--- description: Tudo sobre ActiveCampaign: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaign - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Automação de Marketing](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.pt/software/79367/activecampaign Page: 1 / 104\ Seguinte: [Next page](https://www.capterra.pt/software/79367/activecampaign?page=2) > O ActiveCampaign combina o poder do marketing por e-mail, automação de marketing e automação de vendas/CRM. > > Verdict: Rated **4.6/5** by 2574 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa ActiveCampaign? O ActiveCampaign beneficia pequenas e médias empresas que desejam se conectar e se envolver com os clientes pelos canais de marketing. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.6/5** | 2574 Avaliações | | Praticidade | 4.2/5 | Based on overall reviews | | Suporte ao cliente | 4.4/5 | Based on overall reviews | | Relação qualidade/preço | 4.3/5 | Based on overall reviews | | Recursos | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Preço inicial**: 49,00 R$ - **Modelo de preços**: (Teste Grátis) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, checo, chinês, dinamarquês, esloveno, espanhol, finlandês, francês, húngaro, indonésio, inglês, italiano, neerlandês, polaco, português, russo, turco, vietnamita - **Available Countries**: Alemanha, Austrália, Brasil, Bélgica, Canadá, China, Dinamarca, Espanha, Estados Unidos, França, Irlanda, Itália, Japão, México, Nova Zelândia, Países Baixos, Portugal, Reino Unido, Singapura, Índia ## Recursos - Agendamento de campanhas - Alertas/notificações - Análise de dados de campanhas - Arrastar e soltar - Atribuição de múltitoque - Atribuição entre canais - Automação de marketing - Automação dos processos comerciais - Ações ativadas por eventos - Banco de dados de contatos - Banco de dados do cliente - Comunicação multicanal - Criação e design de formulários - Distribuição de leads - Edição em tempo real - Enriquecimento de dados - Ferramentas de colaboração - Geração de leads - Gerenciamento de SEO - Gerenciamento de contatos - Gestão da comunicação - Gestão de assinantes - Gestão de campanhas - Gestão de canais - Gestão de tarefas - Inteligência artificial e aprendizado de máquina - Mapeamento da trajetória do cliente - Marketing Management - Marketing social - Mensagens de texto em massa - Mensagens em dois sentidos - Mensagens programadas - Mobile Optimization - Modelagem de atribuições - Monitoramento - Personalização - Personalização de mensagens - Planejamento de campanhas - Pontuação personalizável - Priorização - Páginas de início/formulários web - Rastreamento de conversão - Rastreamento de e-mails - Rastreamento de interações - Relatórios de vendas - Responsive Web Design - Respostas automáticas - Segmentação de clientes - Segmentação por público - Workflow Automation ... and 53 more features ## Integrations (113 total) - 123FormBuilder - Acuity Scheduling - Adobe Acrobat - Adobe Illustrator - Adobe Photoshop - Agentforce - Airtable - Amazon EC2 - Apollo.io - Astra Pro - BigCommerce - Book Like A Boss - Booker - BookingKoala - Braze ... and 98 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) ## Categorias relacionadas - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) - [Sistemas CRM](https://www.capterra.pt/directory/2/customer-relationship-management/software) - [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software) - [Ferramentas de Marketing com IA](https://www.capterra.pt/directory/34136/ai-marketing-tools/software) - [Software de criação de formulários](https://www.capterra.pt/directory/33235/form-builder/software) ## Alternativas 1. [Brevo](https://www.capterra.pt/software/132996/brevo) — 4.6/5 (3528 reviews) 2. [MailerLite](https://www.capterra.pt/software/136603/mailerlite) — 4.7/5 (2344 reviews) 3. [Constant Contact](https://www.capterra.pt/software/31898/constant-contact) — 4.3/5 (2956 reviews) 4. [EmailOctopus](https://www.capterra.pt/software/147415/emailoctopus) — 4.8/5 (657 reviews) 5. [EngageBay CRM](https://www.capterra.pt/software/178819/engagebay-marketing) — 4.6/5 (912 reviews) ## Avaliações ### "A powerful tool but time to move on" — 3.0/5 > **Marcus** | *29 de dezembro de 2024* | Internet | Recommendation rating: 4.0/10 > > **Vantagens**: ActiveCampaign stands out for its robust complexity and flexibility, making it ideal for those who want more than just a basic email marketing tool. The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows. The two taxonomies—tags and lists—provide excellent organizational capabilities, making it easy to manage contacts at scale. Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms. > > **Desvantagens**: While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget. Additionally, the system has become slow and overly complex, which can be frustrating for users who want efficiency. There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s still a drawback for such a premium-priced service. The combination of higher costs and reduced performance can make it less appealing for some users. > > I used ActiveCampaign extensively for a long time and heavily relied on its advanced automations, dual taxonomy system, and versatile API. It was a powerful tool that offered great flexibility and helped manage complex workflows effectively. However, over time, the pricing became steep, and the platform felt slower and more complicated to navigate. While it served me well for years, I eventually felt a sense of relief after switching to a simpler, more efficient solution. ActiveCampaign is undoubtedly powerful, but for me, its complexity and cost eventually outweighed its benefits. ----- ### "Best for Creating Brand Content and for Managing Email Campaigns" — 4.0/5 > **Muhammad** | *6 de outubro de 2026* | Serviços e tecnologia da informação | Recommendation rating: 7.0/10 > > **Vantagens**: I like how ActiveCampaign provide powerful automation options for building complex customer journeys, the ability of setting up multiple workflow help to trigger customer behavior to make marketing scalable. Integrated CRM tools regarded for keeping contact data fully organized and gives us control over email marketing with testing options. > > **Desvantagens**: Customer Support is helpful but when we create a ticket we have to wait long time for response sometimes it takes more then a week which slows down the workflow regarding running product campaign. > > ActiveCampaign provide powerful automation for product campaign its integration with Shopify and WordPress is major plus point for allowing us to connect with existing applications for centralized data. It is simple to learn and building email funnel required minutes to complete and the customizable sections make it easy to create brand content with visual editors. ----- ### "Very good in many ways but also incredibly frustrating" — 4.0/5 > **Selena** | *17 de setembro de 2025* | Música | Recommendation rating: 6.0/10 > > **Vantagens**: I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. > > **Desvantagens**: I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. > > It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. ----- ### "Unconscionable pricing practices and manipulative sales tactics" — 2.0/5 > **Kathryn** | *20 de janeiro de 2026* | Formação profissional e coaching | Recommendation rating: 0.0/10 > > **Vantagens**: I used ActiveCampaign for a few years to manage an email list and send out a newsletter. It had a learning curve, but it was reasonable, and the price was acceptable for what I needed. > > **Desvantagens**: When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading." They also wanted to charge me a separate fee just to make the change. They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable. > > Decent features but outrageous pricing practices. I wound up jumping through a bunch of hoops in a short time to cancel my account rather than continue working with them and paying exorbitant fees. ----- ### "When it comes to winning more deals, Active Campaign wears the badge of the smartest sales and marketing partner" — 5.0/5 > **Mark** | *13 de julho de 2026* | Maquinário | Recommendation rating: 10.0/10 > > **Vantagens**: I love the way ActiveCampaign brings our sales and marketing activities together on one intelligent platform while remaining incredibly easy to use. It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning. The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles. I also appreciate the integrated CRM and pipeline management which gives us complete visibility into every deal from enquiry to quotation, demonstrations, negotiation and final hire.Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales representatives to prioritize the opportunities most likely to convert, while advanced segmentation allows us to personalize campaigns for different industries, customer profiles and buying behaviors. The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them. Altogether, these capabilities have helped us generate better-quality leads, shorten sales cycles and consistently close more business. > > **Desvantagens**: ActiveCampaign has proven itself to be the ultimate sales and marketing platform for our business. The acquisition and implementation costs were very reasonable considering the capabilities it delivers and every feature has provided excellent value for money. It has consistently performed as expected, helping us generate more leads, close more deals and strengthen customer relationships without any challenges. I therefore have nothing negative to complain about ActiveCampaign. > > Our experience with ActiveCampaign has been nothing short of magical. It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved. We are now able to engage customers more effectively, build long-term relationship and make better business decisions backed by reliable insights. The results have been incredible. We've seen our sales grow by 33% And the improvement across our team even helped me earn employee of the year 2025. Active Campaign has become our biggest contributor to our continuous sales growth and overall business success ----- Page: 1 / 104\ Seguinte: [Next page](https://www.capterra.pt/software/79367/activecampaign?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/79367/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data