--- description: Tudo sobre Adobe Audience Manager: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Adobe Audience Manager - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Sistemas de Gestão de Dados](/directory/31003/data-management/software) > [Adobe Audience Manager](/software/168311/adobe-audience-manager) # Adobe Audience Manager Canonical: https://www.capterra.pt/software/168311/adobe-audience-manager Page: 1 / 3\ Seguinte: [Next page](https://www.capterra.pt/software/168311/adobe-audience-manager?page=2) > Sistema de plataforma de gerenciamento de dados (DMP na sigla em inglês) que permite que anunciantes e editores obtenham visualizações acionáveis, criem segmentos de público e vendam para públicos-alvo. > > Verdict: Rated **4.4/5** by 31 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Adobe Audience Manager? Criado para todos os tamanhos de negócios, é uma ferramenta de gestão de dados que ajuda a criar e identificar a segmentação de clientes e usá-la em todos os canais. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.4/5** | 31 Avaliações | | Praticidade | 3.8/5 | Based on overall reviews | | Suporte ao cliente | 4.2/5 | Based on overall reviews | | Relação qualidade/preço | 4.1/5 | Based on overall reviews | | Recursos | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Adobe - **Founded**: 1982 ## Commercial Context - **Target Audience**: 2 - 10 - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Available Countries**: Estados Unidos ## Recursos - Análises de dados comportamentais - Banco de dados do cliente - Captura e transferência de dados - Controle de qualidade dos dados - Ferramentas de análises de dados - Gestão de campanhas - Governança de informações - Integração de dados - Mapeamento da trajetória do cliente - Segmentação por público - Visualização de dados ## Category - [Sistemas de Gestão de Dados](https://www.capterra.pt/directory/31003/data-management/software) ## Categorias relacionadas - [Sistemas de Gestão de Dados](https://www.capterra.pt/directory/31003/data-management/software) - [Software de Preparação de Dados](https://www.capterra.pt/directory/32747/data-preparation/software) - [Software para Plataformas de Gestão de Dados](https://www.capterra.pt/directory/32261/data-management-platforms/software) ## Alternativas 1. [Tableau](https://www.capterra.pt/software/77260/tableau) — 4.6/5 (2348 reviews) 2. [Domo](https://www.capterra.pt/software/119119/domo) — 4.3/5 (329 reviews) 3. [Alteryx Designer](https://www.capterra.pt/software/145696/alteryx-designer) — 4.8/5 (101 reviews) 4. [Nexla](https://www.capterra.pt/software/159398/nexla) — 4.9/5 (9 reviews) 5. [Hevo](https://www.capterra.pt/software/176435/hevo) — 4.7/5 (110 reviews) ## Avaliações ### "For large/complex project management, Asana is a huge help" — 5.0/5 > **Robby** | *15 de fevereiro de 2019* | Entretenimento | Recommendation rating: 8.0/10 > > **Vantagens**: Asana lets you create project timelines, serves as a central document repository, assign tasks and sub-tasks for multiple projects easily. Anytime I need to keep lots of thoughts or processes organized Asana is my go-to. > > **Desvantagens**: The KanBan feature is nice but it could be improved to be on par with other standalone products. ----- ### "Highly functional with lots of use cases, limited usability for app ads & on the expensive side" — 4.0/5 > **Simon** | *24 de setembro de 2020* | Entretenimento | Recommendation rating: 7.0/10 > > **Vantagens**: When you are integrated with other Adobe products - it neatly ties into them and makes it easy to share and use. Having first party data - fully anonymized and ready to push to the major DSPs and networks is a huge benefit for e.g. look alike building, suppression and frequency capping across several channels. > > **Desvantagens**: It has only limited usability for ad only networks (like Google App Campaigns) or Facebook Mobile App Install Campaigns - as both do not allow direct integration of Adobe Audience manager to push audiences. Even through work around, this might never be achievable. When using it - I did not really like that it wasnt full service. For some integrations you need to pass them through adobe customer service in order to be able to send segments (the audience) to the ad partners. > > Overall I still think it is a great product. With the use cases described above (frequency capping across channels, suppression based on first party data, LAL audience buidling on 1st party data while adhering to security standards) was definitely worth to go through the trouble of onboarding a Data management platform like Adobe AA. Even though it is not entirely self-service, at times complex and expensive - these cons are outweighed at the additional benefits of having the complete adobe suite and the cost savings. ----- ### "Powerful solution but expensive" — 4.0/5 > **Avaliador Verificado** | *6 de novembro de 2018* | Bens de consumo | Recommendation rating: 5.0/10 > > **Vantagens**: It is a 360 solution providing several tools in a single place, like target for personalization or A/b testing, insights to analyze data similar to google analytics etc that will enable a business to have there whole web activity controlled in a single piece of saas. > > **Desvantagens**: It's very expensive, only catered for really big companies that could use all their power. For a SMB I will not recommend it. ----- ### "I like the ability to customize reporting and review data in multiple formats" — 4.0/5 > **Marsha** | *7 de março de 2018* > > **Vantagens**: Adobe Audience Manager is particularly proficient at helping us decide where to focus our marketing efforts in order to best target and connect with our customers. We are able to quickly integrate it into our digital platforms and optimize our approach by learning about our customers' patterns quickly, allowing us to make quick changes. If you have software already deployed for customer data, consider whether AAM will add value at the current time, set strategic objectives in when you will change over. AAM has a very robust set of tools that allow you to dig deep within the metrics of every digital facet of your business allowing you to project and predict where your business is going and which segment to focus your attention. > > **Desvantagens**: One of our major challenge has been teaching some of our employees how to use this solution. With the capabilities it provides, we find it rather advanced for those not used to dealing with platforms like this. Outside of those challenges, the software is incredibly useful and can add significant value to your business. ----- ### "Great Softeate" — 5.0/5 > **Avaliador Verificado** | *4 de maio de 2021* | Roupa e moda | Recommendation rating: 10.0/10 > > **Vantagens**: It well made software where where anyone that can use their brain can run it and make sense of how to use it. Even a 9th grade drop out for 7 years could lean to use it. > > **Desvantagens**: Was all good, was nothing to hate on. Was fun > > Great and easy to understand all of the opinions of the software. If you can not use the software then you brain dead. ----- Page: 1 / 3\ Seguinte: [Next page](https://www.capterra.pt/software/168311/adobe-audience-manager?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/168311/adobe-audience-manager) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data