--- description: Tudo sobre WebEngage: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: WebEngage - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Automação de Marketing](/directory/6/marketing-automation/software) > [WebEngage](/software/143401/webengage) # WebEngage Canonical: https://www.capterra.pt/software/143401/webengage Page: 1 / 3\ Seguinte: [Next page](https://www.capterra.pt/software/143401/webengage?page=2) > O WebEngage é uma ferramenta de automação de marketing B2C multicanal. Ele ajuda a aumentar a retenção de usuários e gerar conversões de baixo custo. > > Verdict: Rated **4.5/5** by 32 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa WebEngage? Mais de 40 mil empresas globais de vários setores — comércio eletrônico, hotelaria, viagens, bancos, serviços financeiros e seguros; mídia, entretenimento, imóveis, tecnologia educacional. Acesse o site. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.5/5** | 32 Avaliações | | Praticidade | 4.4/5 | Based on overall reviews | | Suporte ao cliente | 4.5/5 | Based on overall reviews | | Relação qualidade/preço | 4.3/5 | Based on overall reviews | | Recursos | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: WebEngage - **Location**: Mumbai, Índia - **Founded**: 2011 ## Commercial Context - **Preço inicial**: 1000,00 US$ - **Target Audience**: 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop), Android (celular), iPhone (celular), iPad (tablet) - **Idiomas**: inglês - **Available Countries**: Arábia Saudita, Catar, Emirados Árabes Unidos, Filipinas, Indonésia, Koweit, Índia ## Recursos - A/B Testing - Agendamento de campanhas - Alertas/notificações - Análise de dados do site - Análises de dados comportamentais - Automação de marketing - Ações ativadas por eventos - Banco de dados de contatos - Bate-papo ao vivo - CAN-SPAM Compliance - CRM - Captura de leads - Comunicação multicanal - Conectores de dados - Controles/permissões de acesso - Ferramentas de colaboração - Gerenciamento de contatos - Gestão da comunicação - Gestão de assinantes - Gestão de canais - Gestão de dados do consumidor - Gestão de leads - Gestão do pipeline de vendas - Histórico do cliente - Indicadores de desempenho - Inteligência artificial e aprendizado de máquina - Marketing Management - Mobile Optimization - Modelos personalizáveis - Monitoramento do KPI - Múltiplas campanhas - Perfis de clientes - Personalização - Pesquisa e filtro - Planejamento de campanhas - Páginas de início/formulários web - Rastreamento de conversão - Rastreamento de e-mails - Rastreamento de engajamento - Rastreamento de interações - Rastreamento de retenções - Real-Time Analytics - Real-Time Reporting - Recomendações - Relatórios e análise de dados - Relatórios e estatística - SMS Notifications - Segmentação de clientes - Segmentação por comportamentos - Visualização de dados ... and 29 more features ## Integrations (23 total) - AWS Cloud9 - Adjust - Adobe Commerce - Amplitude - Appmaker.xyz - AppsFlyer - BigCommerce - Branch - Cashfree - Google Cloud - HubSpot CRM - Liferay DXP - Limechat - Mailchimp - Mixpanel ... and 8 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) ## Categorias relacionadas - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) - [Software de Notificações Push](https://www.capterra.pt/directory/30969/push-notifications/software) - [Software de Mobile Marketing](https://www.capterra.pt/directory/31308/mobile-marketing/software) - [Ferramentas de Marketing com IA](https://www.capterra.pt/directory/34136/ai-marketing-tools/software) - [Software para Retenção de Clientes](https://www.capterra.pt/directory/34255/customer-retention/software) ## Alternativas 1. [Salesforce Marketing Cloud](https://www.capterra.pt/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews) 2. [Mailchimp](https://www.capterra.pt/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [Marketo Engage](https://www.capterra.pt/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 4. [Campaign Monitor by Marigold](https://www.capterra.pt/software/76928/campaign-monitor) — 4.5/5 (505 reviews) 5. [Thryv](https://www.capterra.pt/software/156926/thryv) — 4.2/5 (505 reviews) ## Avaliações ### "Kind of must have tools for marketing automations" — 5.0/5 > **Sushant** | *30 de novembro de 2022* | Gestão da educação | Recommendation rating: 9.0/10 > > **Vantagens**: UX is just fantastic; it makes it easy for anyone to get started. It's more inclined towards marketing and automation. The user journeys combined with cross-platform marketing are killer. We had literally improved some of our key product metrics like onboarding, churn etc just by sending personalised notifications/banners/offers using it's journeys. > > **Desvantagens**: Product analytics can be improved a bit so that I don't have to pay a hefty price for multiple tools across this segment. > > Overall it's brilliant, I will recommend WebEngage if you want to automate customer journeys and send hyper-personalised cross-channel communications to customers. We use to target our customers in all three channels depending on user behaviour. ----- ### "webengage for all you marketing automation and customer data platform needs" — 4.0/5 > **Bhagyashri** | *21 de dezembro de 2023* | Varejistas | Recommendation rating: 9.0/10 > > **Vantagens**: 1.their customer data platform 2.its ease of integration with other tools like bigquery looker studio 2. Customisable dashboards > > **Desvantagens**: Service - there support team is very difficult to handle they do not understand requirement > > It has been great integration webengage with our website of customer journey analytics and i learnt a lot in this process , We moved to webengage from gamooga ab its very smooth transition easy to use for marketing team and fulfils marketing requirement ----- ### "Review - Amit Desai - MyGlamm" — 3.0/5 > **Amit** | *5 de abril de 2022* | Cosmético | Recommendation rating: 7.0/10 > > **Vantagens**: Panel is very user friendly and highly customized. > > **Desvantagens**: Segment level reporting and funnels are not possible, majority of Analytics are based on Event and not on users ----- ### "Engage your user with all channels with WebEngage" — 4.0/5 > **Avaliador Verificado** | *19 de junho de 2021* | Pesquisa de mercado | Recommendation rating: 8.0/10 > > **Vantagens**: With WebEngage we get all channels like Email, Push notification, SMS, WhatsApp and many more at one place. We can use all this cannels to engage our audience. WebEngage comes with excellent Analytics feature. We data to check deep insights and can analyze for creating marketing Strategy. > > **Desvantagens**: Found difficulty to create dynamic email templates. Very few pre-built email templates available in Library. > > My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with this tool. We don't require any additional tool any channel. WebEngage provide us all at one place. Now our customer journey is more powerful and our reach has increased dramatically. ----- ### "Seamless CRM Tool" — 5.0/5 > **Avaliador Verificado** | *20 de dezembro de 2021* | Publicidade e marketing | Recommendation rating: 8.0/10 > > **Vantagens**: The Ease of User Journey Creation, Notification Delivery, Cross Channel Attribution and Analytics are some of the things that makes this tool better than many others in the market.Email Marketing in particular is better than othe > > **Desvantagens**: The UI is a bit complicated to understand and needs a proper walkthrough from experts. Notification Delivery rates suffered when we achieved scale. > > All in all its a good tool for CRM Automation and helps us define user journeys effortlessly. ----- Page: 1 / 3\ Seguinte: [Next page](https://www.capterra.pt/software/143401/webengage?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/143401/webengage) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | ----- ## Structured Data