--- description: Tudo sobre RO Innovation: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: RO Innovation - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Software de Gestão de Referência de Clientes](/directory/30679/customer-reference-management/software) > [RO Innovation](/software/129107/ro-enablement) # RO Innovation Canonical: https://www.capterra.pt/software/129107/ro-enablement Page: 1 / 2\ Seguinte: [Next page](https://www.capterra.pt/software/129107/ro-enablement?page=2) > Aproveite seus ativos mais fortes: clientes satisfeitos. A RO Innovation possui o conjunto completo de gestão de referência de clientes para o seu negócio. > > Verdict: Rated **4.2/5** by 19 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa RO Innovation? Empresas B2B dos setores de alta tecnologia, software e assistência médica, serviços financeiros e outros. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.2/5** | 19 Avaliações | | Praticidade | 3.9/5 | Based on overall reviews | | Suporte ao cliente | 4.4/5 | Based on overall reviews | | Relação qualidade/preço | 4.0/5 | Based on overall reviews | | Recursos | 3.9/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Upland Software - **Location**: Austin, EUA - **Founded**: 2004 ## Commercial Context - **Preço inicial**: 10,00 US$ - **Target Audience**: 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Available Countries**: Alanda, Albânia, Alemanha, Andorra, Bielorrússia, Bulgária, Bélgica, Bósnia e Herzegovina, Chipre, Chéquia, Cidade do Vaticano, Croácia, Dinamarca, Eslováquia, Eslovénia, Espanha, Estados Unidos, Estónia, Finlândia, França and 34 more ## Recursos - Automação da solicitação de referências - Banco de dados do cliente - Biblioteca de conteúdo - CRM - CRM Integration - Ferramentas de colaboração - Gerenciamento de contatos - Gestão de campanhas - Gestão de conteúdo - Gestão de embaixadores da marca - Gestão de recompensas - Gestão do desempenho - Gestão do fluxo de trabalho - Painel de atividades - Pesquisa e filtro - ROI Tracking - Rastreamento de engajamento - Rastreamento de uso de referências ## Integrations (10 total) - Gainsight CS - HubSpot CRM - Influitive - Jive - MS Dynamics - Marketo Engage - Oracle Eloqua Marketing Automation - Salesforce Marketing Cloud Account Engagement - Salesforce Sales Cloud - SugarCRM ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone ## Category - [Software de Gestão de Referência de Clientes](https://www.capterra.pt/directory/30679/customer-reference-management/software) ## Categorias relacionadas - [Software de Gestão de Referência de Clientes](https://www.capterra.pt/directory/30679/customer-reference-management/software) - [Software de Marketing de Conteúdo](https://www.capterra.pt/directory/30796/content-marketing/software) - [Software para Escritório de Advocacia](https://www.capterra.pt/directory/30956/advocacy/software) - [Software de Dinamização de Vendas](https://www.capterra.pt/directory/30798/sales-enablement/software) ## Alternativas 1. [Bitrix24](https://www.capterra.pt/software/113540/bitrix24) — 4.2/5 (984 reviews) 2. [monday CRM](https://www.capterra.pt/software/1024614/monday-crm) — 4.7/5 (453 reviews) 3. [Salesforce Sales Cloud](https://www.capterra.pt/software/61368/salesforce) — 4.4/5 (18768 reviews) 4. [monday.com](https://www.capterra.pt/software/147657/monday-com) — 4.6/5 (5726 reviews) 5. [Visme](https://www.capterra.pt/software/153139/visme) — 4.5/5 (719 reviews) ## Avaliações ### "Reference View has been a great too for me. I can keep track of" — 5.0/5 > **Sherry** | *6 de fevereiro de 2018* | Software | Recommendation rating: 10.0/10 > > **Vantagens**: It helps me keep track of our advocates and match them to requests that are a good fit for them. It also allows me to protect them from overuse and recognize them for their contributions. We've grown our advocacy program a great deal over the last 3 years and I can't even imagine trying to do what we do out of a spreadsheet\! Now my information is very organized and it's pretty easy for me to pull the information I need out of it. The RO team is very responsive and easy to work with. > > **Desvantagens**: There are a lot of features/fields that we don't use, so there's some clutter, but it's not a problem to work around it. > > I'm able to organize information about or advocates that allows me to match them to requests, protect them from overuse, reward and recognize them for their contributions. I've been able to report trends and the impact that our advocates are having on our bottom line. ----- ### "RO Innovation puts the entire company rolodex of customer advocates into the hands of every employee" — 5.0/5 > **Chuck** | *7 de fevereiro de 2018* | Recommendation rating: 9.0/10 > > **Vantagens**: I've used 3 different customer reference management platforms over the past 12 years and RO Innovation has proven to be the most impactful one for getting customer advocates into the sales teams hands. As an administrator, the simplicity of the platform allows the reference team to focus on curating new advocates vs. administrative tasks. The integration into Salesforce is a key part of the platform for sales users, giving them access to RO Innovation via a tool they already use daily. With a large sales team, this self service aspect is key. Overall, the responsiveness of RO Innovation employees is incredible and they are a valued partner. They also give back to the customer reference community by hosting a can't miss annual thought leadership conference. > > **Desvantagens**: As my companies product lines evolve, I find myself tweaking the RO Innovation instance to include new dashboards, filter functionality and hosting training sessions. RO Innovation is not "a set it and forget it" platform. It has many capabilities and one has to be thoughtful of how RO Innovation can adapt to support new needs from your business. ----- ### "Decent starting point for young reference programs" — 2.0/5 > **Katie** | *6 de fevereiro de 2018* | Software | Recommendation rating: 5.0/10 > > **Vantagens**: RO provides a nice framework for a company who is getting started with a reference program. The search functionality to search for customer and/or content by criteria such as use case, industry, key competitor, ex... is very helpful. > > **Desvantagens**: Admin reporting requires a bit of manual attention before it is useful. Email notifications triggered by the system are a poor user experience. > > We are not using the content/spotlight features, although I wish we were. Without leveraging this functionality, I am not sure that the software is worth its cost. It is helpful to organize and track reference notes, but reporting is challenging. ----- ### "Best in class, but needs work." — 4.0/5 > **Avaliador Verificado** | *31 de outubro de 2018* | Serviços e tecnologia da informação | Recommendation rating: 8.0/10 > > **Vantagens**: RO Enablement is the best in class reference management platform available. Full featured, flexible, and many, many options. RO has options for not only reference management, but Content (Marketing Asset) sharing, and sales ennoblement tools. > > **Desvantagens**: Does not live up to the sales pitch in many areas. The User interface is dated (even the new Responsive design). Reporting is clunky. Total lack of modern "Dashboard" views. ----- ### "RO Innovation is an excellent customer advocacy tool that I use daily" — 5.0/5 > **Amy** | *7 de fevereiro de 2018* | Segurança de rede e informática | Recommendation rating: 10.0/10 > > **Vantagens**: Ease of use and for both the advocacy team and sales team. Easy to find out who the contact person is an what they have done. Great for tracking > > **Desvantagens**: Not as easy to build custom requests on the fly. But the engineering team is awesome and will help build your request and meet your needs > > Finding reference customers ----- Page: 1 / 2\ Seguinte: [Next page](https://www.capterra.pt/software/129107/ro-enablement?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/129107/ro-enablement) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | nb | | | pt | | | pt-PT | | | tr | | ----- ## Structured Data