---
description: Tudo sobre Unless: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
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title: Unless - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Software de Sucesso do Cliente](/directory/30961/customer-success/software) > [Unless](/software/176246/unless)

# Unless

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> O Unless ajuda a entender as necessidades de cada visitante do site e o mecanismo de personalização permite que você otimize sua experiência no site.
> 
> Verdict: Rated **4.7/5** by 50 users. Top-rated for **Probabilidade de recomendação**.

-----

## Resumo

### Quem usa Unless?

O Unless atende a empresas B2B e B2C que querem levar a otimização de conversão para o próximo nível.

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.7/5** | 50 Avaliações |
| Praticidade | 4.3/5 | Based on overall reviews |
| Suporte ao cliente | 4.7/5 | Based on overall reviews |
| Relação qualidade/preço | 4.7/5 | Based on overall reviews |
| Recursos | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Unless
- **Location**: Amsterdam, Países Baixos
- **Founded**: 2016

## Commercial Context

- **Preço inicial**: 1499,00 €
- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web
- **Idiomas**: alemão, búlgaro, catalão, checo, croata, dinamarquês, eslovaco, esloveno, espanhol, estónio, finlandês, francês, grego, húngaro, inglês, irlandês, islandês, italiano, letão, lituano, neerlandês, norueguês, polaco, português, português do Brasil, português europeu, romeno, russo, sueco, turco, ucraniano
- **Available Countries**: Alanda, Albânia, Alemanha, Andorra, Argentina, Austrália, Brasil, Bulgária, Bélgica, Bósnia e Herzegovina, Canadá, Chile, Chipre, Chéquia, Cidade do Vaticano, Croácia, Dinamarca, Eslováquia, Eslovénia, Espanha and 39 more

## Recursos

- Bate-papo ao vivo
- Comunicação multicanal
- Conversação inteligente
- Ferramentas de colaboração
- Gestão da base de conhecimento
- Incorporação
- Painel de atividades
- Participação do cliente
- Relatórios e análise de dados
- Relatórios e estatística
- Seguimento/Análise de uso
- Task Automation

## Integrations (21 total)

- Azure DevOps
- Azure DevOps Server
- BookStack
- ClickHelp
- Confluence
- Dynamics 365
- Freshchat
- Freshdesk
- Google Cloud BigQuery
- Google Drive
- HubSpot CRM
- Microsoft 365 Help Desk Ticketing System
- Pipedrive
- Salesforce Desk
- Salesforce Platform

... and 6 more integrations

## Opções de suporte

- Email/Help Desk
- Base de conhecimento
- Suporte por telefone
- Bate-papo

## Category

- [Software de Sucesso do Cliente](https://www.capterra.pt/directory/30961/customer-success/software)

## Categorias relacionadas

- [Software de Sucesso do Cliente](https://www.capterra.pt/directory/30961/customer-success/software)
- [Sistemas de Atendimento ao Cliente](https://www.capterra.pt/directory/22/customer-service/software)
- [Sistemas de Suporte ao Cliente](https://www.capterra.pt/directory/32315/customer-support/software)

## Alternativas

1. [LiveAgent](https://www.capterra.pt/software/102188/liveagent) — 4.7/5 (1753 reviews)
2. [Zendesk Suite](https://www.capterra.pt/software/164283/zendesk) — 4.4/5 (4072 reviews)
3. [Zoho Desk](https://www.capterra.pt/software/169505/zoho-desk) — 4.5/5 (2211 reviews)
4. [Tidio](https://www.capterra.pt/software/144040/tidio-chat) — 4.7/5 (590 reviews)
5. [Intercom](https://www.capterra.pt/software/134347/intercom) — 4.5/5 (1131 reviews)

## Avaliações

### "Advanced Personalization Engine at a fraction of Adobe Target's enterprise option" — 5.0/5

> **Kejda** | *19 de março de 2020* | Publicidade e marketing | Recommendation rating: 8.0/10
> 
> **Vantagens**: How powerful it is. The dynamic text replacement features and API allow you to really deliver personalized experiences that can delight and impress your visitors, not to mention get better ROI on any demand gen campaign.&#10;&#10;Very detailed, advanced targeting options to create personalization segments, such as query parameters.&#10;&#10;Also like the execution of their WYSIWYG editor, almost everything is done directly on the platform but in a visual way, so you see exactly what you're personalizing and how.&#10;&#10;Doubles as a lead gen tool (though doesn't shine in this regard) with widgets to help users self segment.
> 
> **Desvantagens**: For its most advanced features and applications (API, cookie use, integrations with other complementary software, javascript variables) there seems to be either thin documentation or documentation that's purely technical (e.g., here's the API, go do what you want with it, but no walkthroughs to help an advanced martech user who's short of a developer).&#10;&#10;Their in-page editor crashes / glitches a lot if you do medium to heavy content changes.&#10;&#10;Lack of native integrations, though they do have a Zapier app they've recently released, but I haven't tested it.&#10;&#10;The team is not as responsive as I would like. They probably intend it to be used by bigger companies that outsource execution to agencies so a lot of self-service seems to be expected of their users.
> 
> It's a really solid tool, I just wish the team had built a more engaging community around it (the FB group gets very infrequent updates) and that onboarding and support more proactive.

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### "Great product with lots of potential" — 5.0/5

> **Gilbert** | *12 de julho de 2019* | Publicidade e marketing | Recommendation rating: 10.0/10
> 
> **Vantagens**: To be able to create personalized experiences on websites.&#10;Although I still just "playing around" with it, Unless should become one of my most powerful tools to improve engagement and get more customers in the near future.
> 
> **Desvantagens**: There is a steep learning curve to be able to use the application to its maximum potential
> 
> It allows creating personalized content on the fly based on weather, location, time of the day, URL parameters and more. Thus, users can get a more engaging experience and more relevant content.

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### "A tool to make your website "speak" to different market segments" — 4.0/5

> **Yann** | *10 de maio de 2021* | Mídia digital | Recommendation rating: 7.0/10
> 
> **Vantagens**: There are several things Unless focuses on and does but the one I find to be the most impressive is the ability to personalize the landing pages created with Unless.&#10;&#10;Basically, it's possible to hyper-personalize certain aspects of specific landing pages in a dynamic way so that, depending on the "segment" a visitor of that page belongs to, he/she will see a certain type of content (e.g. a specific headline), which will be different than the one displayed to someone from a different segment.&#10;&#10;I find this to be a very valuable feature for the fact that it allows me  to have my landing pages and content "speak" directly to specific people and show them content that I know is relevant to them – instead of showing them that content plus other generic things and hoping they'll find the content that's ideal for them...&#10;&#10;It does take a moment to figure out your specific segments, build the landing pages and hyper-personalize them, but this can go a long way in terms of getting people into your funnel.
> 
> **Desvantagens**: I am big on being able to customize the webpages and content I create and present, so that it gets as close as possible to looking and recreating the user experience I wish people have. &#10;&#10;While Unless enables users to hyper-personalize their landing pages, there are limitations in terms of customizing those pages and this isn't ideal.

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### "This Software Is Going Places\! :-)" — 5.0/5

> **Alex** | *23 de agosto de 2018* | Produção audivisual | Recommendation rating: 10.0/10
> 
> **Vantagens**: Overall, really happy I got this tool at my disposal and their support team is really nice - they all know me by name :)
> 
> **Desvantagens**: It takes some effort to set up meaningful personalizations. That's not necessarily a criticism of Unless but not everything you try, will have an impact on your KPIs. In that sense, it's a lot like A/B testing (start with a hypothesis and see how your visitors respond).
> 
> I've been using Unless for quite some time now and there's always more to discover\! I'm a fan of their "dynamic content" feature (though there's room for improvement). With dynamic content, I can add small, crucial pieces of information (e.g. add the visitor's job title to the headline) and instantly make the page more relevant for each viewer. You can also use it in combination with emails (= inject user data from your email automation tool or CRM), personalize for different traffic channels, user behavior. It's really powerful.

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### "Easy way to create symmetry between website and ad campaigns" — 5.0/5

> **Bow ** | *7 de agosto de 2018* | Esportes | Recommendation rating: 10.0/10
> 
> **Vantagens**: After installing the script in seconds, I created a personalised version of our landing page and made it directly visible for visitors entering through an ad campaign. The visual editor was easy, you can make changes to the website without coding and the audience builder is an easy way to segment visitors. The Unless support was always ready to assist, and helped me to make take advantage of all the available parameters to build audiences with.
> 
> **Desvantagens**: Taking full advantage of the platform requires some time and effort,
> 
> Unless saves me a lot of time. I run many ads and I can't create a separate landing page for each (that would take too much time and become hard to manage). However, generic landing pages mean a suboptimal experience for my visitors, especially the ones who arrive through a Google Search query. Unless helps me solve this issue. Now, I only need a few landing pages and I can dynamically change the content based on the ad someone clicked on. This has lowered bounce rate, increased time-on-page so overall, it improves the performance of ad campaigns. &#10;I hope to use Unless for more complex personalizations in the future.

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## Links

- [View on Capterra](https://www.capterra.pt/software/176246/unless)

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