--- description: Tudo sobre Oracle Marketing: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Oracle Marketing - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Automação de Marketing](/directory/6/marketing-automation/software) > [Oracle Marketing](/software/140450/oracle-marketing-cloud) # Oracle Marketing Canonical: https://www.capterra.pt/software/140450/oracle-marketing-cloud Page: 1 / 3\ Seguinte: [Next page](https://www.capterra.pt/software/140450/oracle-marketing-cloud?page=2) > Automatize o marketing social e de conteúdo, o direcionamento, a segmentação e a gestão de leads com a solução Oracle Marketing Cloud. > > Verdict: Rated **4.1/5** by 51 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Oracle Marketing? Para profissionais de marketing. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.1/5** | 51 Avaliações | | Praticidade | 3.7/5 | Based on overall reviews | | Suporte ao cliente | 3.9/5 | Based on overall reviews | | Relação qualidade/preço | 3.3/5 | Based on overall reviews | | Recursos | 4.1/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Oracle - **Location**: Chicago, EUA - **Founded**: 1977 ## Commercial Context - **Preço inicial**: 2000,00 US$ - **Target Audience**: 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Windows (desktop), Android (celular) - **Idiomas**: alemão, inglês - **Available Countries**: Austrália, Canadá, China, Estados Unidos, Reino Unido, Índia ## Recursos - A/B Testing - Automação de marketing - Gestão de campanhas - Gestão de leads - Marketing de multicanal - Marketing por e-mail - Páginas de início/formulários web - Qualificação de leads - ROI Tracking - Rastreamento de visitantes do site - Segmentação ## Opções de suporte - Suporte por telefone - Bate-papo ## Category - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) ## Categorias relacionadas - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) - [Software de Gestão de Campanhas](https://www.capterra.pt/directory/30012/campaign-management/software) - [Software de Marketing de Redes Sociais](https://www.capterra.pt/directory/30781/social-media-marketing/software) - [Ferramentas de Social Networking](https://www.capterra.pt/directory/10043/social-networking/software) - [Software de Webconferência](https://www.capterra.pt/directory/30075/web-conferencing/software) ## Alternativas 1. [Wix](https://www.capterra.pt/software/169007/wix) — 4.4/5 (10640 reviews) 2. [Publer](https://www.capterra.pt/software/177145/publer) — 4.8/5 (911 reviews) 3. [Brevo](https://www.capterra.pt/software/132996/brevo) — 4.6/5 (3418 reviews) 4. [Mailchimp](https://www.capterra.pt/software/110228/mailchimp) — 4.5/5 (17587 reviews) 5. [MailerLite](https://www.capterra.pt/software/136603/mailerlite) — 4.7/5 (2258 reviews) ## Avaliações ### "Oracle Marketing Cloud" — 4.0/5 > **Mark** | *5 de dezembro de 2018* | Indústria têxtil | Recommendation rating: 8.0/10 > > **Vantagens**: My company had purchased a 2 year contract with Oracle package which includes the Marketing Cloud of which was used by me. Changing from an old system to Oracle was done with ease and the functionality Oracle offers along with its UI and troubleshoot is great for its users. Overall i am pleased with this software. > > **Desvantagens**: The price for the package was quite high in its 2 year contract, also the customer support was not easy to get a hold of, at least for me. > > Oracle Marketing has eased our Departments working conventions due to the many functionalities it offers such as data tracking, automated report generation, reminder, hierarchy etc.. ----- ### "Robust bill pay program" — 5.0/5 > **Kathy** | *24 de fevereiro de 2025* | Veterinária | Recommendation rating: 6.0/10 > > **Vantagens**: Ease of submitting expense reports for multiple users, robust reporting for bills paid > > **Desvantagens**: Nothing once robust training was rolled out, can be a complicated program with many different functions > > Used daily for bill pay/expense report tracking ----- ### "Advanced but hard to use" — 3.0/5 > **Avaliador Verificado** | *16 de maio de 2022* | Software | Recommendation rating: 5.0/10 > > **Vantagens**: Oracle's CX suite is extremely flexible (not to mention powerful) in its capabilities and suite of tools to allow any enterprise client to execute advanced campaigns. -The interface got a lot better and easier to use - once set up, creating email campaigns is pretty easy - advanced reporting > > **Desvantagens**: Oracle's CX suit is extremely robust but very complex, hard to integrate and very expensive to maintain. it will take the average team at least 3-4 months just to get the basics, so getting things up and running and doing advanced marketing campaigns in it is nothing short of a marathon (with high costs involved) however, as the backend is still old in some of the tools it's still a bit clunky even with it's relatively new interface ----- ### "A robust marketing automation tool for streamlining digital marketing and contact management" — 4.0/5 > **Avaliador Verificado** | *13 de junho de 2018* | Software | Recommendation rating: 8.0/10 > > **Vantagens**: OMC (Or Eloqua as I still call it), it extremely deep in its functionality, features and integrations. If what you want to do isn't out of the box, or a plugin available, you can create just about any program or process within the system. > > **Desvantagens**: The reporting is horrible. It is not intuitive, even the customizable reports are clunky to build and take forever to load. There are even instances where there is "too much" data to load a report\! How is that possible for an enterprise-level software? > > Streamlines email marketing, contact management and our Marketing to Sales processes. We have been able to clean up our database, create new processes that provide Sales with the information they need about our new leads, and report on the metrics that help us making ongoing decisions. ----- ### "Oracle Marketing Cloud: A Full fledge marketing automation solution" — 4.0/5 > **Raghu** | *13 de março de 2019* | Engenharia mecânica ou industrial | Recommendation rating: 9.0/10 > > **Vantagens**: Seamless integration with third party tools like Dynamics, sales force. Social integration such as twitter and Facebook give you insight of social media campaigns, this has helped us a lot. Also, hyper cloud feature is cool which is used to create personalized micro sites using dynamic user content. > > **Desvantagens**: Reporting feature can be improvised. Customer support can be improved. > > We use it for our marketing automation needs, mainly lead scoring and email marketing. ----- Page: 1 / 3\ Seguinte: [Next page](https://www.capterra.pt/software/140450/oracle-marketing-cloud?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/140450/oracle-marketing-cloud) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data