--- description: Tudo sobre Adobe Campaign: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Adobe Campaign - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Software de Gestão de Campanhas](/directory/30012/campaign-management/software) > [Adobe Campaign](/software/135159/adobe-campaign) # Adobe Campaign Canonical: https://www.capterra.pt/software/135159/adobe-campaign Page: 1 / 9\ Seguinte: [Next page](https://www.capterra.pt/software/135159/adobe-campaign?page=2) > Solução para desenvolver datamarts de marketing e gerenciar campanhas de marketing direto em vários canais. > > Verdict: Rated **4.4/5** by 186 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Adobe Campaign? O Adobe Campaign foi desenvolvido para qualquer empresa que queira automatizar a execução de campanhas móveis, sociais, por e-mail e offline. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.4/5** | 186 Avaliações | | Praticidade | 4.0/5 | Based on overall reviews | | Suporte ao cliente | 4.0/5 | Based on overall reviews | | Relação qualidade/preço | 4.0/5 | Based on overall reviews | | Recursos | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Adobe - **Founded**: 1982 ## Commercial Context - **Modelo de preços**: (Teste Grátis) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet) - **Idiomas**: inglês - **Available Countries**: Estados Unidos ## Recursos - A/B Testing - Agendamento de campanhas - Análise de dados de campanhas - Automação de marketing - Autoresponders - Ações ativadas por eventos - Banco de dados de contatos - CAN-SPAM Compliance - CRM - Campanhas gota a gota - Campanhas multicanal - Campos personalizáveis - Captura de leads - Conteúdo dinâmico - Distribuição de leads - Editor de WYSIWYG - Ferramentas de colaboração - Geração de leads - Gerenciamento de contatos - Gestão de assinantes - Gestão de campanhas - Gestão de canais - Gestão de conteúdo - Gestão de leads - Gestão de modelos - Gestão do fluxo de trabalho - Gestão do pipeline - Indicadores de desempenho - Lead Nurturing - Marketing de multicanal - Marketing por e-mail - Marketing social - Mobile Optimization - Monitoramento de campanha - Múltiplas campanhas - Painel - Planejamento de campanhas - Páginas de início/formulários web - Qualificação de leads - ROI Tracking - Rastreamento de conversão - Rastreamento de engajamento - Rastreamento de interações - Rastreamento de visitantes do site - Relatórios e análise de dados - Relatórios e estatística - Segmentação - Segmentação de leads - Third-Party Integrations ## Integrations (8 total) - ClickTale - Email on Acid - Invoca - Litmus - Oracle CRM On Demand - Smartling - Tableau - XM for Strategy & Research ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Assistência 24/7 - Bate-papo ## Category - [Software de Gestão de Campanhas](https://www.capterra.pt/directory/30012/campaign-management/software) ## Categorias relacionadas - [Software de Gestão de Campanhas](https://www.capterra.pt/directory/30012/campaign-management/software) - [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software) - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) - [Software de Gestão de Leads](https://www.capterra.pt/directory/30017/lead-management/software) - [Software de Gestão de Marca](https://www.capterra.pt/directory/30531/brand-management/software) ## Alternativas 1. [Brevo](https://www.capterra.pt/software/132996/brevo) — 4.6/5 (3413 reviews) 2. [Mailchimp](https://www.capterra.pt/software/110228/mailchimp) — 4.5/5 (17576 reviews) 3. [ActiveCampaign](https://www.capterra.pt/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.capterra.pt/software/136603/mailerlite) — 4.7/5 (2256 reviews) 5. [HubSpot Marketing Hub](https://www.capterra.pt/software/171840/hubspot-marketing) — 4.5/5 (6221 reviews) ## Avaliações ### "Unleash Campaign Brilliance" — 4.0/5 > **Pamela** | *21 de outubro de 2024* | Serviços financeiros | Recommendation rating: 9.0/10 > > **Vantagens**: By using Adobe Campaigns it's possible to have extremely personalized content for specific audience segments and increase the engagement rates. It has seamless CRM system integration that allows users to simply pull relevant customer data right in to their campaigns for easier targeted email list building. > > **Desvantagens**: The campaign setup can be somewhat complex and may not work for all users, as it takes some time to get its 100% features. It would be nice if templates could have a higher level of customization to be more flexible. > > Overall, I've found using Adobe Campaign has been positive. This has resulted in much higher open and engagement rates because you can now deeply personalize the content. The setup is daunting; however, the payoff in regard to set up makes it well worthwhile in terms of time. ----- ### "Good user interface for day to day marketing campaigns" — 4.0/5 > **Steven** | *13 de fevereiro de 2025* | Produção audivisual | Recommendation rating: 7.0/10 > > **Vantagens**: Used ACS for last few years, really like the drag and drop editor and ability to do dynamic content. > > **Desvantagens**: Workflows are a little complicated to set up > > Positive overall, have enjoyed using it for last few years. ----- ### "Great for campaign management, analytics should be improved" — 3.0/5 > **Avaliador Verificado** | *16 de dezembro de 2022* | Artigos de luxo e joias | Recommendation rating: 7.0/10 > > **Vantagens**: The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks. > > **Desvantagens**: The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics) > > Adobe Campaign experience is good in day by day campaign management, creation and delivery. The implementation and adoption curve was a little bit more complicated compared to the previous tool. In order to exploit advanced features a constant IT support is required. In order to leverage on campaign insight and kpi we preferred to export raw data on external data visualization tools ----- ### "usefull tool for my company\!" — 5.0/5 > **giselle** | *29 de junho de 2021* | Design | Recommendation rating: 9.0/10 > > **Vantagens**: it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience. > > **Desvantagens**: for some of my collaborators was difficult at the beginning but it's worth it > > we used to waist so much time emailing our costumers and this software save us money and time because now we automatice our emails. ----- ### "It is like a Pro tool for Content Marketing Business online" — 5.0/5 > **Ade** | *1 de fevereiro de 2022* | Serviços e tecnologia da informação | Recommendation rating: 10.0/10 > > **Vantagens**: It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers. > > **Desvantagens**: The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results > > This program is fantastic for automating marketing processes. The tool makes managing customer relationships a breeze. ----- Page: 1 / 9\ Seguinte: [Next page](https://www.capterra.pt/software/135159/adobe-campaign?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/135159/adobe-campaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data