--- description: Tudo sobre Act-On: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Act-On - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Automação de Marketing](/directory/6/marketing-automation/software) > [Act-On](/software/103468/act-on) # Act-On Canonical: https://www.capterra.pt/software/103468/act-on Page: 1 / 12\ Seguinte: [Next page](https://www.capterra.pt/software/103468/act-on?page=2) > O Act-On é uma plataforma de marketing que impulsiona o marketing pessoal e o marketing multicanal intencional. O Act-On fomenta um melhor marketing de entrada e de saída. > > Verdict: Rated **4.3/5** by 258 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Act-On? O Act-On atende a mais de 4.800 clientes em todo o mundo, variando no porte (pequenas e médias empresas, departamentos empresariais) e setor (serviços financeiros, saúde, manufatura, educação, tecnologia). ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.3/5** | 258 Avaliações | | Praticidade | 4.1/5 | Based on overall reviews | | Suporte ao cliente | 4.3/5 | Based on overall reviews | | Relação qualidade/preço | 3.9/5 | Based on overall reviews | | Recursos | 4.1/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Act-On Software - **Location**: Portland, EUA - **Founded**: 2008 ## Commercial Context - **Preço inicial**: 900,00 US$ - **Target Audience**: 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, espanhol, francês, inglês, neerlandês - **Available Countries**: Alemanha, Canadá, China, Estados Unidos, Reino Unido ## Recursos - Agendamento de campanhas - Análise de dados de campanhas - Arrastar e soltar - Automação de marketing - Ações ativadas por eventos - Banco de dados de contatos - CAN-SPAM Compliance - CRM - Campanhas gota a gota - Captura de leads - Distribuição de leads - Editor de WYSIWYG - Formulários online - Geração de leads - Gerenciamento de contatos - Gestão de assinantes - Gestão de campanhas - Gestão de canais - Gestão de leads - Gestão de modelos - Gestão do fluxo de trabalho - Gestão do pipeline - Identificação da conta de destino - Importação/exportação de dados - Integração de redes sociais - Marketing de multicanal - Marketing social - Mobile Optimization - Monitoramento das redes sociais - Múltiplas campanhas - Notificação de leads - Painel de atividades - Participação do cliente - Personalização - Priorização - Páginas de início/formulários web - ROI Tracking - Rastreamento de conversão - Rastreamento de e-mails - Rastreamento de engajamento - Rastreamento de interações - Rastreamento de visitantes do site - Relatórios de vendas - Relatórios e análise de dados - Relatórios e estatística - Responsive Web Design - Segmentação - Segmentação de clientes - Segmentação de leads - Third-Party Integrations ... and 9 more features ## Integrations (44 total) - Act\! - Adobe Commerce - Amazon S3 - BrightInfo - Curata - Eventbrite - Formstack Forms - FullContact - GoTo Webinar - Google Ads - Google Drive - Gravity Forms - Interact - Interaction Studio - Justuno ... and 29 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) ## Categorias relacionadas - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) - [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software) - [Software para Dinamização de Leads](https://www.capterra.pt/directory/31563/lead-nurturing/software) - [Plataformas de Gerenciamento de Redes Sociais](https://www.capterra.pt/directory/30939/social-media-management/software) - [Software de Gestão de Campanhas](https://www.capterra.pt/directory/30012/campaign-management/software) ## Alternativas 1. [Brevo](https://www.capterra.pt/software/132996/brevo) — 4.6/5 (3427 reviews) 2. [Mailchimp](https://www.capterra.pt/software/110228/mailchimp) — 4.5/5 (17590 reviews) 3. [ActiveCampaign](https://www.capterra.pt/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.capterra.pt/software/136603/mailerlite) — 4.7/5 (2258 reviews) 5. [Constant Contact](https://www.capterra.pt/software/31898/constant-contact) — 4.3/5 (2919 reviews) ## Avaliações ### "A great marketing platform" — 5.0/5 > **Sarah** | *12 de agosto de 2024* | Seguros | Recommendation rating: 8.0/10 > > **Vantagens**: Act-On is a simple to use platform with WYSIWYG editors for emails, forms, and landing pages. You can quickly set up multiple touch point campaigns. > > **Desvantagens**: Act-On recently updated their email composer which made it more cumbersome to design emails. They haven't forced users to use it yet, but eventually it will replace the existing composer. > > I've had very positive experiences with Act-On, the support has been wonderful and the platform has been solid. ----- ### "Mass marketing approach which is really effective." — 4.0/5 > **Lucy** | *25 de fevereiro de 2024* | Cosmético | Recommendation rating: 9.0/10 > > **Vantagens**: There is a huge uniqueness in the services I get from Act-On compared to my switch softwares. I have experience a fast way to reach out to our leads through SMS and emails. It is quite effective and saves time too. We have been able to collect important data concerning our marketing efforts. It is generally easy to launch and user friendly. > > **Desvantagens**: I can't get enough of this. Act-On is easy to use and quite customizable. I have only experienced advantageous services so far. > > Easily deployable and effective tool. No time wasted on unproductive campaigns. Adaptive and secure software. ----- ### "A swiss army knife that can do a lot of what you need ... but not everything" — 3.0/5 > **Ben** | *2 de outubro de 2025* | Software | Recommendation rating: 5.0/10 > > **Vantagens**: From proper list segmentation and email campaign automations, asset hosting and landing page, Act-On enables you to do just about everything. And they are making efforts to meet the moment, providing insight into how much email engagement is real. > > **Desvantagens**: Nothing is quite easy. Everything is a step or two from intuitive. The landing pages may be drag and drop simple, but at their best they also look like they're from the 2010's. Even as Act-On makes moves to meet the moment, sharing how much email engagement is real, the data is not actionable: I cannot see who really did click on any one email. > > Act-on has been there for our team's marketing efforts. In the course of a year we've run campaigns of all sorts, driven traffic to landing pages and assets, created forms and segmented lists. These marketing efforts have had their ups and downs, and challenges with engagement have been hard to rectify without proper insight. Act-On is a swiss army knife, but it can only deliver so much with a corkscrew, a short blade, and a dull scissors. ----- ### "Meeting goals and driving leads with Act-On" — 4.0/5 > **Ashley** | *21 de maio de 2019* | Publicidade e marketing | Recommendation rating: 8.0/10 > > **Vantagens**: Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level. > > **Desvantagens**: Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects. > > Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created. ----- ### "Wonderful Product. Great Value, Amazing Results\!" — 5.0/5 > **Catherine** | *7 de maio de 2019* | Publicidade e marketing | Recommendation rating: 10.0/10 > > **Vantagens**: Act-On is easy to use and great metrics\! > > **Desvantagens**: Nothing I'd change about this software\! > > I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities. ----- Page: 1 / 12\ Seguinte: [Next page](https://www.capterra.pt/software/103468/act-on?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/103468/act-on) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data