--- description: Tudo sobre HubSpot CRM: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: HubSpot CRM - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Sistemas CRM](/directory/2/customer-relationship-management/software) > [HubSpot CRM](/software/152373/hubspot-crm) # HubSpot CRM Canonical: https://www.capterra.pt/software/152373/hubspot-crm Page: 1 / 181\ Seguinte: [Next page](https://www.capterra.pt/software/152373/hubspot-crm?page=2) > Hoje, mais de 64.500 clientes em mais de 100 países usam o software, serviços e suporte da HubSpot para encantar seus clientes. > > Verdict: Rated **4.5/5** by 4491 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa HubSpot CRM? O CRM da HubSpot foi criado para equipes em crescimento atrair, engajar e encantar clientes. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.5/5** | 4491 Avaliações | | Praticidade | 4.4/5 | Based on overall reviews | | Suporte ao cliente | 4.4/5 | Based on overall reviews | | Relação qualidade/preço | 4.3/5 | Based on overall reviews | | Recursos | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: HubSpot - **Location**: Cambridge, EUA - **Founded**: 2012 ## Commercial Context - **Preço inicial**: 20,00 US$ - **Modelo de preços**: (Free version available) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet) - **Idiomas**: alemão, espanhol, francês, inglês, japonês, português - **Available Countries**: Alemanha, Austrália, Brasil, Bélgica, Canadá, China, Dinamarca, Espanha, Estados Unidos, Filipinas, Finlândia, França, Hong Kong, RAE da China, Irlanda, Japão, Malásia, México, Noruega, Nova Zelândia, Países Baixos and 6 more ## Recursos - Acesso para Celular - Alertas/notificações - Análise de dados preditiva - Armazenamento de documentos - Automação de marketing - Banco de dados de contatos - Banco de dados do cliente - Campos personalizáveis - Captura de leads - Ferramentas de colaboração - Geração de leads - Gerenciamento de contatos - Gerenciamento de documentos - Gerenciamento de e-mails - Gestão de calendários - Gestão de campanhas - Gestão de contratos e licenças - Gestão de leads - Gestão de oportunidades - Gestão de tarefas - Gestão do fluxo de trabalho - Gestão do pipeline - Gestão do pipeline de vendas - Importação/exportação de dados - Indicadores de desempenho - Integração de redes sociais - Integração de terceiros - Lead Nurturing - Lembretes - Marketing por e-mail - Modelos de e-mails - Orçamentos/estimativas - Painel de atividades - Pesquisa e filtro - Previsão - Priorização - Processamento de lotes - Qualificação de leads - Rastreamento de interações - Rastreamento de recomendações - Relatórios de vendas - Relatórios e análise de dados - Relatórios personalizáveis - Segmentação - Sistema de calendário ou lembretes - Third-Party Integrations ## Integrations (195 total) - 123FormBuilder - AWeber - Accelo - Act\! - ActiveCampaign - ActiveDEMAND - AdRoll - Aircall - AllClients - AnyMeeting - Apollo.io - Asana - AskNicely - Atomic AI - Attribution ... and 180 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Sistemas CRM](https://www.capterra.pt/directory/2/customer-relationship-management/software) ## Categorias relacionadas - [Sistemas CRM](https://www.capterra.pt/directory/2/customer-relationship-management/software) - [Software CRM para Pequenas Empresas](https://www.capterra.pt/directory/31583/small-business-crm/software) - [Software de Gestão de Leads](https://www.capterra.pt/directory/30017/lead-management/software) - [Software CRM Online](https://www.capterra.pt/directory/30072/online-crm/software) - [Software de CRM Financeiro](https://www.capterra.pt/directory/30562/financial-crm/software) ## Alternativas 1. [Zoho CRM](https://www.capterra.pt/software/155928/zoho-crm) — 4.3/5 (7003 reviews) 2. [Bigin by Zoho CRM](https://www.capterra.pt/software/204998/bigin-by-zoho-crm) — 4.7/5 (744 reviews) 3. [Salesforce Sales Cloud](https://www.capterra.pt/software/61368/salesforce) — 4.4/5 (18812 reviews) 4. [Kylas Sales CRM](https://www.capterra.pt/software/210630/kylas) — 4.8/5 (625 reviews) 5. [Dynamics 365](https://www.capterra.pt/software/157279/dynamics-365) — 4.4/5 (5860 reviews) ## Avaliações ### "HubSpot inflexível e sem solução para clientes" — 1.0/5 > **Luísa** | *24 de agosto de 2025* | Serviços financeiros | Recommendation rating: 0.0/10 > > **Vantagens**: Integrações com ferramentas e automações através de fluxos de trabalho. > > **Desvantagens**: Funcionalidades muito caras e engessadas, não se adaptam as necessidades do cliente. O valor que você paga não condiz com o que você utiliza e precisa, e não pode fazer mudanças nos produtos, mesmo mantendo o valor do contrato. São totalmente inflexíveis e ninguém resolve o problema, péssimo atendimento. > > Somos clientes da HubSpot com um contrato de 2 anos (até julho/2026), porém estamos extremamente insatisfeitos com a forma como nossa conta vem sendo conduzida. No início do ano, nosso CSM nos informou que, embora não fosse possível reduzir produtos do plano, poderíamos realizar trocas mantendo o valor contratado. No entanto, quando realmente precisamos efetivar essas trocas — já que estamos pagando por ferramentas que não usamos e precisamos de outras — fomos surpreendidos com a informação de que isso não é mais permitido. Além disso, precisamos de um aumento temporário de conversas no WhatsApp, mas fomos informados que só é possível adquirir pacotes fechados e obrigatoriamente até o fim da vigência do contrato, ou seja, não é possível contratar apenas o que precisamos por um curto período. Estamos indignados com tamanha falta de flexibilidade e de solução prática. Essa postura está nos prejudicando diretamente, impedindo nosso crescimento e colocando a parceria em risco. A HubSpot deveria ser um aliado estratégico para os clientes, mas até agora tem se mostrado um obstáculo. Queremos uma solução imediata para esse problema e aguardamos uma resposta clara e responsável da empresa. ----- ### "A Demand Generation Marketer's Thoughts on Hubspot" — 5.0/5 > **Richard** | *21 de julho de 2026* | Publicidade e marketing | Recommendation rating: 8.0/10 > > **Vantagens**: HubSpot CRM is the best way for marketing teams to manage the leads and collaborate with sales. That's a very easy-to-grasp interface, and when you start to think about all the full capabilities, you have the ability to make it as complicated and personalized as you'd like it to be. > > **Desvantagens**: I think that some of the UI changes over the last two years have been a little frustrating. Also, as a CMS user within HubSpot as well, it's a very legacy content management system and is not as competitive as other platforms out there in terms of web mechanics and optimal loading. > > Overall, incredibly positive. I really prefer working in HubSpot compared to Salesforce. I think that the value for money, the filtering capabilities, and customer support definitely stand apart from Salesforce. It's still the category leader for marketing automation for a reason. ----- ### "Tried and true - fantastic CRM choice for all" — 5.0/5 > **Connor** | *13 de junho de 2026* | Software | Recommendation rating: 9.0/10 > > **Vantagens**: What can I say about Hubspot that hasn’t already been said… HS is truly a great platform, whether for leaner teams or larger teams, Hubspot is a great fit for a crm (with other optional pieces as well like the marketing hub). Hubspot is extremely intuitive with a laundry list of easy plug and play integrations and allows for ease of implementation, adoption, and on going use. > > **Desvantagens**: Really my only critique is the flexibility and power compared to its biggest competitor - Salesforce. Hubspot is fantastic for a certain runway - but doesn’t have quite all the power that some enterprise teams need at scale coming out of the box. > > Fantastic. I have used Hubspot in most of the companies I have been with today from start up, to early stage, to larger as well. It has been a constant and has performed well throughout. ----- ### "We can’t afford it anymore" — 4.0/5 > **Ludwig** | *22 de setembro de 2026* | Construção | Recommendation rating: 7.0/10 > > **Vantagens**: We used to use this CRM and it was affordable and worked well at first. I like the flexibility and pricing you have with a marketing platform this is just the wrong one. > > **Desvantagens**: I found it very expensive to grow with, which is very bad. HubSpot seems built only for big companies, and small businesses can’t afford it, so we moved to the next tier. > > Use another platform with flexible pricing and a service that isn’t as shaky. There are plenty of good CRM options now. ----- ### "Sold a Solution, Delivered a Problem" — 1.0/5 > **Melodie** | *11 de junho de 2026* | Serviços e tecnologia da informação | Recommendation rating: 0.0/10 > > **Vantagens**: What I liked most about HubSpot CRM was the promise of what it could become for our business. Before signing on, it was presented as the ultimate solution to our challenges—an all-in-one platform that would simplify our processes, improve efficiency, and meet our specific requirements. The sales process was compelling, and the platform appeared to offer exactly what we needed. We were genuinely excited to implement it and optimistic about the results we were led to expect. > > **Desvantagens**: What I liked least about HubSpot CRM was the significant gap between what was promised during the sales process and what was ultimately delivered. We purchased the platform based on assurances that it could support our business requirements and that implementation would be straightforward with the help of HubSpot and their recommended partner. Instead, after nearly 10 months of work, countless meetings, and thousands of dollars in costs, we were left without a fully functional solution. The implementation process was far more complex than represented, many requirements proved difficult or impossible to achieve as expected, and progress was consistently slower than anticipated. Most frustrating was the lack of accountability when it became clear the platform was not meeting our needs. Rather than receiving a working solution, we were left with an incomplete system, ongoing costs, and a substantial investment of time and resources with little to show for it. > > Our overall experience with HubSpot CRM has been extremely disappointing. We purchased the platform after being assured that it could meet our operational requirements and that implementation would be supported by both HubSpot and their recommended implementation partner. The sales process created confidence that we were investing in a comprehensive solution that would improve our workflows and customer service operations. Unfortunately, the reality was very different. After nearly 10 months of implementation efforts, countless meetings, significant staff involvement, and thousands of dollars in costs, we still do not have a solution that adequately supports our business needs. Many of the capabilities discussed during the sales process either proved far more difficult to implement than represented, required additional consulting services, or were never successfully delivered. What should have streamlined our operations instead created additional complexity, consumed valuable time and resources, and resulted in ongoing frustration for our team. The most disappointing aspect was the lack of accountability once it became clear that the solution was not meeting the expectations that were set during the sales process. Overall, our experience has been one of wasted time, unnecessary expense, and an incomplete system that remains unusable for our intended purposes. ----- Page: 1 / 181\ Seguinte: [Next page](https://www.capterra.pt/software/152373/hubspot-crm?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/152373/hubspot-crm) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data