--- description: Tudo sobre Similarweb: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Similarweb - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Software Web Analytics](/directory/30073/web-analytics/software) > [Similarweb](/software/148472/similarweb-pro) # Similarweb Canonical: https://www.capterra.pt/software/148472/similarweb-pro Page: 1 / 12\ Seguinte: [Next page](https://www.capterra.pt/software/148472/similarweb-pro?page=2) > Empresa de inteligência de mercado digital usada por centenas de milhares de empresas para informações estratégicas globais em vários dispositivos. > > Verdict: Rated **4.6/5** by 256 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Similarweb? A SimilarWeb é uma empresa global de inteligência de mercado para vários dispositivos usada por centenas de milhares de empresas em todo o mundo para descobrir, decidir e implantar sua estratégia digital. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.6/5** | 256 Avaliações | | Praticidade | 4.6/5 | Based on overall reviews | | Suporte ao cliente | 4.4/5 | Based on overall reviews | | Relação qualidade/preço | 4.2/5 | Based on overall reviews | | Recursos | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Similarweb - **Founded**: 2007 ## Commercial Context - **Preço inicial**: 125,00 US$ - **Modelo de preços**: (Free version available) (Teste Grátis) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop) - **Idiomas**: alemão, checo, chinês, espanhol, francês, inglês, italiano, japonês, neerlandês, português, russo, sueco - **Available Countries**: Alemanha, Austrália, Brasil, Canadá, China, Coreia do Sul, Emirados Árabes Unidos, Espanha, Estados Unidos, França, Japão, México, Países Baixos, Reino Unido, Singapura, Taiwan, Índia ## Recursos - Alertas/notificações - Análise da concorrência - Análise de dados de campanhas - Análise de dados do site - Análise de dados visual - Banco de dados de contatos - Coleta de dados de multicanal - Contabilidade de carteiras - Distribuição de multicanal - Ferramentas de pesquisa de palavras chave - Gerenciamento de SEO - Gerenciamento de contatos - Gestão da comunicação - Gestão de auditorias - Gestão de campanhas - Gestão de canais - Gestão de experiência do cliente - Importação/exportação de dados - Indicadores de desempenho - Marketing de multicanal - Modelos personalizáveis - Monitoramento - Monitoramento de campanha - Monitoramento de sites - Monitoramento de tempo na página - Múltiplas campanhas - Múltiplas fontes de dados - Painel - Personalização - Pesquisa e filtro - Planejamento de campanhas - Previsão - Publishing/Sharing - Páginas de início/formulários web - ROI Tracking - Rastreamento de conversão - Rastreamento de engajamento - Rastreamento de interações - Rastreamento de palavras chave - Rastreamento de posições de palavras-chave - Rastreamento de visitantes - Real-Time Analytics - Relatórios de tráfego da Internet - Relatórios e análise de dados - Relatórios e estatística - Relatórios personalizáveis - SEO Audit - Segmentação de clientes - Visualização de dados - Vários idiomas ... and 22 more features ## Integrations (7 total) - Amazon S3 - Google Analytics 360 - Google Sheets - HubSpot CRM - Salesforce Marketing Cloud - Salesforce Sales Cloud - Snowflake ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Assistência 24/7 - Bate-papo ## Category - [Software Web Analytics](https://www.capterra.pt/directory/30073/web-analytics/software) ## Categorias relacionadas - [Software Web Analytics](https://www.capterra.pt/directory/30073/web-analytics/software) - [Software de Inteligência Artificial](https://www.capterra.pt/directory/30938/artificial-intelligence/software) - [Software de Otimização de Websites](https://www.capterra.pt/directory/31557/website-optimization-tools/software) - [Software PPC](https://www.capterra.pt/directory/30967/ppc/software) - [Ferramentas de Análise de Redes Sociais](https://www.capterra.pt/directory/31655/social-media-analytics-tools/software) ## Alternativas 1. [Lucky Orange](https://www.capterra.pt/software/150695/lucky-orange) — 4.7/5 (260 reviews) 2. [Semrush](https://www.capterra.pt/software/151962/semrush) — 4.6/5 (2316 reviews) 3. [Looker](https://www.capterra.pt/software/169053/looker) — 4.5/5 (282 reviews) 4. [AccuRanker](https://www.capterra.pt/software/149278/accuranker) — 4.9/5 (330 reviews) 5. [Mixpanel](https://www.capterra.pt/software/158740/mixpanel) — 4.5/5 (146 reviews) ## Avaliações ### "Facilidade de Utilização" — 5.0/5 > **Jailson** | *27 de setembro de 2024* | Automotivo | Recommendation rating: 10.0/10 > > **Vantagens**: Porque eu consigo acompanhar a concorrência > > **Desvantagens**: Eu gosto de ver os dados de performance e SEO como um todo. > > Acredito ser facil de utilizar, não vejo problemas no dia a dia. ----- ### "Boa usabilidade" — 4.0/5 > **LEONARDO** | *27 de setembro de 2024* | Contabilidade | Recommendation rating: 8.0/10 > > **Vantagens**: pela visão estratégia e acompanhamento da concorrência. > > **Desvantagens**: Gosto dos dados de performance e SEO.... > > Ferramenta bem completa, analise de comportamento de mercado. ----- ### "similar web" — 3.0/5 > **bruno** | *27 de setembro de 2024* | Roupa e moda | Recommendation rating: 8.0/10 > > **Vantagens**: ter analise de mercados e comportamentos , analise de seo facilitdas > > **Desvantagens**: analise focadas só em web e desk vai ficar obsoleto em breve ----- ### "ótima ferramenta" — 5.0/5 > **Bianca** | *23 de setembro de 2024* | Roupa e moda | Recommendation rating: 10.0/10 > > **Vantagens**: Gosto muito das análises de mercado, posso estudar a concorrência e prever tendências com a ferramenta > > **Desvantagens**: Não gosto que alguns dos dados demoram mais de um mês para serem fechados. Para algumas análises eu precisaria de uma estimativa diária e quinzenal. ----- ### "A Powerful Platform for Traffic Intelligence, Market Research, and Competitive Benchmarking" — 5.0/5 > **Caterina** | *23 de abril de 2026* | Pesquisa de mercado | Recommendation rating: 10.0/10 > > **Vantagens**: We rely on Similarweb on a regular basis in our market research work to estimate website traffic, benchmark competitors in specific industries, and gain a clearer understanding of traffic acquisition trends. It is an extremely useful platform for comparing companies operating in the same market and highlighting differences in channel mix, growth trajectories, and overall digital performance. One of the aspects we value most is the level of detail the platform provides. The Industries section is particularly helpful because it enables us to analyze several websites within the same category at once, making it easier to identify leading players, detect up-and-coming competitors, and build a more complete picture of the competitive landscape. The platform also offers many ways to explore the data in depth, and the introduction of AI traffic insights is a very welcome addition that makes the analysis even more relevant in today’s context. From a usability standpoint, the interface is clear and user-friendly, even though there is a bit of a learning curve at the beginning due to the breadth of features available. Because the platform includes so many data points and sections, it takes some time to learn where everything is. Once that familiarity is built, however, it becomes a very efficient and powerful tool. Integration is another major strength. The option to export data into Excel is very practical for everyday work, while the APIs offer significant value for more advanced applications. We use them both to feed data into Looker Studio and to support integration with an internal software solution we are currently developing, which makes Similarweb even more important within our workflow. In terms of performance, Similarweb is currently the strongest solution we use for traffic analysis. It combines broad coverage, ease of use, and analytical depth, making it highly effective for competitive benchmarking and market intelligence activities. Pricing is certainly a factor, as it is a premium platform, but this is aligned with its professional positioning. For organizations that depend heavily on traffic intelligence and competitor analysis, the value delivered can justify the investment. Lastly, our experience with support and onboarding has been very positive. We have a dedicated contact person who is consistently available and helpful, and we stay in regular contact. This ongoing support makes it easier to take full advantage of the platform and contributes to a smoother overall experience. Overall, Similarweb is an excellent solution for market research and competitive benchmarking, especially for teams that need dependable traffic data, strong comparison capabilities, and flexible integration options. > > **Desvantagens**: On the downside, some areas of Similarweb provide more depth than others. For instance, sections like Industries are extremely helpful for obtaining a high-level view of the market and comparing several players at the same time, but they do not always offer the same level of detail available when analyzing individual websites or conducting direct comparisons between a smaller group of up to five sites. Another point to consider is that the user experience evolves quite often. Although the platform remains highly capable, frequent interface updates can require users to spend time readjusting and locating features or data again, which may temporarily reduce efficiency. Lastly, while many datasets can be exported easily, not every insight is equally accessible in a structured format. In some cases, the most practical way to capture certain information is through screenshots rather than downloadable files, which can be a limitation when that data needs to be reused in reports or integrated into internal tools. > > Overall, our experience with Similarweb has been very positive. We use it extensively for market research and competitive analysis, as it provides reliable traffic estimates, strong benchmarking capabilities, and valuable insights into digital performance and acquisition channels. The platform stands out for the depth of its analysis, especially when comparing competitors and understanding market dynamics. Features like the Industries section already offer a broad and useful view of the competitive landscape, and the addition of AI-related traffic insights has further increased the platform’s value. In particular, these new capabilities make Similarweb even more relevant today for understanding how visibility is evolving in areas connected to AI-driven discovery, including AEO and GEO. Integration options, including Excel exports and APIs, add significant value to our workflow, allowing us to incorporate data into reports and internal tools. While there is an initial learning curve, and some sections are more detailed than others, the platform remains highly effective once fully adopted. Although pricing is on the higher side, it is consistent with the platform’s professional positioning and the value it delivers. Overall, Similarweb is a key tool in our daily activities, helping us provide more accurate, data-driven insights to our clients and support better strategic decisions. ----- Page: 1 / 12\ Seguinte: [Next page](https://www.capterra.pt/software/148472/similarweb-pro?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/148472/similarweb-pro) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | tr | | ----- ## Structured Data