--- description: Tudo sobre Klaviyo: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Email Marketing](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.pt/software/156699/klaviyo Page: 1 / 22\ Seguinte: [Next page](https://www.capterra.pt/software/156699/klaviyo?page=2) > O Klaviyo é uma plataforma de marketing moderna, que permite às marcas de comércio eletrônico criar relações ilimitadas de alto valor através de e-mail e marketing social. > > Verdict: Rated **4.6/5** by 524 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Klaviyo? O Klaviyo atende principalmente a lojas de comércio eletrônico devido às integrações perfeitas com plataformas como Magento, Shopify e WooCommerce. O Klaviyo também se integra às empresas B2C e B2B usando sites personalizados. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.6/5** | 524 Avaliações | | Praticidade | 4.5/5 | Based on overall reviews | | Suporte ao cliente | 4.3/5 | Based on overall reviews | | Relação qualidade/preço | 4.3/5 | Based on overall reviews | | Recursos | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Klaviyo - **Location**: Boston, EUA - **Founded**: 2012 ## Commercial Context - **Preço inicial**: 20,00 US$ - **Modelo de preços**: (Free version available) (Teste Grátis) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, coreano, espanhol, francês, inglês, italiano, português - **Available Countries**: Afeganistão, Alemanha, Anguila, Antígua e Barbuda, Arménia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Baamas, Bangladeche, Barbados, Barém, Belize, Bermudas, Brunei, Butão, Bélgica, Camboja, Canadá and 85 more ## Recursos - A/B Testing - Agendamento de campanhas - Alertas/notificações - Análise de dados de campanhas - Automação de marketing - Autoresponders - Ações ativadas por eventos - Banco de dados de contatos - CAN-SPAM Compliance - CRM - Campanhas gota a gota - Campos personalizáveis - Captura de leads - Conteúdo dinâmico - Cupons móveis - Editor de WYSIWYG - Gerenciamento de contatos - Gerenciamento de e-mails - Gestão de assinantes - Gestão de campanhas - Gestão de canais - Gestão de leads - Gestão de modelos - Importação/exportação de dados - Marketing de multicanal - Marketing por e-mail - Marketing social - Mensagens de texto em massa - Mensagens em dois sentidos - Mensagens programadas - Mobile Optimization - Múltiplas campanhas - Painel de atividades - Perfis de clientes - Personalização - Personalização de mensagens - Planejamento de campanhas - Páginas de início/formulários web - ROI Tracking - Rastreamento de conversão - Rastreamento de e-mails - Rastreamento de interações - Rastreamento de visitantes do site - Relatórios e análise de dados - Relatórios e estatística - Respostas automáticas - Segmentação - Segmentação de clientes - Third-Party Integrations ## Integrations (67 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Getsitecontrol - GoFundMe Pro - GoTab POS - Gorgias - Help Scout ... and 52 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Bate-papo ## Category - [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software) ## Categorias relacionadas - [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software) - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) - [Plataformas de Marketing All-in-One](https://www.capterra.pt/directory/32155/all-in-one-marketing/software) - [Software de Geração de Leads](https://www.capterra.pt/directory/30963/lead-generation/software) - [Sistemas CRM](https://www.capterra.pt/directory/2/customer-relationship-management/software) ## Alternativas 1. [Brevo](https://www.capterra.pt/software/132996/brevo) — 4.6/5 (3411 reviews) 2. [Mailchimp](https://www.capterra.pt/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [Gmail](https://www.capterra.pt/software/202338/gmail) — 4.8/5 (13329 reviews) 4. [ActiveCampaign](https://www.capterra.pt/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.pt/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Avaliações ### "Powerful Email Tool with Smart Automations That Actually Deliver" — 4.0/5 > **Avaliador Verificado** | *30 de maio de 2025* | Varejistas | Recommendation rating: 8.0/10 > > **Vantagens**: The automations are where it really shines. I’ve set up flows based on user behavior, abandoned carts, post-purchase sequences—all without needing to jump through hoops. The segmentation tools are sharp, and I like being able to test variations without second-guessing the data. It’s built for people who actually want to understand what’s working. > > **Desvantagens**: The interface can feel dense at first. It takes a little time to figure out where everything lives, especially if you’re juggling multiple lists or trying to integrate with a third-party platform. Once you’re past the learning curve it’s fine, but it’s not something I’d hand to a first-timer without a walkthrough. > > It’s handled everything I’ve needed on the email and SMS side, from launches to evergreen flows. I’ve used it to drive campaigns, recover lost sales, and keep segments warm—and I trust the data coming out of it. Once it’s set up right, it saves time and pays off. ----- ### "Email solutions for marketing" — 4.0/5 > **Bill** | *2 de fevereiro de 2026* | Serviços e tecnologia da informação | Recommendation rating: 7.0/10 > > **Vantagens**: Allows for tracking on emails and website trafffic. We like how the data graphs. Easy flows and campaigning. > > **Desvantagens**: No phone support...live chat support is very confusing and they refer to self help a lot. You have to have a lot of patience. > > It does a great job tracking and providing data on open clicks delivering etc. Highly recomd the campaign email option. ----- ### "CRM Email automation driven data platform for small business and E-shop" — 4.0/5 > **Avaliador Verificado** | *18 de março de 2026* | Publicidade e marketing | Recommendation rating: 9.0/10 > > **Vantagens**: What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. > > **Desvantagens**: The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. > > My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients ----- ### "AI helped me" — 3.0/5 > **Lataysha** | *6 de abril de 2025* | Varejistas | Recommendation rating: 2.0/10 > > **Vantagens**: I like the access aspect, meaning the fact that this is available for anyone to use. > > **Desvantagens**: I don’t like how hard it can be to understand how to use it. > > My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. ----- ### "One of the Best Marketing Tools We Use" — 5.0/5 > **Angela** | *7 de janeiro de 2026* | Bens de consumo | Recommendation rating: 9.0/10 > > **Vantagens**: Klaviyo has been an absolute game-changer for our business. Creating and managing emails is super easy. Whether it’s campaigns or automated flows, everything is organized and simple to manage. > > **Desvantagens**: The biggest downside is the pricing as your list grows—it can get expensive over time. It’s not the cheapest platform out there, but it’s 100% worth it. > > Overall, our experience with Klaviyo has been extremely positive. It’s reliable, powerful, and gives us full control over our email marketing. We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo. It’s a platform we genuinely rely on and would absolutely recommend. ----- Page: 1 / 22\ Seguinte: [Next page](https://www.capterra.pt/software/156699/klaviyo?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/156699/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data