--- description: Tudo sobre Klaviyo: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Email Marketing](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.pt/software/156699/klaviyo Page: 1 / 22\ Seguinte: [Next page](https://www.capterra.pt/software/156699/klaviyo?page=2) > O Klaviyo é uma plataforma de marketing moderna, que permite às marcas de comércio eletrônico criar relações ilimitadas de alto valor através de e-mail e marketing social. > > Verdict: Rated **4.6/5** by 530 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Klaviyo? O Klaviyo atende principalmente a lojas de comércio eletrônico devido às integrações perfeitas com plataformas como Magento, Shopify e WooCommerce. O Klaviyo também se integra às empresas B2C e B2B usando sites personalizados. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.6/5** | 530 Avaliações | | Praticidade | 4.5/5 | Based on overall reviews | | Suporte ao cliente | 4.3/5 | Based on overall reviews | | Relação qualidade/preço | 4.3/5 | Based on overall reviews | | Recursos | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Klaviyo - **Location**: Boston, EUA - **Founded**: 2012 ## Commercial Context - **Preço inicial**: 20,00 US$ - **Modelo de preços**: (Free version available) (Teste Grátis) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, coreano, espanhol, francês, inglês, italiano, neerlandês, polaco, português, sueco - **Available Countries**: Afeganistão, Alemanha, Anguila, Antígua e Barbuda, Argentina, Arménia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Baamas, Bangladeche, Barbados, Barém, Belize, Bermudas, Bolívia, Brasil, Brunei, Butão and 98 more ## Recursos - A/B Testing - Agendamento de campanhas - Alertas/notificações - Análise de comportamentos - Análise de dados de campanhas - Automação de marketing - Ações ativadas por eventos - Banco de dados de contatos - CAN-SPAM Compliance - CRM - Caixas de entrada compartilhadas - Controle de versões - Cupons móveis - Diretrizes de marca - Editor de WYSIWYG - Gerenciamento de contatos - Gerenciamento de e-mails - Gestão de assinantes - Gestão de ativos digitais - Gestão de campanhas - Gestão de canais - Gestão de conteúdo - Gestão de leads - Gestão de modelos - Gestão do fluxo de trabalho - Importação/exportação de dados - Marketing por e-mail - Marketing social - Mensagens de texto em massa - Mensagens em dois sentidos - Mensagens programadas - Mobile Optimization - Painel de atividades - Perfis de clientes - Personalização - Personalização de mensagens - Planejamento de campanhas - Páginas de início/formulários web - ROI Tracking - Rastreamento de conversão - Rastreamento de e-mails - Rastreamento de interações - Rastreamento de marca - Rastreamento de visitantes do site - Relatórios e análise de dados - Relatórios e estatística - Respostas automáticas - Segmentação - Segmentação de clientes - Third-Party Integrations ... and 8 more features ## Integrations (90 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... and 75 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Bate-papo ## Category - [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software) ## Categorias relacionadas - [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software) - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) - [Plataformas de Marketing All-in-One](https://www.capterra.pt/directory/32155/all-in-one-marketing/software) - [Software de Geração de Leads](https://www.capterra.pt/directory/30963/lead-generation/software) - [Sistemas CRM](https://www.capterra.pt/directory/2/customer-relationship-management/software) ## Alternativas 1. [Brevo](https://www.capterra.pt/software/132996/brevo) — 4.6/5 (3492 reviews) 2. [Mailchimp](https://www.capterra.pt/software/110228/mailchimp) — 4.5/5 (17645 reviews) 3. [Gmail](https://www.capterra.pt/software/202338/gmail) — 4.8/5 (13485 reviews) 4. [MailerLite](https://www.capterra.pt/software/136603/mailerlite) — 4.7/5 (2318 reviews) 5. [ActiveCampaign](https://www.capterra.pt/software/79367/activecampaign) — 4.6/5 (2566 reviews) ## Avaliações ### "Powerful Email Tool with Smart Automations That Actually Deliver" — 4.0/5 > **Avaliador Verificado** | *30 de maio de 2025* | Varejistas | Recommendation rating: 8.0/10 > > **Vantagens**: The automations are where it really shines. I’ve set up flows based on user behavior, abandoned carts, post-purchase sequences—all without needing to jump through hoops. The segmentation tools are sharp, and I like being able to test variations without second-guessing the data. It’s built for people who actually want to understand what’s working. > > **Desvantagens**: The interface can feel dense at first. It takes a little time to figure out where everything lives, especially if you’re juggling multiple lists or trying to integrate with a third-party platform. Once you’re past the learning curve it’s fine, but it’s not something I’d hand to a first-timer without a walkthrough. > > It’s handled everything I’ve needed on the email and SMS side, from launches to evergreen flows. I’ve used it to drive campaigns, recover lost sales, and keep segments warm—and I trust the data coming out of it. Once it’s set up right, it saves time and pays off. ----- ### "Powerful Ecommerce Email Platform With a Learning Curve" — 5.0/5 > **Linda** | *20 de abril de 2026* | Serviços ao consumidor | Recommendation rating: 8.0/10 > > **Vantagens**: What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. > > **Desvantagens**: The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. > > Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. ----- ### "CRM Email automation driven data platform for small business and E-shop" — 4.0/5 > **Avaliador Verificado** | *18 de março de 2026* | Publicidade e marketing | Recommendation rating: 9.0/10 > > **Vantagens**: What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. > > **Desvantagens**: The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. > > My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients ----- ### "Fair features with scope for improvement." — 4.0/5 > **Alexandre** | *26 de junho de 2026* | Serviços e tecnologia da informação | Recommendation rating: 9.0/10 > > **Vantagens**: We find Klaviyo's email management system very helpful for segmented email outreach without the manual effort and the contact management is useful for organizing our client and partners database. I also like the security measures they have in place, it's great to know that our company sensitive information is well-protected. Their spam filtering is okay, and it gets rid of unnecessary spam in the inbox which is a pain for administrator's like myself. > > **Desvantagens**: It could become a lot of money for us as a smaller company as we don't utilise all the advanced features. Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting. Additionally, although user-friendly, the interface might provide more customization alternatives to cater to different workflows in non-marketing teams. > > If your priority is sending targeted emails, Klaviyo is a good platform to use to send emails and keep track of contacts. It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for smaller groups with minimal marketing needs. However, if they improve on usability and support response times, it could be a more attractive option for administrative teams that are tackling a variety of tasks. ----- ### "AI helped me" — 3.0/5 > **Lataysha** | *6 de abril de 2025* | Varejistas | Recommendation rating: 2.0/10 > > **Vantagens**: I like the access aspect, meaning the fact that this is available for anyone to use. > > **Desvantagens**: I don’t like how hard it can be to understand how to use it. > > My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. ----- Page: 1 / 22\ Seguinte: [Next page](https://www.capterra.pt/software/156699/klaviyo?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/156699/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data