Quem usa o Pardot?

If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation!

Conheça o Pardot

Meet Salesforce Pardot: B2B marketing automation on the worlds #1 CRM. Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.

Pardot - Informação

Salesforce

http://www.pardot.com

Fundada em 2007

Pardot - Preços

O Pardot não possui versão gratuita nem versão de teste grátis. Versão paga do Pardot a partir de 1250,00 US$/mês.

Preço inicial

1250,00 US$/mês

Versão gratuita

Não

Teste Grátis

Não

Implantação

Nuvem, SaaS, web

Formação

Pessoalmente

Ao vivo online

Webinars

Documentos

Assistência

Horário comercial

Online

Recursos do Pardot

Ferramentas de Automação de Marketing
Análise de dados/Rastreamento do ROI
CTAs personalizáveis
Campanhas gota a gota
Conteúdo dinâmico
Inteligência de vendas
Lead Scoring
Marketing de pesquisa
Marketing social
Páginas de início/formulários web
Rastreamento de visitantes do site
Segmentação
Testes A/B
Análise de dados
Arrastar e soltar
Criação de formulários
Edição em tempo real
Gerenciamento de SEO
Modelos
Reativo
Testes A/B
Análise de dados
Ferramentas de prospecção
Identificação da conta de destino
Lead Nurturing
Lead Scoring
Monitoramento da participação
Monitoramento do progresso
Personalização de campanhas
Segmentação de clientes
Banco de dados de contatos
Captura de leads
Ferramentas de prospecção
Gestão do pipeline
Importação/exportação de dados
Integração de banco de dados de leads
Lead Nurturing
Lead Scoring
Segmentação de leads
Verificação/validação de leads
Ações ativadas por eventos
Banco de dados de contatos
Gestão de canais
Gestão de leads
Marketing por e-mail
Múltiplas campanhas

Pardot - Avaliações

Exibindo 5 de 521 avaliações

Geral
4,1/5
Praticidade
3,8/5
Atendimento ao cliente
3,8/5
Recursos
3,9/5
Relação qualidade/preço
3,7/5
Md masoom R.
Sr. Executive Sales and Research
Serviços e tecnologia da informação, 501-1000 funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    5/5
  • Praticidade
    4/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    4/5
  • Probabilidade de recomendação
    9/10
  • Fonte da avaliação 
  • Avaliado em 27/07/2019

"Great Marketing Automation platform"

Comentários: My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.

Vantagens: I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Desvantagens: There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

  • Fonte da avaliação 
  • Avaliado em 27/07/2019
Avaliador Verificado
Creative and Digital Manager
Gestão de organizações sem fins lucrativos, 51-200 funcionários
Usou o software por: 6 a 12 meses
  • Classificação geral
    5/5
  • Praticidade
    4/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    4/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 07/12/2019

"Pardot Helps us Treat Each Donor as an Individual"

Comentários: Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Vantagens: We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Desvantagens: We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

  • Fonte da avaliação 
  • Avaliado em 07/12/2019
Charu M.
Account Manager
Publicidade e marketing, 13-50 funcionários
Usou o software por: 6 a 12 meses
  • Classificação geral
    4/5
  • Praticidade
    4/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    4/5
  • Relação qualidade/preço
    4/5
  • Probabilidade de recomendação
    8/10
  • Fonte da avaliação 
  • Avaliado em 04/04/2020

"Power-packed Marketing Automation Tool"

Comentários: A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Vantagens: We get real time activity updates of our prospects from the lead deck functionality Awesome customer support Ease of usage, is highly customisable As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Desvantagens: I would say the makers of this product are a little money minded. A lot of functionalities are only available for the PRO users like API access and A/B testing Also, not many integrations are possible using this product

  • Fonte da avaliação 
  • Avaliado em 04/04/2020
Avaliador Verificado
Marketing Operations Manager
Software, 201-500 funcionários
Usou o software por: Mais de um ano
  • Classificação geral
    2/5
  • Praticidade
    3/5
  • Recursos e funcionalidades
    2/5
  • Atendimento ao cliente
    1/5
  • Relação qualidade/preço
    2/5
  • Probabilidade de recomendação
    3/10
  • Fonte da avaliação 
  • Avaliado em 12/12/2019

"Bite the bullet and invest in a better tool"

Comentários: Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Vantagens: Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Desvantagens: Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

  • Fonte da avaliação 
  • Avaliado em 12/12/2019
Avaliador Verificado
Enterprise Account Executive
Software, 10 001+ funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    9/10
  • Fonte da avaliação 
  • Avaliado em 29/01/2020

"Easy to use , great UI and powerful "

Comentários: the experience of using pardot was great. it's highly intuitive and powerful which makes the learning curve for less technical yet more visual users really short.

Vantagens: 1) it's a really robust marketing automation platform with lots of capabilities but wrapped around a super easy UI
2) deep integration within the salesforce CRM and echo system (you can also use 3rd party salesforce tools from the app exchange to trigger things such as SMS via the SFDC campaign function )
3) slick customer journey canvas that is highly visual
4) fairly priced (in comparison with the other MA vendors)

Desvantagens: 1) only works with Salesforce (professional edition and above ) so if you're using a different CRM that wont really work for you, or rather be a standalone
2) it would be great if there were more native connectors to it.

  • Fonte da avaliação 
  • Avaliado em 29/01/2020