--- description: Tudo sobre Semrush: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Semrush - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [AI Search Visibility](/directory/34597/ai-search-visibility/software) > [Semrush](/software/151962/semrush) # Semrush Canonical: https://www.capterra.pt/software/151962/semrush Page: 1 / 94\ Seguinte: [Next page](https://www.capterra.pt/software/151962/semrush?page=2) > Onde bons profissionais de marketing se tornam excelentes. > > Verdict: Rated **4.6/5** by 2317 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Semrush? De empresas pequenas a globais, o SEMrush é a plataforma ideal para gerenciar a visibilidade online e acelerar o crescimento digital. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.6/5** | 2317 Avaliações | | Praticidade | 4.3/5 | Based on overall reviews | | Suporte ao cliente | 4.4/5 | Based on overall reviews | | Relação qualidade/preço | 4.2/5 | Based on overall reviews | | Recursos | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Semrush - **Location**: Trevose, EUA - **Founded**: 2008 ## Commercial Context - **Preço inicial**: 139,95 US$ - **Modelo de preços**: (Free version available) (Teste Grátis) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, chinês, coreano, espanhol, francês, inglês, italiano, japonês, português, russo, turco, vietnamita - **Available Countries**: Alemanha, Austrália, Brasil, Canadá, China, Espanha, Estados Unidos, França, Itália, Japão, México, Países Baixos, Reino Unido, Singapura, Índia ## Recursos - Alertas/notificações - Análise de dados de campanhas - Análise de dados de links - Análise de dados do site - Análise de dados visual - Campanhas multicanal - Coleta de dados de multicanal - Distribuição de multicanal - Encurtador de URL - Ferramentas de colaboração - Ferramentas de pesquisa de palavras chave - Gerenciamento de SEO - Gestão de auditorias - Gestão de campanhas - Gestão de canais - Gestão de conteúdo - Gestão de listas - Gestão de modelos - Gestão de múltiplas contas - Gestão de tarefas - Importação/exportação de dados - Indicadores de desempenho - Inteligência artificial e aprendizado de máquina - Marketing Management - Marketing social - Modelos personalizáveis - Monitoramento - Monitoramento da concorrência - Monitoramento das redes sociais - Monitoramento de campanha - Monitoramento de sites - Monitoramento de tempo na página - Painel - Painel de atividades - Participação do cliente - Planejamento de campanhas - Rastreamento da interação entre usuários - Rastreamento de conversão - Rastreamento de engajamento - Rastreamento de palavras chave - Rastreamento de posições de palavras-chave - Real-Time Analytics - Relatórios de tráfego da Internet - Relatórios e análise de dados - Relatórios e estatística - Relatórios personalizáveis - SEO Audit - Segmentação geográfica - Third-Party Integrations - Visualização de dados ... and 25 more features ## Integrations (11 total) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [AI Search Visibility](https://www.capterra.pt/directory/34597/ai-search-visibility/software) ## Categorias relacionadas - [AI Search Visibility](https://www.capterra.pt/directory/34597/ai-search-visibility/software) - [Sistemas de Inteligência Competitiva](https://www.capterra.pt/directory/30539/competitive-intelligence/software) - [Ferramentas de SEO](https://www.capterra.pt/directory/30931/seo/software) - [Ferramentas de Marketing com IA](https://www.capterra.pt/directory/34136/ai-marketing-tools/software) - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) ## Alternativas 1. [Wix](https://www.capterra.pt/software/169007/wix) — 4.4/5 (10668 reviews) 2. [SEO PowerSuite](https://www.capterra.pt/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 3. [Ahrefs](https://www.capterra.pt/software/176340/ahrefs) — 4.7/5 (583 reviews) 4. [AccuRanker](https://www.capterra.pt/software/149278/accuranker) — 4.9/5 (330 reviews) 5. [SE Ranking](https://www.capterra.pt/software/142169/se-ranking) — 4.7/5 (297 reviews) ## Avaliações ### "A highly accurate tool for website audits and overall performance evaluation." — 5.0/5 > **Priyanka** | *16 de dezembro de 2025* | Serviços e tecnologia da informação | Recommendation rating: 10.0/10 > > **Vantagens**: This tool is invaluable for understanding organic and AI-driven traffic and for researching high-volume keywords for websites. Overall, it is one of the best tools for me. > > **Desvantagens**: For small business owners, the website's pricing is very high. we can add limited project ad users on basc plan. > > I have been using SEMrush for the past 8–9 years, as I work in performance marketing. Very accurate tool for website audits and finding technical problems. ----- ### "Reliable Data That Helps Me and My Clients Grow" — 5.0/5 > **Jose** | *18 de dezembro de 2025* | Publicidade e marketing | Recommendation rating: 10.0/10 > > **Vantagens**: What I like most about Semrush is the quality of the information and how easy it is to use that data with real clients. I use it to show businesses where they stand with SEO, how they compare to competitors, and where clear opportunities exist to grow. Semrush has helped me win new clients by showing the tools and process I use, and it’s been essential for improving websites and blogs through keyword research, competitive analysis, and small weekly optimizations that add up over time. It’s a practical tool that supports long-term growth, not just reports. > > **Desvantagens**: The main downside is that Semrush can feel overwhelming at first due to the number of tools available. However, the customer support team is very helpful and does a great job walking you through the platform, starting with the most important features and then covering smaller tools that can also make an impact. I often recorded support sessions so I could rewatch them later, since there’s a lot of valuable information and tips to absorb all at once. The more you understand the tool, the more value you get from it. > > I’ve been using Semrush since 2020, and it’s become a must-have tool for my business. It has helped me grow by making it easier to access reliable data quickly and make informed decisions. More importantly, it allows me to support clients better by having all the insights I need in one place. I highly recommend Semrush for business owners and agencies. ----- ### "Unwanted add-on charges, no refund, and no easy way to remove payment details" — 1.0/5 > **Arsene** | *1 de abril de 2026* | Internet | Recommendation rating: 0.0/10 > > **Vantagens**: The platform is comprehensive and includes a wide range of SEO and competitor analysis tools. Semrush > > **Desvantagens**: The biggest issue was not the software itself, but the billing practices. An expensive add-on was charged to my account without clear and informed consent on my side, and once discovered, no refund was offered. On top of that, I could not directly remove my card, and canceling the add-on required contacting support and waiting up to two weeks. That creates a very poor level of trust for a platform charging business customers at this price point. > > My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features. However, that positive impression was completely overshadowed by a very poor billing and account management experience. I was charged for an expensive AdClarity add-on that I did not clearly intend to subscribe to, and the charges continued until I noticed them. When I contacted support, my refund request was denied. I also found it very frustrating that I could not simply remove my payment card directly, and that removing the add-on required contacting support by email and waiting up to two weeks. As a result, my experience went from initially positive to deeply disappointing, mainly because of the lack of transparency and customer control. ----- ### "Not suitable for solo small business owners + inflexible refund policy" — 1.0/5 > **Suzanne** | *29 de janeiro de 2026* | Clínica de saúde mental | Recommendation rating: 0.0/10 > > **Vantagens**: Semrush is clearly a very powerful and comprehensive SEO platform. It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who use it daily. The depth of features and analytics suggests it’s well-built for advanced use cases. > > **Desvantagens**: I resubscribed to Semrush after having used it briefly in the past when I had an assistant helping me. This time, I intended to use it myself as a solo small business owner. Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform effectively. I contacted customer support almost immediately, explained that I had not used the tool, and asked for a refund. I was polite, transparent, and acknowledged that this was technically a resubscription—even though my previous use had been with help and this was my first attempt to use it independently. Despite the request being made within two days, my refund was denied because the subscription was month-to-month rather than annual. The case was escalated internally and then closed as “final,” with no reconsideration possible. While I understand companies have policies, this experience felt particularly rigid given: •The extremely short timeframe (2 days) •The lack of actual product use •The reality that Semrush is heavily marketed to small business owners, despite having a very steep learning curve This platform may work well for experienced SEO professionals or teams, but in my experience it is not beginner-friendly and not forgiving to solo business owners who quickly realize it’s not the right fit. I would strongly encourage other small business owners to fully understand the refund limitations before subscribing and to be realistic about whether they truly have the time and expertise required to use this tool effectively. > > My overall experience was that Semrush is a powerful but highly complex platform that is not well-suited for solo small business owners without dedicated SEO experience or support. I realized within two days of resubscribing that I did not have the time or technical background needed to use the tool effectively, and I contacted support immediately after recognizing this. While customer support was responsive, the refund process was extremely rigid. Despite the very short timeframe and the fact that I had not meaningfully used the product, my refund request was denied and the case was closed as final. This left me feeling that there was little flexibility or consideration for small business owners who quickly determine the platform is not a good fit. This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo business owners realistically have. ----- ### "The Swiss Army knife for maximizing digital marketing with competitive intelligence" — 5.0/5 > **Jose A** | *18 de dezembro de 2025* | Serviços e tecnologia da informação | Recommendation rating: 8.0/10 > > **Vantagens**: The Swiss Army knife for maximizing digital marketing with competitive intelligence: Keyword Research, On-Page SEO, Off-Page SEO, Local SEO, SEM, Visibility/Traffic Analysis of online projects, Social Media Marketing, AI-assisted SEO Friendly Content Generation and many more tools in a single platform. > > **Desvantagens**: Although it has some features/functionalities with modular pricing depending on whether you want to activate them or not, there is a base price that includes many features that I practically don't use, and I would prefer a more modular initial price or a possible cheaper monthly fee. > > Overall, it saves you a lot of time and work in different areas of digital marketing by centralizing everything on a single platform, with a fairly large database of keywords and backlinks, making it possible to analyze/work on any digital project, whether they are small digital businesses or large projects, their support is quite good, even offering a multitude of training resources and new AI-related features that they are introducing. ----- Page: 1 / 94\ Seguinte: [Next page](https://www.capterra.pt/software/151962/semrush?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/151962/semrush) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data