Act-On
Conheça o Act-On
O Act-On é uma plataforma de automação de marketing projetada para oferecer um conjunto de aplicativos, inclusive marketing por e-mail, rastreamento de visitantes de sites, gestão de clientes potenciais, gestão de redes sociais, geração de relatórios e análise, além de integrações com webinar e planejamento de eventos.
O Act-On oferece a empresas que faturam entre US$ 10 milhões e US$ 500 milhões as ferramentas necessárias para criar e otimizar campanhas, gerar clientes potenciais, pontuar e priorizar clientes em potencial. A solução é capaz de integração com praticamente qualquer CRM do mercado.
Quem usa o Act-On?
O Act-On atende a mais de 4.800 clientes em todo o mundo, variando no porte (pequenas e médias empresas, departamentos empresariais) e setor (serviços financeiros, saúde, manufatura, educação, tecnologia).
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Avaliações do Act-On
Andrew
Easy to use, but not our top choice
Scott
A Solid Marketing Automation Platform
Comentários: We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.
Vantagens:
I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.
Desvantagens:
Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.
Resposta do Act-On Software
há 4 anos
Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home
Ashley
Alternativas consideradas:
Meeting goals and driving leads with Act-On
Comentários: Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created.
Vantagens:
Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.
Desvantagens:
Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.
Resposta do Act-On Software
há 4 anos
Hi Ashley, Thank you for posting a review! We appreciate your feedback. Cheers, Sarah
Jared
A very customizable software that allows us to carry out high-level marketing.
Comentários: Since Act-On came to our company, we have noticed that we have had a positive impact on our clients, we have improved the attention to their needs, since we can segment clients, automate email advertising and maintain good advertising strategies with the help of the functionalities of this software.
Vantagens:
We like to use Act-On to have a bigger impact on our clients, the personalization is very good, it empowers our sales force, it keeps the marketing automated which allows us to maintain a good interaction with our clients, good detailed reports. It allows us to segment our clients to design specific marketing strategies.
Desvantagens:
Our expectations with Act-On have been exceeded as we have increased our sales and customer acquisition, we have achieved good ROI with this software, the implementation was easy and it has great technical support.
Abbie
Buyer Beware!! Not a sophisticated system in the least
Comentários: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.
Vantagens:
Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.
Desvantagens:
Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.
Geoff
Act-on, great tool.
Comentários: Was great for a person starting out in the business, and better with experience.
Vantagens:
Act-on was supper easy to learn how to use, with good end results. Easy to design emails for folks with little design experience.
Desvantagens:
Couldn't get Act-on to communicate well with Dynamic CRM or Infor CRM. Real shame. We moved to Sales Force and use Pardot now. Better back end, but design tools no where as good as Act-on.
