--- description: Tudo sobre Marketo Engage: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marketo Engage - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Automação de Marketing](/directory/6/marketing-automation/software) > [Marketo Engage](/software/75130/marketo-lead-management) # Marketo Engage Canonical: https://www.capterra.pt/software/75130/marketo-lead-management Page: 1 / 30\ Seguinte: [Next page](https://www.capterra.pt/software/75130/marketo-lead-management?page=2) > Software de automação de marketing robusto e fácil de usar, que ajuda a gerar leads qualificados e a traduzir os gastos de marketing em receita. > > Verdict: Rated **4.3/5** by 711 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Marketo Engage? Para empresas B2B ou B2C que se preocupam com o atendimento ao cliente, segmentação personalizada e escalável, personalização e relacionamento com o cliente. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.3/5** | 711 Avaliações | | Praticidade | 3.8/5 | Based on overall reviews | | Suporte ao cliente | 3.9/5 | Based on overall reviews | | Relação qualidade/preço | 3.8/5 | Based on overall reviews | | Recursos | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Adobe - **Founded**: 1982 ## Commercial Context - **Modelo de preços**: (Teste Grátis) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, espanhol, francês, inglês, japonês, português - **Available Countries**: Alanda, Alemanha, Andorra, Argentina, Argélia, Arábia Saudita, Austrália, Barém, Bielorrússia, Brasil, Bulgária, Bélgica, Bósnia e Herzegovina, Canadá, Catar, Chile, China, Colômbia, Comores, Congo-Brazzaville and 60 more ## Recursos - Administração de website - Agendamento de campanhas - Alertas/notificações - Análise de dados de campanhas - Análise de dados do site - Análise de dados visual - Atribuição de múltitoque - Atribuição entre canais - Automação de marketing - Ações ativadas por eventos - Banco de dados de contatos - Banco de dados do cliente - Bate-papo ao vivo - Biblioteca de conteúdo - CRM Integration - Campanhas gota a gota - Compartilhamento de Conteúdo - Edição em tempo real - Ferramentas de colaboração - Geração de leads - Gerenciamento de SEO - Gerenciamento de contatos - Gestão da atividade de vendas - Gestão da comunicação - Gestão de assinantes - Gestão de campanhas - Gestão de canais - Gestão de conteúdo - Gestão de experiência do cliente - Gestão de múltiplas contas - Gestão do desempenho - Histórico do cliente - Identificação da conta de destino - Indicadores de desempenho - Integração de redes sociais - Marketing social - Mobile Optimization - Monitoramento de campanha - Painel - Planejamento de campanhas - Publicação automática - Páginas de início/formulários web - ROI Tracking - Rastreamento de conversão - Rastreamento de e-mails - Rastreamento de interações - Recomendações - Segmentação de clientes - Segmentação por comportamentos - Visualização de dados ... and 62 more features ## Integrations (120 total) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... and 105 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) ## Categorias relacionadas - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) - [Sistemas de Automação de Vendas](https://www.capterra.pt/directory/12/sales-force-automation/software) - [Software de Gestão de Leads](https://www.capterra.pt/directory/30017/lead-management/software) - [Plataformas de Marketing All-in-One](https://www.capterra.pt/directory/32155/all-in-one-marketing/software) - [Software de Dinamização de Vendas](https://www.capterra.pt/directory/30798/sales-enablement/software) ## Alternativas 1. [Brevo](https://www.capterra.pt/software/132996/brevo) — 4.6/5 (3482 reviews) 2. [Mailchimp](https://www.capterra.pt/software/110228/mailchimp) — 4.5/5 (17631 reviews) 3. [ActiveCampaign](https://www.capterra.pt/software/79367/activecampaign) — 4.6/5 (2562 reviews) 4. [MailerLite](https://www.capterra.pt/software/136603/mailerlite) — 4.7/5 (2308 reviews) 5. [Constant Contact](https://www.capterra.pt/software/31898/constant-contact) — 4.3/5 (2926 reviews) ## Avaliações ### "Marketo Magic\!" — 5.0/5 > **Mai** | *7 de março de 2026* | Hotelaria | Recommendation rating: 10.0/10 > > **Vantagens**: Integrating Marketo to our team was a breeze and the customer support helped make the implementation seamless for everyone\! > > **Desvantagens**: Thus far, NO cons\! The team has adapted quickly and we're already incorporating the platform into our daily routines. > > We onboarded with Marketo recently and have been incredibly pleased with the seamless integration\! Our sales and marketing team are using it with ease\! ----- ### "A.Mullican Views on Marketo Engage Utilization" — 5.0/5 > **Andrew** | *14 de abril de 2025* | Design | Recommendation rating: 10.0/10 > > **Vantagens**: Marketo Engage facilitates robust marketing automation capabilities which help boost sales and in long run leads to high ROI. > > **Desvantagens**: Ever since I incorporated Marketo Engage, I have never come across bugs when creating, customizing and sending outbound marketing emails. ----- ### "Marketo does work, just get your wallet ready." — 4.0/5 > **Edward** | *1 de junho de 2026* | Publicidade e marketing | Recommendation rating: 8.0/10 > > **Vantagens**: The lead scoring makes sense, after the learning curve. Have been using multi-touch campaigns for three clients, and no such data bleeding between accounts. Email builder allows for duplicate templates in workspaces, saving hours. They have a good API documentation, my developer got our CRM talking to them in 2 days. > > **Desvantagens**: It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies. Support tickets require 48+ hours, unless you're on the enterprise level. The remarkable increase in premium compared with the standard is madness on the part of a little shop like ours. > > For most small agencies, it was more than what they needed but we wanted something that wouldn't break down if our clients need enterprise-level reporting. Perfect if you're willing to put up with the price and the setup process. I did look at alternatives, but we're holding onto it. ----- ### "Powerful workflows, but full-time help will be required." — 2.0/5 > **Avaliador Verificado** | *26 de janeiro de 2025* | Software | Recommendation rating: 2.0/10 > > **Vantagens**: Powerful workflows, particularly when attached to lead nurturing email campaigns. If your team keeps a very clean Salesforce or CRM instance, there's an awful lot you can segment and action off of. > > **Desvantagens**: If something is broken in the product, you'd better have a PhD in Marketo in order to track down exactly what it is. The product's usability and assorted tooltips leave a lot to be desired. This is why 95% of Marketo customers have to hire a full-time administrator to wield it. You either know how to use it from deep years of experience, or you're going to have to spend a lot of time figuring it out. > > Overall, my experience was poor...though there were a few highlights along the way. Again, the segmentation and workflow actioning that it provides are very powerful. But you're cowed in by a labyrinth of folders and redundant workflow rules that make it very hard to remain nimble once you've built the whole system out. ----- ### "Robust Application" — 5.0/5 > **Haley** | *29 de junho de 2025* | Software | Recommendation rating: 8.0/10 > > **Vantagens**: Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation. > > **Desvantagens**: I will admit it is not for the faint of heart\! Teams using Marketo Engage will have the most success with experienced and technical Marketing Ops personnel to onboard the solution and engineer the respective workflows and automation according to their business. > > I have a positive experience with Marketo Engage and would highly recommend it overall. The ability to analyze data captured by this application is amazing and we were able to capture great insights and pivot accordingly. The app is advanced and can become cumbersome and manual if managed incorrectly by a team, which is something we experienced at first. ----- Page: 1 / 30\ Seguinte: [Next page](https://www.capterra.pt/software/75130/marketo-lead-management?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/75130/marketo-lead-management) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data