---
description: Tudo sobre HubSpot Marketing Hub: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
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title: HubSpot Marketing Hub - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Ferramentas de Email Marketing](/directory/30013/email-marketing/software) > [HubSpot Marketing Hub](/software/171840/hubspot-marketing)

# HubSpot Marketing Hub

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> O software de marketing completo da HubSpot é ideal para empresas em crescimento que desejam usar a automação de marketing para aumentar o tráfego, converter leads e gerar ROI.
> 
> Verdict: Rated **4.5/5** by 6223 users. Top-rated for **Probabilidade de recomendação**.

-----

## Resumo

### Quem usa HubSpot Marketing Hub?

Mais de 68,8 mil clientes em mais de 100 países usam o software HubSpot para atrair, envolver e encantar os clientes.

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.5/5** | 6223 Avaliações |
| Praticidade | 4.3/5 | Based on overall reviews |
| Suporte ao cliente | 4.4/5 | Based on overall reviews |
| Relação qualidade/preço | 4.2/5 | Based on overall reviews |
| Recursos | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: HubSpot
- **Location**: Cambridge, EUA
- **Founded**: 2012

## Commercial Context

- **Preço inicial**: 15,00 US$
- **Modelo de preços**:  (Free version available) (Teste Grátis)
- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web
- **Idiomas**: alemão, espanhol, francês, inglês, japonês, português
- **Available Countries**: Alemanha, Austrália, Brasil, Bélgica, Canadá, China, Dinamarca, Espanha, Estados Unidos, Filipinas, Finlândia, França, Hong Kong, RAE da China, Irlanda, Japão, Malásia, México, Noruega, Nova Zelândia, Países Baixos and 6 more

## Recursos

- Administração de website
- Agendamento de campanhas
- Alertas/notificações
- Análise da concorrência
- Análise de dados de campanhas
- Análise de dados do site
- Arrastar e soltar
- Automação de marketing
- Ações ativadas por eventos
- Banco de dados de contatos
- CAN-SPAM Compliance
- Captura de leads
- Coleta de dados de multicanal
- Criação e design de formulários
- Editor de WYSIWYG
- Edição em tempo real
- Ferramentas de colaboração
- Ferramentas de pesquisa de palavras chave
- Gerenciamento de SEO
- Gerenciamento de contatos
- Gestão de assinantes
- Gestão de auditorias
- Gestão de campanhas
- Gestão de conteúdo
- Gestão de leads
- Gestão de modelos
- Gestão de múltiplas contas
- Indicadores de desempenho
- Marketing Management
- Marketing social
- Mobile Optimization
- Monitoramento das redes sociais
- Monitoramento de campanha
- Múltiplas campanhas
- Painel
- Painel de atividades
- Personalização
- Pesquisa e filtro
- Páginas de início/formulários web
- ROI Tracking
- Rastreamento de conversão
- Rastreamento de e-mails
- Rastreamento de engajamento
- Rastreamento de palavras chave
- Relatórios e análise de dados
- Responsive Web Design
- Segmentação de clientes
- Segmentação de leads
- Third-Party Integrations
- Website Hosting

... and 20 more features

## Integrations (219 total)

- AWeber
- Accelo
- Act\!
- ActiveDEMAND
- Acuity Scheduling
- AdRoll
- Adobe Commerce
- Aircall
- Alchemer
- AllClients
- AskNicely
- Atomic AI
- Attribution
- Azuqua
- Bedrock Data

... and 204 more integrations

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software)

## Categorias relacionadas

- [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software)
- [Software de Marketing de Redes Sociais](https://www.capterra.pt/directory/30781/social-media-marketing/software)
- [Ferramentas de Landing Pages](https://www.capterra.pt/directory/30844/landing-page/software)
- [Software para Blog](https://www.capterra.pt/directory/30898/blog/software)
- [Ferramentas de SEO](https://www.capterra.pt/directory/30931/seo/software)

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3. [MailerLite](https://www.capterra.pt/software/136603/mailerlite) — 4.7/5 (2258 reviews)
4. [ActiveCampaign](https://www.capterra.pt/software/79367/activecampaign) — 4.6/5 (2561 reviews)
5. [Constant Contact](https://www.capterra.pt/software/31898/constant-contact) — 4.3/5 (2917 reviews)

## Avaliações

### "Excelente" — 5.0/5

> **MAURO** | *9 de setembro de 2024* | Consultório médico | Recommendation rating: 9.0/10
> 
> **Vantagens**: Praticidade no uso, custo benefício e suporte
> 
> **Desvantagens**: Nada demais. Apesar de usara pouco tempo, não tenho nada a reclamar
> 
> Muito boa, tinha um aumento considerável no tráfego, além de ter trago mais agilidade e desempenho no dia a dia

-----

### "Excellent tool with many options. Great even in the limited free version." — 5.0/5

> **Daniela** | *16 de dezembro de 2024* | Imobiliárias | Recommendation rating: 10.0/10
> 
> **Vantagens**: I love the flexibility it offers in customising some fields, including in the free version. It is a great way to start using and testing it before engaging in a more advanced use.
> 
> **Desvantagens**: Some parts of the user management are not ideal, meaning that, for example, it is impossible to read a thread of emails.
> 
> Excellent. I use it for contacts and to keep track of emails, and it is a great help. The integration with Gmail makes it very easy to save all the emails, and even to send emails directly from Hubspot. It is really a great help.

-----

### "A reliable and scalable platform to align marketing and sales" — 5.0/5

> **Avaliador Verificado** | *3 de setembro de 2025* | Internet | Recommendation rating: 8.0/10
> 
> **Vantagens**: What I like most about HubSpot Marketing Hub is how seamlessly it connects our marketing and sales activities into one ecosystem. The automation features save our teams time, the dashboards give us both high-level and detailed insights, and the integration with other tools ensures that we always have a single source of truth. It has really helped us scale and stay consistent across global campaigns.
> 
> **Desvantagens**: Advanced customization options can feel limited, and some reporting requires extra effort to tailor to our specific needs.&#10;Also, while the platform is very user-friendly, the pricing scales quickly as you add more features or contacts (they come in thesholds), which can be a consideration for growing teams.
> 
> Overall, HubSpot Marketing Hub has been an invaluable platform for AVOW. It has brought structure and efficiency to our sales and marketing alignment, improved visibility across teams, and allowed us to run data-driven campaigns at scale. The tool continues to evolve, and despite some limitations, it remains a central part of our tech stack.

-----

### "All-in-One Marketing Powerhouse" — 5.0/5

> **Yasmin** | *10 de abril de 2026* | Contabilidade | Recommendation rating: 10.0/10
> 
> **Vantagens**: What I liked most about HubSpot Marketing Hub is how all-in-one and easy to manage it is for marketing activities. It brings together tools for email marketing, landing pages, social media scheduling, and analytics in one platform, which makes campaign management much more efficient. I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills. The built-in CRM integration is another strong advantage because it helps keep track of leads and customer interactions in one place.
> 
> **Desvantagens**: While the free and basic versions are useful, many of the more powerful tools are locked behind paywalls, which isn't that big of an issue to our company since we pay but could be troublesome for some smaller companies.
> 
> My overall experience with HubSpot Marketing Hub has been very positive. It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place. I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected. The interface is generally user-friendly, and the automation features save a lot of time once they are set up.

-----

### "Shocking Experience With HubSpot Sales Support" — 1.0/5

> **Daniel Gabriel** | *29 de janeiro de 2026* | Varejistas | Recommendation rating: 2.0/10
> 
> **Vantagens**: It is very difficult to make a decision because the features are constantly changing. Creating confusion and instability, while customers are consistently pressured to upgrade and pay more.
> 
> **Desvantagens**: Functions are added and removed without consistency, and you are repeatedly pushed to pay more. On top of that, users are repeatedly pushed to pay more just to retain functionality they previously had.
> 
> On January 29, 2026 (Romania time), I contacted HubSpot’s Sales support to discuss an issue related to my plan. What followed was an unacceptable chain of unprofessional, disrespectful, and frankly shocking interactions that no customer should ever experience.&#10;&#10;The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated.&#10;&#10;The second agent was openly disrespectful. In the background, I could clearly hear motorbikes and dogs. At one point, he put me on hold to answer his personal phone. After that, he simply stopped responding while I was still on the line, forcing me to end the call myself.&#10;&#10;I called again and reached another agent who laughed at me. She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and ultimately told me she would end the call solely because I asked to speak with a manager in order to report the experience I had just endured.&#10;&#10;I called one final time. The last agent told me to “search on Google” for whatever I needed, said she would not provide any information because she works in sales, and then abruptly disconnected the call.&#10;&#10;This is, without exaggeration, the worst experience I have ever had with any company or call center. The behavior displayed by multiple HubSpot representatives is unacceptable, unprofessional, and damaging. I will be filing an international complaint regarding this incident.&#10;&#10;I have been a HubSpot customer since 2021. I recently upgraded to a paid plan, and this is the level of treatment I received. I strongly advise others to carefully consider which CRM they choose, as they may be subjected to the same experience.&#10;&#10;These calls should be reviewed in full to clearly expose what actually took place during each interaction.

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## Links

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