---
description: Tudo sobre Later Social: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
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title: Later Social - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Software de Marketing de Redes Sociais](/directory/30781/social-media-marketing/software) > [Later Social](/software/152254/later)

# Later Social

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> Plataforma baseada na nuvem que ajuda a planejar, gerenciar e agendar as postagens visuais em mídias sociais e campanhas de marketing no Instagram.
> 
> Verdict: Rated **4.4/5** by 399 users. Top-rated for **Probabilidade de recomendação**.

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## Resumo

### Quem usa Later Social?

Desenvolvido para empresas de todos os portes, o Later é uma plataforma visual de marketing social que ajuda a gerenciar e expandir as mídias sociais.

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.4/5** | 399 Avaliações |
| Praticidade | 4.4/5 | Based on overall reviews |
| Suporte ao cliente | 4.3/5 | Based on overall reviews |
| Relação qualidade/preço | 4.3/5 | Based on overall reviews |
| Recursos | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Later
- **Founded**: 2014

## Commercial Context

- **Preço inicial**: 25,00 US$
- **Modelo de preços**:  (Free version available) (Teste Grátis)
- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: inglês
- **Available Countries**: Afeganistão, Alanda, Albânia, Alemanha, Andorra, Angola, Anguila, Antígua e Barbuda, Argentina, Argélia, Arménia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Baamas, Bangladeche, Barbados, Barém, Belize and 208 more

## Recursos

- Gestão de múltiplas contas
- Integração de redes sociais
- Monitoramento das redes sociais
- Publicação automática
- Rastreamento de engajamento

## Integrations (3 total)

- Instagram
- Meta for Business
- Twitter/X

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Bate-papo

## Category

- [Software de Marketing de Redes Sociais](https://www.capterra.pt/directory/30781/social-media-marketing/software)

## Alternativas

1. [Zoho Social](https://www.capterra.pt/software/159351/zoho-social) — 4.7/5 (3457 reviews)
2. [Jasper](https://www.capterra.pt/software/217242/jasper) — 4.8/5 (1855 reviews)
3. [X Pro](https://www.capterra.pt/software/144330/tweetdeck) — 4.5/5 (1044 reviews)
4. [HubSpot Marketing Hub](https://www.capterra.pt/software/171840/hubspot-marketing) — 4.5/5 (6251 reviews)
5. [Hootsuite](https://www.capterra.pt/software/121701/hootsuite) — 4.4/5 (3801 reviews)

## Avaliações

### "Later is a useful and practical platform to manage social networks" — 4.0/5

> **Ali Andreina** | *8 de maio de 2024* | Imobiliárias | Recommendation rating: 9.0/10
> 
> **Vantagens**: I really like Later because I can create, schedule and publish content for all my clients' social networks. I can do everything on a single platform. It is easy to import and export data, that makes every task easy. I can organize the whole week or the whole month on the calendar. I don't need to be in the office to access the platform, that gives a lot of freedom. It is easy to integrate social networks. It is possible to schedule multiple posts for different days. The reports are very complete and I can show my clients the results of the campaigns. Also, the hashtags are very good, it doesn't just offer generic hashtags.Technical support is very good, customer service is good in general. If you have any questions or problems, they will solve it. There are multiple prices depending on the needs of your company or project. They also offer a free trial.My experience with Later has been positive, it is a useful and practical platform. There are many tutorials that can help you if you don't know how to configure an option. As a community manager it made my job a lot easier.
> 
> **Desvantagens**: I don't have much to complain about. But the free version has limits. The number of posts you can schedule per month is limited. In addition, there are functions such as statistics that are also limited. The mobile app is not very good.
> 
> My experience with Later is positive in general. I would even recommend this platform to other administrators.

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### "Easy Scheduling Tool" — 5.0/5

> **Maddison** | *23 de janeiro de 2026* | Publicidade e marketing | Recommendation rating: 10.0/10
> 
> **Vantagens**: Later is super user-friendly and it is very easy to schedule organic content out to multiple platforms at one time. The overview also is nice so you can see a birds eye view of where things are at.
> 
> **Desvantagens**: At what point you were able to leave comments - this feature going away felt like a loss. Our QA specialist used to leave comments as edits for our team. Removing this feature made things more manual.
> 
> We've been using later organically for almost two years for both ourselves and clients to publish didn't content across different platforms. Very helpful in terms of mapping out content in advance.

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### "Later is ok for the bare minimum" — 3.0/5

> **Kelly** | *9 de julho de 2026* | Publicidade e marketing | Recommendation rating: 6.0/10
> 
> **Vantagens**: Later is easy to learn there is a free version and I make that work for me for now. &#10;Account management is easy, it's separated into groups.
> 
> **Desvantagens**: A lot of the features I need like analytics and hashtags are only available with the paid tier.  You only get 12 Instagram posts with the free version.  Content creation is easy but sometimes the pictures on Instagram turn out blurry when posting.
> 
> Overall it's good but I wish the free version had more features.  I haven't experienced any posts not going through when scheduled.

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### "Love Later\!" — 5.0/5

> **Fiona** | *22 de maio de 2025* | Publicidade e marketing | Recommendation rating: 10.0/10
> 
> **Vantagens**: Later is so easy to use and the visual grid is excellent - it’s also super easy to manage multiple profiles and multiple client social accounts. There are so many features from drafts to analytics to the linkin bio
> 
> **Desvantagens**: It’s missing LinkedIn analytics which would make it perfect and I’d love to be able to auto post stories on Instagram but otherwise all good.
> 
> Overall experience is 99/100 for Later. I’ve tried other scheduling programs but this is by far the best.

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### "With a Few More Features, It Would Be a Solid Piece of Software for Publishing" — 5.0/5

> **Melle** | *14 de novembro de 2022* | Publicidade e marketing | Recommendation rating: 6.0/10
> 
> **Vantagens**: Auto hashtags, basic image editing, the ability to select different times for different channels in one post, the post feed preview feature; and a solid, reliable performance 90% of the time.  They also have a decent free plan with basic features and 10 free posts per month.
> 
> **Desvantagens**: The post types you can schedule are ULTRA limited (no reels), the media center is a mess to find your content in, the analytics are limited (but that doesn't really matter) and more often than they should, the connections to social platforms need refreshing (which also doesn't really matter).  Also, you can't schedule to all the platforms, google business being left out is especially unfortunate.
> 
> We all love later.  Unfortunately due to the lack of ability to schedule more advanced post types like reels and the inability to post to google business, we've had to start using a different service (which is not as foundationally good) but does offer those features.  All in all however, if you're looking for a solid, reliable, industry standard for social media publishing, this is your software.

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## Links

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