--- description: Tudo sobre Salesforce Marketing Cloud Account Engagement: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud Account Engagement - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Automação de Marketing](/directory/6/marketing-automation/software) > [Salesforce Marketing Cloud Account Engagement](/software/134593/pardot) # Salesforce Marketing Cloud Account Engagement Canonical: https://www.capterra.pt/software/134593/pardot Page: 1 / 27\ Seguinte: [Next page](https://www.capterra.pt/software/134593/pardot?page=2) > Conheça o Salesforce Pardot: automação de marketing B2B em um dos principais produtos de gestão do relacionamento com o cliente do mundo. O Pardot capacita as equipes de marketing e vendas a trabalhar em conjunto para atrair compradores, fechar negócios e cultivar relacionamentos. O gerenciamento de leads do Pardot apresenta integração de gestão do relacionamento com o cliente, email marketing, cultivo de leads, lead scoring e geração de relatórios de retorno sobre o investimento (ROI na sigla em inglês) para ajudar as equipes de marketing e de vendas a trabalhar em conjunto para gerar e qualificar leads de vendas, reduzir ciclos de vendas e rastrear o ROI de marketing. > > Verdict: Rated **4.1/5** by 649 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Salesforce Marketing Cloud Account Engagement? Se uma organização usa marketing online para geração de leads, provavelmente ela é uma boa candidata à automação de marketing\! ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.1/5** | 649 Avaliações | | Praticidade | 3.8/5 | Based on overall reviews | | Suporte ao cliente | 3.8/5 | Based on overall reviews | | Relação qualidade/preço | 3.8/5 | Based on overall reviews | | Recursos | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Salesforce - **Location**: San Francisco, EUA - **Founded**: 2003 ## Commercial Context - **Preço inicial**: 1250,00 US$ - **Modelo de preços**: (Teste Grátis) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop), Android (celular) - **Idiomas**: inglês - **Available Countries**: Austrália, Canadá, China, Estados Unidos, Filipinas, Indonésia, Malásia, Reino Unido, Singapura, Tailândia, Taiwan, Vietname, Índia ## Recursos - Agendamento de campanhas - Alertas/notificações - Análise de dados de campanhas - Análise de dados do site - Arrastar e soltar - Automatização de processos e fluxos de trabalho - Automação de marketing - Autoresponders - Ações ativadas por eventos - Banco de dados de contatos - Banco de dados do cliente - CAN-SPAM Compliance - Criação e design de formulários - Distribuição de leads - Editor de WYSIWYG - Formulários online - Formulários personalizáveis - Geração de leads - Gerenciamento de contatos - Gestão da atividade de vendas - Gestão de assinantes - Gestão de campanhas - Gestão de canais - Gestão de conteúdo - Gestão de formulários - Gestão de leads - Gestão de modelos - Gestão do fluxo de trabalho - Indicadores de desempenho - Marketing de multicanal - Marketing social - Mobile Optimization - Monitoramento de campanha - Múltiplas campanhas - Notificação de leads - Painel - Painel de atividades - Planejamento de campanhas - Páginas de início/formulários web - ROI Tracking - Rastreamento de conversão - Rastreamento de e-mails - Rastreamento de interações - Rastreamento de visitantes do site - Relatórios de vendas - Relatórios e análise de dados - Segmentação - Segmentação de clientes - Third-Party Integrations - Visualização de dados ... and 14 more features ## Integrations (20 total) - Eventbrite - FullContact - Gmail - GoTo Webinar - GoodData - Google Ads - Google Analytics 360 - LinkedIn for Business - Meta for Business - Microsoft Outlook - Olark - Salesforce Marketing Cloud - Salesforce Platform - Salesforce Sales Cloud - SugarCRM ... and 5 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) ## Categorias relacionadas - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) - [Software de Gestão de Campanhas](https://www.capterra.pt/directory/30012/campaign-management/software) - [Software de Geração de Leads](https://www.capterra.pt/directory/30963/lead-generation/software) - [Software de Gerenciamento de Email](https://www.capterra.pt/directory/30553/email-management/software) - [Software para Automatização de Formulários](https://www.capterra.pt/directory/10023/forms-automation/software) ## Alternativas 1. [Brevo](https://www.capterra.pt/software/132996/brevo) — 4.6/5 (3418 reviews) 2. [Gmail](https://www.capterra.pt/software/202338/gmail) — 4.8/5 (13372 reviews) 3. [Mailchimp](https://www.capterra.pt/software/110228/mailchimp) — 4.5/5 (17587 reviews) 4. [ActiveCampaign](https://www.capterra.pt/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.pt/software/136603/mailerlite) — 4.7/5 (2258 reviews) ## Avaliações ### "Pardot delivers on promises" — 5.0/5 > **Kate** | *29 de setembro de 2020* | Serviços financeiros | Recommendation rating: 8.0/10 > > **Vantagens**: The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works. > > **Desvantagens**: There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing. > > Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times. ----- ### "SalesForce MC makes your life easier" — 5.0/5 > **Simon** | *5 de novembro de 2025* | Serviços financeiros | Recommendation rating: 10.0/10 > > **Vantagens**: Undoubtly the best tool for communication with clients. The main modules we've been using such as Email Studio, Journey Builder with Automation Studio, Contact Builder, and Web Studio enable us to manage data, design campaigns, and automate customer journeys at scale. > > **Desvantagens**: What I least like about SalesForce Marketing Cloud is logg off time out which is by my personal opinion extremely short. > > Drag-and-drop editor and reusable templates make it easy to design professional emails without needing deep HTML skills. Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether it’s a one-time campaign or a recurring newsletter, Email Studio gives us full control over design, delivery, and analytics. Journey Builder where is all about orchestrating customer journeys across channels, allows us to design automated, multi-channel customer journeys — meaning we can deliver the right message, at the right time, through the right channel. ----- ### "A huge potential" — 3.0/5 > **Chiara** | *27 de abril de 2025* | Saúde, bem-estar e condicionamento físico | Recommendation rating: 7.0/10 > > **Vantagens**: The tool has a lot of potential but many things that make it non user friendly > > **Desvantagens**: I hate that contacts and accounts cannot be deleted and reports are not the best. > > I must say that this could have to do with the way it was set up in my company ----- ### "A Marketing Must\!" — 5.0/5 > **Luke** | *6 de novembro de 2024* | Esportes | Recommendation rating: 9.0/10 > > **Vantagens**: Salesforce Marketing Cloud Account Engagement is a clean, enterprise level product that does a great job\! > > **Desvantagens**: The price can seem a little high based on some of the industry competitors. > > I really enjoy working in Salesforce Marketing Cloud Account Engagement. This is something that I've used consistently now for over a year and absolutely love it\! ----- ### "Boosting a business with Pardot" — 5.0/5 > **Muhammad Daud** | *19 de julho de 2022* | Serviços financeiros | Recommendation rating: 10.0/10 > > **Vantagens**: I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy. > > **Desvantagens**: Pardot is quite expensive and really advance to manage. > > Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses. ----- Page: 1 / 27\ Seguinte: [Next page](https://www.capterra.pt/software/134593/pardot?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/134593/pardot) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data