool with Smart Automations That Actually Deliver" — 4.0/5 > **Avaliador Verificado** | *30 de maio de 2025* | Varejistas | Recommendation rating: 8.0/10 > > **Vantagens**: The automations are where it really shines. I’ve set up flows based on user behavior, abandoned carts, post-purchase sequences—all without needing to jump through hoops. The segmentation tools are sharp, and I like being able to test variations without second-guessing the data. It’s built for people who actually want to understand what’s working. > > **Desvantagens**: The interface can feel dense at first. It takes a little time to figure out where everything lives, especially if you’re juggling multiple lists or trying to integrate with a third-party platform. Once you’re past the learning curve it’s fine, but it’s not something I’d hand to a first-timer without a walkthrough. > > It’s handled everything I’ve needed on the email and SMS side, from launches to evergreen flows. I’ve used it to drive campaigns, recover lost sales, and keep segments warm—and I trust the data coming out of it. Once it’s set up right, it saves time and pays off. ----- ### "Powerful Ecommerce Email Platform With a Learning Curve" — 5.0/5 > **Linda** | *20 de abril de 2026* | Serviços ao consumidor | Recommendation rating: 8.0/10 > > **Vantagens**: What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. > > **Desvantagens**: The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. > > Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. ----- ### "Amazing platform but comes at a cost $$$" — 4.0/5 > **Cody** | *1 de maio de 2026* | Publicidade e marketing | Recommendation rating: 7.0/10 > > **Vantagens**: Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. > > **Desvantagens**: Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. > > Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it ----- ### "AI helped me" — 3.0/5 > **Lataysha** | *6 de abril de 2025* | Varejistas | Recommendation rating: 2.0/10 > > **Vantagens**: I like the access aspect, meaning the fact that this is available for anyone to use. > > **Desvantagens**: I don’t like how hard it can be to understand how to use it. > > My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. ----- ### "CRM Email automation driven data platform for small business and E-shop" — 4.0/5 > **Avaliador Verificado** | *18 de março de 2026* | Publicidade e marketing | Recommendation rating: 9.0/10 > > **Vantagens**: What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. > > **Desvantagens**: The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. > > My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients ----- Page: 1 / 22\ Seguinte: [Next page](https://www.capterra.pt/software/156699/klaviyo?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/156699/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data