---
description: Tudo sobre Adjust: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
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title: Adjust - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Software de Análises para Celular](/directory/30936/mobile-analytics/software) > [Adjust](/software/156559/adjust)

# Adjust

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> A Adjust é a plataforma de analytics de marketing mobile utilizada por profissionais de marketing de todo o mundo para gerar crescimento.
> 
> Verdict: Rated **4.2/5** by 26 users. Top-rated for **Probabilidade de recomendação**.

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## Resumo

### Quem usa Adjust?

Gerentes de UA, profissionais de marketing mobile, gerentes de BI, desenvolvedores de aplicativos e proprietários de aplicativos em todas as categorias

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.2/5** | 26 Avaliações |
| Praticidade | 3.7/5 | Based on overall reviews |
| Suporte ao cliente | 4.5/5 | Based on overall reviews |
| Relação qualidade/preço | 3.4/5 | Based on overall reviews |
| Recursos | 4.1/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Adjust
- **Location**: Berlin, Alemanha
- **Founded**: 2012

## Commercial Context

- **Preço inicial**: 129,00 €
- **Modelo de preços**:  (Free version available) (Teste Grátis)
- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop)
- **Idiomas**: chinês, coreano, espanhol, francês, inglês, japonês, português, russo, turco, vietnamita
- **Available Countries**: Afeganistão, Alanda, Albânia, Alemanha, Andorra, Angola, Anguila, Antígua e Barbuda, Argentina, Argélia, Arménia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Baamas, Bangladeche, Barbados, Barém, Belize and 208 more

## Recursos

- A/B Testing
- Análise de dados de campanhas
- Análise do funil de vendas
- Análise por coorte
- Atribuição de múltitoque
- Atribuição entre canais
- Gestão de campanhas
- Gestão de publicidade
- Mapeamento da trajetória do cliente
- Modelagem de atribuições
- ROI Tracking
- Rastreamento de comportamento
- Rastreamento de conversão
- Rastreamento de eventos no app
- Rastreamento de retenções
- Relatórios e análise de dados
- Segmentação de clientes
- Segmentação por público

## Integrations (8 total)

- Google Analytics 360
- Instagram
- Meta for Business
- Snapchat for Business
- Taboola
- TikTok
- Twitter/X
- Vungle

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Bate-papo

## Category

- [Software de Análises para Celular](https://www.capterra.pt/directory/30936/mobile-analytics/software)

## Categorias relacionadas

- [Software de Análises para Celular](https://www.capterra.pt/directory/30936/mobile-analytics/software)
- [Software de Modelos de Atribuição](https://www.capterra.pt/directory/31081/marketing-attribution/software)

## Alternativas

1. [AppsFlyer](https://www.capterra.pt/software/156811/appsflyer) — 4.5/5 (138 reviews)
2. [CTM](https://www.capterra.pt/software/152004/call-tracking-software) — 4.7/5 (159 reviews)
3. [Dreamdata](https://www.capterra.pt/software/197705/dreamdata-io) — 4.8/5 (55 reviews)
4. [Looker](https://www.capterra.pt/software/169053/looker) — 4.5/5 (285 reviews)
5. [Marketo Engage](https://www.capterra.pt/software/75130/marketo-lead-management) — 4.3/5 (713 reviews)

## Avaliações

### "Good enough, but could be better." — 4.0/5

> **Eduardo** | *1 de junho de 2020* | Telecomunicações | Recommendation rating: 8.0/10
> 
> **Vantagens**: Most of the features are very intuitive, you can easily set up a new customer tracking link or add new events with just few clicks away. The testing console it's been a life savier for us, most of the time we do not have access to the source code so we use it for debugging new implementantions and fingerprinting.
> 
> **Desvantagens**: Despite of the all easyness found in Adjust we do miss a more user friendly analytics enviroment. Yes, we have access to the statistics but it is hard for the high level manager (and some of the day-to-day users) to have upfront, easy and direct insights from the platform. Some graphics showing CTIT to detect bad traffic, daily installs monitoring, assisted conversion and so on.

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### "Powerful tool, but UI and payments methods needs to improve." — 5.0/5

> **Avaliador Verificado** | *2 de junho de 2020* | Bancos | Recommendation rating: 7.0/10
> 
> **Vantagens**: the information available such as uninstall, click time, impressions, partner cost (facebook and google), are of great value to large advertisers, with large investments in paid mobile media.
> 
> **Desvantagens**: The purpose of Adjust is to assist with mobile attribution, and it does this very well; however, the user interface and campaign setting are not designed for applications that serve multiple business units.&#10;&#10;and the lack of a local payment method, generates many unnecessary tax costs.

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### "Challenging for tracking app installs" — 2.0/5

> **Heather** | *21 de outubro de 2024* | Telecomunicações | Recommendation rating: 4.0/10
> 
> **Vantagens**: I liked using Adjust to generate tracking links.
> 
> **Desvantagens**: I found Adjust's tracking was difficult to process.
> 
> Ultimately, we decided to part ways with Adjust and move to a new MMP instead.

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### "A Necessary Evil" — 4.0/5

> **Avaliador Verificado** | *12 de dezembro de 2018* | Jogos de computador | Recommendation rating: 4.0/10
> 
> **Vantagens**: When set up correctly, it does provide attribution data...but there must be a better way\!  &#10;Good technical support
> 
> **Desvantagens**: - the UI is clunky and non-intuitive&#10;- it's overpriced for what you get
> 
> It's a necessary evil when you need attribution data.  There are others, but most of our partners use Adjust.  I really don't like the UI where you must click on an item a second time to get it to go away.  It's difficult to learn and even the best / most experienced engineers seem to set it up wrong.  Be ready to reach out to support if you're new to the platform as they are good.

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### "Valuable tracking information for your mobile app" — 4.0/5

> **Ozan** | *23 de outubro de 2019* | Software | Recommendation rating: 8.0/10
> 
> **Vantagens**: Adjust is a valuable tracking tool for your mobile applications. When it comes to sales, attribution and conversion data Adjust gives really good and detailed information. You can also track custom links for conversion which is really essential when working with social media influencers. You can create a link and track which one generates more sales, downloads etc. &#10;Maybe the best part of Adjust is generating lookalike audiences for converting users so you can use it any ad platform supporting to import lookalike audiences.
> 
> **Desvantagens**: The user interface of admin panel is far away from being easy to use. Setup SDK should be another headache. It is ok that Adjust serves great insights but the price should be very very high when you activated the ad channel tracking.
> 
> Adjust gives great audience data with ad intelligence. But it is not very easy to implement and use. And it should be really expensive when you activated tracking of all of the ad channels you used.

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