Akero

Comentários: Here at BCA we use Akero for all of our Open Event Facebook Campaigns. It has been a huge help to us having all of the pre-registrations in one place and a massive change from our old system where the pre-registrations would be sent directly to our emails from the website which we then would input manually onto a spreadsheet. As well as helping us by having all of the leads in one place, it has saved us a huge amount of time. It is also great to have the landing page embedded onto our website and the forms/ landing page is very user friendly.

Vantagens: Ease of use
Works very well for our Open Events
Easy to download information onto a spreadsheet
Time saving software for us

Desvantagens: The only cons about this software would be that when our leads have come through via the Akero landing page, they sometimes are split into two sections 'all leads' and then 'to review' rather than one place.

Vantagens: The use of Akero has been a (slightly convoluted) way of managing our Student Helper cohort, of which we use vast numbers to cover our Student Recruitment events spanning four campuses, plus our Outreach work - we needed a CRM system that worked for us, and fast. The team at Akero have been nothing but helpful in supporting the use of the software for a task which it was not built to perform but really has potential for! The platform is well designed and easy to work with.

Desvantagens: As this software is a CRM and not a casual worker management tool, there are obviously some limitations to what we can do. We hope to work with the Akero team to see how we can adapt together to create a platform that truly works for us.

Comentários: We primarily use Akero for capturing and developing leads for open events at the college. The tracking capabilities and reports are really useful and great for showing senior management what has worked well within the marketing campaign. At the moment we use a different email marketing platform however we are interested to see that the Akero package is developing further to encompass more functionality in this regard which may enable us to pull all our activity together into the single platform in the future.

Vantagens: Reports

Desvantagens: The fact that I now have to pay for it when previously it was free of charge for charities and educational institutions.

Comentários: It's essential we are able to track how many leads our marketing campaigns are generating and which where the leads are coming from. Akero allows us to create custom landing pages easily and quickly as well as providing a highly personalised experience for our contacts which is completely trackable, so we know we are spending our money in the right places. The new automation features are great to and the platform is constantly evolving, I'd definitely recommend!

Comentários: Akero is a great CRM at a good price point. Crucially it helps bridge the gap between sales and marketing, allowing us to link them together and more accurately track campaigns and ROI and also maximise sales on the leads we generate. The guys at Akero have been fantastic in helping us get set up and helping us with implementing more complex workflows to take full advantage of the softwares capabilities. Would highly recommend.