BlueConic

by BlueConic

4 / 5 7 reviews
BlueConic

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Average Ratings

7 reviews
  • Overall 4 / 5
  • Ease of Use 4 / 5
  • Customer Service 4 / 5
  • Features 4 / 5
  • Value for Money 3.5 / 5

Product Details

  • Starting Price $500/month
  • Free Version Yes
  • Free Trial No
  • Training Webinars
    Documentation
  • Support Business Hours
    Online

Vendor Details

  • BlueConic
  • http://www.blueconic.com

About BlueConic

Customer data platform designed to synchronize customer intent across the marketing ecosystem; provides intuitive personalization engine, AB testing support, a mobile SDK, data visualization, and more.

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BlueConic Features

  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages / Web Forms
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Surveys
  • Test Scheduling
  • Visual Editor
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BlueConic Most Helpful Reviews

Powerful, fairly user-friendly customer data platform with segmentation, integration and interaction

Translate with Google Reviewed on 2/17/2018
Web Content Manager
Furniture, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source 
Source: asdf
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: We use BlueConic to send notifications to use, create product recommendations, create smart audiences for use in advertising, get deep audience insights on our web visitors and site data, and to unify data sets.

Pros: I think the biggest pro about BlueConic is the team. I love working with them and every time I talk to them I learn something. They are extremely knowledgeable and have tons of insight. They give great recommendations for use cases. Other pros are the segmentation, progressive profiling, data aggregation through integration, and depth of possible use cases. BlueConic can help extend the functionality and capabilities of your existing ecommerce or site platform. Since it is able to inject user experiences real-time by segment, it's uses for on-site personalization are extensive. It also can help you create better target audiences for advertising on other platforms like Facebook or in AdWords. With a tremendous amount of available data points, you can create highly specific segments that you can then push to ad platforms (which you can then use to create lookalike audiences).

Cons: There are a couple cons to BlueConic. One is that while the team is always glad to help out with your projects, it is largely self-service. Meaning if you don't have a good grasp of the platform and have a solid strategy in place of how to utilize it, you won't get as much out of it. That being said, they are always willing to help you brain storm and even build out conceptual use cases for you. However, you need to immerse yourself in the platform. There's a bit of a learning curve if you have never used a CDP before. Also, the open-ended nature of the platform means you might feel lost knowing exactly what you can do with it if you don't come in with a clear goal. Also, integrations depend largely on email address, so if you haven't got a lot of email addresses in your data sets, unifying them with your site data in BlueConic is going to be tricky. Lastly, I haven't priced other CDPs lately (we've used them for about 3 years), but for a small business it can be a bit pricey. It will be best utilized if you have a complex marketing stack already and need a way to unify your data for use in personalization and advertising.

Brings all of my disseminated data and fragmented view on my customers into one actionable pot!

Translate with Google Reviewed on 4/12/2018
Laura Wiersema
Director
Hickety Pickety
Used the Software for: 1-5 months
Reviewer Source 
Source: asdf
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Wow! My challenge was that I had various, siloed marketing technologies solutions and I didn't have a seamless way to integrate them, therefore having fragmented views of the customers and different tools serving different purposes. I love the many platform plugins and quick connections that BlueConic brings to the table, synchronising all of my disconnected systems. If you can get some techie help, you can even customise a new plugin to suit your specific needs on top of what BlueConic has to offer!!! The result? You're left with a rich and comprehensive view of the customer which is progressive: it gets richer as you continue uncovering data from subsequent sessions, channels etc.

Cons: I just need to keep an eye on reaching my limits threshold of my subscription so that I don't get charged extra as the billing is done automatically when that happens; you can't always avoid it, but I suppose that's a common scenario.

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