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O thalox for marketers é um complemento para o HubSpot que prevê a probabilidade de os contatos clicarem ou interagirem com e-mails usando a inteligência artificial.
Esse complemento listado baseado em inteligência artificial (IA) para o HubSpot analisa os dados de comportamento do público para prever seu nível de engajamento com os e-mails e fornece três listas de contatos usando o Thalox Engagement Score.
Além disso, ele ajuda a definir táticas de marketing baseadas em engajamento a fim de transformar os contatos em pessoas altamente engajadas com a marca.
Quem usa o Thalox?
O thalox for marketers está disponível para todos que usam o HubSpot Marketing Hub.
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Avaliações do Thalox
Felix
Finally, suitable mail campaigns for different users
Vantagens:
With thalox for marketers I am able to target my email campaigns and generate qualified leads from my own database without investing a lot of money in other online campaigns. The add-on saves us a lot of time in selecting our target group.
Desvantagens:
The user interface could still be a little cleaner. But a lot has already been done here in the last few weeks of use.
Resposta do Thalox
mês passado
Hi Felix thank you so much for your review on Thalox. We really appreciate it! all the best, Lisa Marketing Manager at Thalox
Inês
AI and a great support team, making Mail Marketing easier
Comentários: Working in a big Cultural institution that is also a huge Congress and Meetings Centre, is at minimum, a huge challenge of communication. A powerful software that will help you to get to know (even) better your customers. Segmentation based on interaction ally on machine learning technology, will help you to comunicate in a more accured way, saving you time and money. And last but not least, the great support team that help us making the most of it.
Vantagens:
Database segmentation. Increasing opening and click through rates, and increasing conversion.
Desvantagens:
Such a young company has a lot to improve and to evolve. But they are in a good way.
Resposta do Thalox
há 2 meses
thank you so much for your feedback Inês. We hope we can keep helping you and your company to succeed in Marketing!
Shaunda
Thalox has been amazing for getting our Hubspot data segmented
Comentários: The support and guidance has been amazing.
Vantagens:
Thalox segments are easy to push to Hubspot and then use for targeted campaigns.
Desvantagens:
The only thing I would change is when the segments are pushed to Hubspot, the date on the list would also update.
Resposta do Thalox
há 2 semanas
Thanks for your feedback Shaunda! We're happy to have you as a customer :)
Sabine
Solution for busy marketeers with smaller databases
Comentários: Overall, it has been a very costumer-centric experience, I would recommend getting the free trial, at least.
Vantagens:
I liked the three different segments my database was divided in and the fact that I can push them into HubSpot very quickly.
Desvantagens:
Because of our database size, it took quite some time to get the analysis ready. I wish it was more clear in terms of definitions regarding what is considered a "valuable" property on HubSpot, etc. It would be interesting, if we could pick the properties that we decide are valuable and only do predictions based on those, since we have 600+ properties and most of them don't even make sense for our business.
Resposta do Thalox
mês passado
Hi Sabine thank you so much for your feedback! The data extraction can take a few hours in the first run indeed, due to large data sets. Luckily, we developed a Delta Load now, which allow us to significantly decrease the waiting time to just a couple hours or much less. Also, we really appreciate your comment about the fields considered in the predictions. We will act on that feedback in the direction of educating our customers more about how AI is working and why our Machine Learning model is choosing certain fields. Hope we can cross paths in the near future! all the best, Lisa Freitas Marketing Manager at Thalox
Dylan
Thalox makes life easier for any marketer
Comentários: Nothing short of amazing.
Vantagens:
Thalox is user-friendly and instantly allows me to see how our audience is responding at any given time. The support we receive from the team is also second to none.
Desvantagens:
My only complaint is that I don't always have time to utilize the tool to its fullest potential.
Resposta do Thalox
mês passado
thank you so much for your feedback Dylan. It's great to hear that we can help you get to know your audience better and better!
