Salesforce Marketing Cloud Account Engagement
Conheça o Salesforce Marketing Cloud Account Engagement
Conheça o Salesforce Pardot: automação de marketing B2B em um dos principais produtos de gestão do relacionamento com o cliente do mundo. O Pardot capacita as equipes de marketing e vendas a trabalhar em conjunto para atrair compradores, fechar negócios e cultivar relacionamentos. O gerenciamento de leads do Pardot apresenta integração de gestão do relacionamento com o cliente, email marketing, cultivo de leads, lead scoring e geração de relatórios de retorno sobre o investimento (ROI na sigla em inglês) para ajudar as equipes de marketing e de vendas a trabalhar em conjunto para gerar e qualificar leads de vendas, reduzir ciclos de vendas e rastrear o ROI de marketing.
Quem usa o Salesforce Marketing Cloud Account Engagement?
Se uma organização usa marketing online para geração de leads, provavelmente ela é uma boa candidata à automação de marketing!
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Salesforce Marketing Cloud Account Engagement
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Avaliações do Salesforce Marketing Cloud Account Engagement
Sabal
Pardot for Non Profits
Sukesha
Great Marketing Tool
Comentários: It has been a decent overall experience
Vantagens:
The feature I like most is the ease with which we can communicate with our clients, it is easy to send regular updates through the integrated system of Salesforce. Has made marketing efforts that much easier in terms of increasing outreach
Desvantagens:
It is not easy to customise reports on the software. That is one feature that i dislike.
Charu
Power-packed Marketing Automation Tool
Comentários: A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.
Vantagens:
We get real time activity updates of our prospects from the lead deck functionality Awesome customer support Ease of usage, is highly customisable As it's a Salesforce product now the ease of integration with the CRM is mind blowing
Desvantagens:
I would say the makers of this product are a little money minded. A lot of functionalities are only available for the PRO users like API access and A/B testing Also, not many integrations are possible using this product
Ravi
A Powerful Marketing Solution But Very Expensive
Vantagens:
The ability to integrate with Salesforce CRM is a major advantage, as it allows businesses to get a complete view of their customers and personalize their marketing messages accordingly.Salesforce Marketing Cloud Account Engagement offers a range of tools for multichannel marketing, including email, social media, mobile, and web.The platform offers advanced segmentation features, allowing businesses to target specific customer segments with tailored marketing messages.The platform offers a range of analytics tools to help businesses measure the effectiveness of their marketing campaigns and make data-driven decisions.
Desvantagens:
It can be complex and difficult to navigate, which can make it challenging for new users to get started.The platform is quite expensive, which may make it less accessible to small businesses with limited budgets.Customer support is very slow to respond or not very helpful.
Avaliador Verificado
Bite the bullet and invest in a better tool
Comentários: Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.
Vantagens:
Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.
Desvantagens:
Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.
Magdy
Marketing is easier with Salesforce Marketing Cloud Account Engagement.
Comentários: A good marketing program, through which customers' activities can be tracked easily and quickly. Also a good program for marketing automation and content creation, with the advantage of not sending repeated emails.
Vantagens:
A good tool for summarizing results about potential customers, it saves time by reducing the time needed to create content. This program is suitable for different types of companies, regardless of their size or activity. They have good and fast customer support. easy to use.
Desvantagens:
Reports may sometimes be prepared in an unacceptable manner. It needs training at the beginning of use by specialists, but after that it is very easy to use. There may be some problems with integrations. The dashboard needs to be a bit simple to use.
