Quem usa o Datorama?

Datorama powers marketing intelligence for 1000s of brands, agencies & publishers globally including IBM, Nike, Ticketmaster, Viacom & [email protected], helping them make smarter decisions everyday

Conheça o Datorama

Datorama gives marketers the ability to connect all of their data sources together whether a handful or hundred to form a single source of truth for more efficient reporting, better decision making and total control over their marketing performance and impact. Datorama's end-to-end data management, AI technology, and high-performance architecture makes it simple for marketers to connect, unify, analyze, visualize and act on marketing data.

Datorama - Informação

Datorama

https://datorama.com

Fundada em 2012

Datorama - Preços

O Datorama não possui versão gratuita nem versão de teste grátis.

207448

Versão gratuita

Não

Teste Grátis

Não

Implantação

Nuvem, SaaS, web

Formação

Pessoalmente

Ao vivo online

Webinars

Documentos

Assistência

Horário comercial

Online

Recursos do Datorama

Análise de dados preditiva
Armazéns de dados
Colaboração
Espaço isolado del código
Fusão de dados
Limpeza de dados
Mineração de dados
Modelos
Processamento de grandes volumes
Visualização de dados
Arrastar e soltar
Conectores de fontes de dados
Detalhamento
Exportação de relatórios
Geração de relatórios financeiros
OLAP
Painel personalizável
Previsão
Relatórios agendados/automatizados
Relatórios de marketing
Relatórios de vendas
Análises/Relatórios
Descoberta visual
Gestão de conteúdo
Modelos de simulação
OLAP
Painéis personalizados
Visualização de relações
Visualizações filtradas
Funções/cálculos
Integrações de fonte de dados
Monitoramento do KPI
Painéis privados
Painéis públicos
Quadros de resultados
Visualização de dados
Widgets

Datorama - Avaliações

Exibindo 5 de 12 avaliações

Geral
4,6/5
Praticidade
3,6/5
Atendimento ao cliente
4/5
Recursos
4,3/5
Relação qualidade/preço
3,7/5
Jordan D.
Marketing Analytics Specialist
Publicidade e marketing, 51-200 funcionários
Usou o software por: Mais de um ano
  • Classificação geral
    5/5
  • Praticidade
    4/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    4/5
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 10/03/2019

"Premium Self-Service Marketing Analytics"

Comentários: Overall, my experience has been amazing with every step of the Datorama onboarding process and going forward after the initial set-up. The customer success team is very knowledgable about the product and the many use-cases that our firm was requesting. Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience.

Vantagens: When considering the hundreds of dashboarding tools available on the market, Datorama stood out to me because it's a database/data manipulation/data visualization tool all in one. It's taken the pain out of organizing many systems to constantly monitor all marketing data (i.e. from platforms such as Facebook Ads, Google DoubleClick and Seach Ads 360).

Desvantagens: The price point. If you're lucky enough to work for a firm or advertiser that can afford this tool, you'll be in analytics heaven. It's clear that it's a premium price point for a premium marketing analytics tool.

  • Fonte da avaliação 
  • Avaliado em 10/03/2019
Joshua T.
Digital Marketing Specialist
Internet, 13-50 funcionários
Usou o software por: Mais de um ano
  • Classificação geral
    5/5
  • Praticidade
    3/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    3/5
  • Relação qualidade/preço
    3/5
  • Probabilidade de recomendação
    7/10
  • Fonte da avaliação 
  • Avaliado em 04/05/2019

"Datorama is great, takes some work though"

Comentários: I have a bit of a love/hate relationship with Datorama (leaning more towards love). I do appreciate how intricate it can be and I like that I can always rely on their team to help solve any questions I or my clients may have.

Vantagens: You can pull in almost anything via API. This is a great platform for clients that want something customizable to them. It's also helps if you have clients that are in their reporting dashboard week to week rather than once or twice a month. Great platform for indepth reporting.

Desvantagens: It can be cumbersome to setup and the learning curve on this for clients *can* be steep. Clients need to understand what it's meant for and what they can do before they start changing metrics on the fly.

  • Fonte da avaliação 
  • Avaliado em 04/05/2019
Oliver H.
Digitial Associate Director
Publicidade e marketing, 1001-5000 funcionários
Usou o software por: Mais de um ano
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    3/5
  • Relação qualidade/preço
    3/5
  • Probabilidade de recomendação
    9/10
  • Fonte da avaliação 
  • Avaliado em 19/04/2020

"Datorama"

Comentários: Highly recommended though it is a higher price point than others in the marketplace.

Vantagens: Slick interface and favourable API data plug-ins into other Softwares and back end marketing systems such as salesforce and having a branded custom dashboard does look slick with your company logo.

Desvantagens: The default selections of charts are nice neat though they lack diversity a lot of the graphs & charts look the same.

  • Fonte da avaliação 
  • Avaliado em 19/04/2020
Craig S.
Small Business Owner
Roupa e moda, 2-10 funcionários
Usou o software por: 1 a 5 meses
  • Classificação geral
    3/5
  • Praticidade
    3/5
  • Recursos e funcionalidades
    2/5
  • Atendimento ao cliente
    2/5
  • Relação qualidade/preço
    2/5
  • Probabilidade de recomendação
    5/10
  • Fonte da avaliação 
  • Avaliado em 27/03/2020

"Data Aggregation made Easy"

Comentários: Datorama analytics tool has helped me do day-to-day channel optimization, overall trend analysis and analyzing the big picture of my business more efficiently. Other than shopping funnel gaps due to the missing Google Analytics clicks-to-cases attribution, Datorama has helped me optimize channel choice and spend, so I am not spending on channels which are not driving higher conversions of apparel items on my e-commerce website. With Saleforce and Google Analytics integration, Datorama can further lift my ROI.

Vantagens: Datorama works well for aggregation of analytics from multiple sources. For example, I use Datorama to integrate data from Google Analytics, Google Adwords, Exact Target and Facebook Insights. So, I can analyze impact of my email, social and on-site optimization campaigns using one single tool. This strategy of combining data saves me considerable time since I don't have to login to multiple analytics interfaces. Additionally, I can compare metrics or trends from one tool with KPIs from another tool more efficiently. Such as: email opens and clicks relative to on-site sessions, cart additions and orders.

Desvantagens: There are couple of challenges I faced when using Datorama to do my e-commerce campaign analysis. Firstly, when I try to use a concatenated list of multiple skus as a filter in Datorama reports, I am unable to. So, I have to manually enter each product sku I targeted in my digital campaign into the Datorama filter and segment the KPIs accordingly - a time consuming process. Secondly, Google Analytics click-to-cases attribution is not available in Datorama unless its brought in through Google Analytics integration with BigQuery. These additional steps imply involving working extra hours with solution architect. So, the ROI gets impacted adversely. Can Datorama handle this gap by using Salesforce and Google integration?

  • Fonte da avaliação 
  • Avaliado em 27/03/2020
David S.
Sr manager
Publicidade e marketing, 201-500 funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    Não avaliado
  • Relação qualidade/preço
    Não avaliado
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 27/02/2020

"Datorama for automated reporting and insights"

Comentários: I've enjoyed using datorama for over 2+ years. NO more manual excel or google sheets.

Vantagens: Datorama is a huge help in streamlining processes for our media business. Datorama can sync with all your reporting vendors and you can create insightful dashboards to inform your data-driven decisions.

Desvantagens: Datorama is a great platform. I love the alerts, customization, and the efficiencies it brings to our workflow. No complaints.

  • Fonte da avaliação 
  • Avaliado em 27/02/2020