---
description: Tudo sobre LiveRamp: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: LiveRamp - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Software CDP (Plataforma de Gestão de Clientes)](/directory/31334/customer-data-platform/software) > [LiveRamp](/software/168533/liveramp)

# LiveRamp

Canonical: https://www.capterra.pt/software/168533/liveramp

> O LiveRamp oferece um software de integração de dados que transforma as plataformas de tecnologia em canais de marketing baseados em pessoas.
> 
> Verdict: Rated **4.4/5** by 5 users. Top-rated for **Probabilidade de recomendação**.

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## Resumo

### Quem usa LiveRamp?

O LiveRamp oferece a plataforma de identidade aproveitada por marcas e seus parceiros de agências, dados e plataforma para oferecer produtos inovadores e experiências excepcionais.

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.4/5** | 5 Avaliações |
| Praticidade | 4.6/5 | Based on overall reviews |
| Suporte ao cliente | 3.5/5 | Based on overall reviews |
| Relação qualidade/preço | 4.5/5 | Based on overall reviews |
| Recursos | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: LiveRamp
- **Location**: San Francisco, EUA
- **Founded**: 2014

## Commercial Context

- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Available Countries**: Estados Unidos

## Recursos

- Análise de dados de campanhas
- Banco de dados do cliente
- Captura e transferência de dados
- Conectores de dados
- Gestão de campanhas
- Governança de informações
- Indicadores de desempenho
- Monitoramento de campanha
- Multi-Channel Attribution
- Múltiplas fontes de dados
- Painel
- Perfis de clientes
- Personalização
- Pesquisa e filtro
- ROI Tracking
- Rastreamento de comportamento
- Rastreamento de engajamento
- Real-Time Analytics
- Recomendações
- Segmentação de clientes
- Segmentação por comportamentos

## Integrations (17 total)

- AdRoll
- Adobe Campaign
- Celtra
- Comscore
- Criteo
- Databricks
- Google Ads
- Kenshoo Infinity Suite
- LinkedIn for Business
- Marin Software
- Neustar UltraDNS
- Quantcast
- Rocket Fuel
- Snapchat for Business
- Snowflake

... and 2 more integrations

## Opções de suporte

- Email/Help Desk
- Base de conhecimento
- Suporte por telefone

## Category

- [Software CDP (Plataforma de Gestão de Clientes)](https://www.capterra.pt/directory/31334/customer-data-platform/software)

## Categorias relacionadas

- [Software CDP (Plataforma de Gestão de Clientes)](https://www.capterra.pt/directory/31334/customer-data-platform/software)
- [Sistemas de Gestão de Dados](https://www.capterra.pt/directory/31003/data-management/software)
- [Ferramentas de Análise de Marketing](https://www.capterra.pt/directory/31018/marketing-analytics/software)
- [Software para Personalização](https://www.capterra.pt/directory/30965/personalization/software)

## Alternativas

1. [Google Analytics 360](https://www.capterra.pt/software/177042/google-analytics) — 4.7/5 (8089 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.pt/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
3. [Omnisend](https://www.capterra.pt/software/153508/omnisend) — 4.7/5 (836 reviews)
4. [AppsFlyer](https://www.capterra.pt/software/156811/appsflyer) — 4.5/5 (138 reviews)
5. [Reportei](https://www.capterra.pt/software/180418/reportei) — 4.7/5 (241 reviews)

## Avaliações

### "Useful For Sharing Audiences" — 4.0/5

> **Kayla** | *19 de março de 2019* | Publicidade e marketing | Recommendation rating: 8.0/10
> 
> **Vantagens**: The search function for destinations makes it easy for us to send 1st party audiences and files to multiple platforms at once. You can also organize your files and audiences to make it easier to select which files go where.
> 
> **Desvantagens**: There's no easy way to export file names \& record matches by audience. The format it comes as in a CSV is not the most user friendly. It also can be a struggle to pull match rates by platform - it would be great if there was a feature to see what a partners match rate is now vs. a period of time in the past to see how it has grow.n.
> 
> Overall great for managing CRM files and sharing.

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### "LiveRamp Has Incredible Capabilities" — 5.0/5

> **George** | *6 de maio de 2024* | Construção | Recommendation rating: 10.0/10
> 
> **Vantagens**: First, I am impressed by the reliability and impressive capabilities of LiveRamp.
Secondly, LiveRamp has been so easy to use.
> 
> **Desvantagens**: For the days I have used LiveRamp, all its features have been excellent.

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### "The datastore is a game changer" — 5.0/5

> **Anthony** | *18 de dezembro de 2018* | Publicidade e marketing | Recommendation rating: 10.0/10
> 
> **Vantagens**: Liveramp data store has allowed us to further fine tune our targeting.  activating predefined audiences that have drastically lowered our costs. It is very easy to search around and find what you need but getting it to the desired platform is a bit of a round robin.
> 
> **Desvantagens**: The customer service team is awful and very, very slow to get anything done.  Like i said moving the data to a new platform is a bit of a pain.
> 
> Overall we have been pleased with liveramp as a software data solution.

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### "Best data onboarding platform for advertisers" — 5.0/5

> **Phil** | *7 de abril de 2021* | Publicidade e marketing | Recommendation rating: 9.0/10
> 
> **Vantagens**: LiveRamp has the best data onboarding technology and identity link match rates in the market. They also offer a comprehensive data store and integrate with all media buying platforms.
> 
> **Desvantagens**: LiveRamp could work on better data onboarding instructions and workflow. It would be nice to receive check ins from their account management team.
> 
> Our overall experience has been great. LiveRamp helps us deliver better performance and overall value for our clients' digital ad campaigns.

-----

### "Plateforme de data collaboration efficace" — 3.0/5

> **Francois** | *22 de janeiro de 2024* | Publicidade e marketing | Recommendation rating: 7.0/10
> 
> **Vantagens**: J'utilise LiveRamp comme fournisseur de données et plateforme de data collaboration. 
La plateforme répond à mes besoin, notamment sur le partage des données. Je peux importer des données à des fins publicitaires sur un grand nombre de plateformes.
> 
> **Desvantagens**: Bien que ce soit simple d'utilisation et qu'il y ait beaucoup de données disponibles, la question de la qualité de ces dernières se pose.
Les datas ont-elles été récoltées dans les règles et sont-elles qualifiées ? Parfois le taux de matching n'est pas assez élevé.

## Links

- [View on Capterra](https://www.capterra.pt/software/168533/liveramp)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/168533/LiveRamp/> |
| en-AE | <https://www.capterra.ae/software/168533/liveramp> |
| en-AU | <https://www.capterra.com.au/software/168533/liveramp> |
| en-CA | <https://www.capterra.ca/software/168533/liveramp> |
| en-GB | <https://www.capterra.co.uk/software/168533/liveramp> |
| en-IE | <https://www.capterra.ie/software/168533/liveramp> |
| en-IL | <https://www.capterra.co.il/software/168533/liveramp> |
| en-IN | <https://www.capterra.in/software/168533/liveramp> |
| en-NZ | <https://www.capterra.co.nz/software/168533/liveramp> |
| en-SG | <https://www.capterra.com.sg/software/168533/liveramp> |
| en-ZA | <https://www.capterra.co.za/software/168533/liveramp> |
| fr | <https://www.capterra.fr/software/168533/liveramp> |
| fr-BE | <https://fr.capterra.be/software/168533/liveramp> |
| fr-CA | <https://fr.capterra.ca/software/168533/liveramp> |
| fr-LU | <https://www.capterra.lu/software/168533/liveramp> |
| pt | <https://www.capterra.com.br/software/168533/liveramp> |
| pt-PT | <https://www.capterra.pt/software/168533/liveramp> |

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