--- description: Tudo sobre Customer.io: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Customer.io - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Email Marketing](/directory/30013/email-marketing/software) > [Customer.io](/software/174023/customer-io) # Customer.io Canonical: https://www.capterra.pt/software/174023/customer-io Page: 1 / 5\ Seguinte: [Next page](https://www.capterra.pt/software/174023/customer-io?page=2) > Plataforma de email marketing para empresas que ajuda a enviar notificações por push, emails transacionais, mensagens de marketing etc. > > Verdict: Rated **4.7/5** by 87 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Customer.io? O Customer.io atende empresas de internet baseadas em dados que precisam enviar mensagens personalizadas em escala em setores como SaaS, B2C, tecnologia educacional, aplicativos móveis, mercados da internet e muito mais. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.7/5** | 87 Avaliações | | Praticidade | 4.3/5 | Based on overall reviews | | Suporte ao cliente | 4.5/5 | Based on overall reviews | | Relação qualidade/preço | 4.3/5 | Based on overall reviews | | Recursos | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Customer.io - **Founded**: 2012 ## Commercial Context - **Preço inicial**: 100,00 US$ - **Target Audience**: 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Available Countries**: Alemanha, Brasil, Bélgica, Canadá, Chipre, Dinamarca, Egito, Emirados Árabes Unidos, Estados Unidos, França, Irlanda, Israel, Itália, Malta, México, Noruega, Nova Zelândia, Países Baixos, Reino Unido, Rússia and 4 more ## Recursos - A/B Testing - Agendamento de campanhas - Alertas/notificações - Análise de dados de campanhas - Análise de dados visual - App Notifications - Automação de marketing - Ações ativadas por eventos - Banco de dados de contatos - Banco de dados do cliente - CAN-SPAM Compliance - CRM - Captura de leads - Captura e transferência de dados - Comunicação multicanal - Conectores de dados - Controles/permissões de acesso - Editor de WYSIWYG - Gerenciamento de contatos - Gestão de assinantes - Gestão de campanhas - Gestão de canais - Gestão de conteúdo - Gestão de experiência do cliente - Gestão de leads - Gestão de modelos - Histórico do cliente - Importação/exportação de dados - Mobile Optimization - Modelos personalizáveis - Múltiplas campanhas - Múltiplas fontes de dados - Notificações pela Internet - Notificações por push - Painel de atividades - Perfis de clientes - Personalização - Planejamento de campanhas - Qualificação de leads - Rastreamento de conversão - Rastreamento de e-mails - Rastreamento de engajamento - Relatórios e análise de dados - SMS Marketing - SMS Notifications - Segmentação - Segmentação de clientes - Sincronização de dados - Third-Party Integrations - Vários idiomas ... and 5 more features ## Integrations (136 total) - AWS Lambda - Acuity Scheduling - AdRoll - Aha\! - Airtable - Amazon Polly - Amazon Redshift - Amazon S3 - Amplitude - Appcues - AppsFlyer - Asana - AtomX Live Chat - Attribution - Azure Blob Storage ... and 121 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Bate-papo ## Category - [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software) ## Categorias relacionadas - [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software) - [Software CDP (Plataforma de Gestão de Clientes)](https://www.capterra.pt/directory/31334/customer-data-platform/software) - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) - [Ferramentas de Engajamento com Cliente](https://www.capterra.pt/directory/30906/customer-engagement/software) - [Sistemas de Gestão de Dados](https://www.capterra.pt/directory/31003/data-management/software) ## Alternativas 1. [Brevo](https://www.capterra.pt/software/132996/brevo) — 4.6/5 (3410 reviews) 2. [Gmail](https://www.capterra.pt/software/202338/gmail) — 4.8/5 (13328 reviews) 3. [Mailchimp](https://www.capterra.pt/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [ActiveCampaign](https://www.capterra.pt/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.pt/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Avaliações ### "Complete feature-set and excellent support" — 5.0/5 > **Joana** | *31 de maio de 2023* | Software | Recommendation rating: 10.0/10 > > **Vantagens**: Even though at first it might have a longer learning curve (because there are several functionalities we can make use of), I think it compensates having the ability to create complex workflows for email campaigns: there are several functionalities available, and we're always able to create the flows we ideate. I particularly like the “draft” option to test campaigns I've just set up and made live and that we're able to integrate with other data platforms, that enrich our trigger and filter capabilities.Excellent customer support. Even though we're not on the Premium plan, any of the queries we submit are answered within 24 hours and have detailed explanations or workarounds for the issues presented.They also have interesting webinars from time to time, with quite specific topics and tips. > > **Desvantagens**: Unfortunately, we're unable to move a contact manually within a workflow; which is particularly important for exceptional cases that we might want to override the rules because of a human or sync error. Another feature I'd like to have (but also seems to be missing from most similar tools), is the ability to have custom reports – though I wouldn't need this very often, thus it's not a dealbreaker at this point.The pricing is somewhat expensive, and we're not able to temporarily downgrade the plan (if by any chance our business has a seasonality). ----- ### "Great product, not the cheapest though" — 5.0/5 > **Noga** | *2 de outubro de 2025* | Serviços financeiros | Recommendation rating: 8.0/10 > > **Vantagens**: As a brand that has both a website and an app, Customer.io combined everything we needed to send customer journey messages across various channels: Push, in-app, email, and sms. > > **Desvantagens**: The pricing model didn't make sense for our growing company, as you pay for all the contacts in your account, regardless of if they're active or not. > > The UI/UX was very user friendly and easy to use. You don't need any special training in order to be able to build sophisticated flows. ----- ### "Good service, interface somehow difficult and less user friendly than other systems" — 3.0/5 > **Suzan** | *16 de janeiro de 2023* | Varejistas | Recommendation rating: 6.0/10 > > **Vantagens**: Great and quick customer service, broadcast function works well > > **Desvantagens**: The data functions and the somehow difficult interface of campaigns and flow-building > > Good ----- ### "Super easy to setup" — 4.0/5 > **Avaliador Verificado** | *30 de maio de 2025* | Software | Recommendation rating: 7.0/10 > > **Vantagens**: Low cost, good automation and search options. UI looks good, and no one on my team needed to look at documentation to use it. It was easy for our developers to connect Customer Io into our platform. > > **Desvantagens**: I feel like Keap does everything they do a bit better in terms of customizing options for a lower price. That being said Customer Io does look better and is easier to use. ----- ### "Modern marketing automation platform with powerful data integration capabilities" — 5.0/5 > **Orian** | *5 de junho de 2023* | Segurança de rede e informática | Recommendation rating: 10.0/10 > > **Vantagens**: As a SaaS company, product data integration was a key decision factor when picking our MAP. Customer.io was by far the best at leveraging product data in emails and became a key part of our workflow to detect and activate leads from Product. > > **Desvantagens**: The initial setup was quite complex because of what we wanted to do, but the Customer Success rep was very helpful. ----- Page: 1 / 5\ Seguinte: [Next page](https://www.capterra.pt/software/174023/customer-io?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/174023/customer-io) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data