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Sobre AppsFlyer

Analise os gastos com anúncios, a receita e o envolvimento com aplicativos para descobrir seu verdadeiro ROI de marketing.

Saiba mais sobre o AppsFlyer

Vantagens:

The attribution model for Multitouch acquistion is very consistent and the impact on Paid Campaigns is positive. The extraction of the data for modeling and DATAVIZ is easy and has multiple options.

Desvantagens:

However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions.

Notas do AppsFlyer

Pontuação média

Praticidade
4,5
Atendimento ao cliente
4,3
Recursos
4,4
Relação qualidade/preço
4,3

Probabilidade de recomendação

8,6/ 10

O AppsFlyer tem uma classificação geral de 4,5 em 5 estrelas com base em 137 avaliações de usuários no Capterra.

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Filtrar avaliações (137)

Rafael
Rafael
Data Insights AdTech Manager, Brasil
Usuário do LinkedIn Verificado
Publicidade e marketing, 11 - 50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Most complete MMP solution in the app market

4,0 há 6 meses

Comentários: Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting.

Vantagens:

Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.

Desvantagens:

Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform.

Mohammed
media buyer, Marrocos
Entretenimento, 11 - 50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas anteriormente:

best MMP i have worked with

5,0 há 7 meses

Vantagens:

The implementation of Appsflyer is done so easily and the support is awesome.

Desvantagens:

it's complicated to setup SKAN for IOS apps

SANU
Associate Manager, Índia
Publicidade e marketing, 51 - 200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

New Updates

3,0 há 6 meses

Vantagens:

New addition of functions and updates on the Appsflyer.

Desvantagens:

Technical glitch shown when we download the files.

Resposta do AppsFlyer

há 6 meses

Thanks for the review, Sanu! If you're still experiencing this issue, please contact [email protected].

Piyush
Associate Manager, Índia
Pesquisa de mercado, 11 - 50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Appsflyer Rock || Everyone Shock : )

5,0 há 6 meses

Comentários: My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform.

Vantagens:

I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events.

Desvantagens:

Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : ( But it is also + point as if the POV is advt. here.

Pedro
PPC Specialist, México
Serviços financeiros, 51 - 200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Alternativas consideradas anteriormente:

Excellent tracking tool

4,0 há 6 meses

Comentários: It is a great and complete platform to work with

Vantagens:

That you can track every app event and identify useless events with protect360

Desvantagens:

I would like to improve audience exporting options

Madi
Growth Lead, Austrália
Serviços financeiros, 51 - 200 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Alternativas consideradas anteriormente:

Great platform to review app attribution & reporting

5,0 há 7 meses

Comentários: Great, fantastic tool, easy to use & team is very helpful

Vantagens:

Ease of partner integration & setup, dashboards & ability to create own dashboards for ease of reporting & attribution, easy to use UI. Onelink feature is very easy to use & their advanced Onelink APIs make it easy to bulk create links

Desvantagens:

Need an easier way to visualise impact of web to app through dashboards

Heather
Senior Communications and Marketing Manager, Canadá
Telecomunicações, 51 - 200 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Huge improvement over Adjust

5,0 há 7 meses

Comentários: Much better experience than our last service, Adjust.

Vantagens:

We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up.

Desvantagens:

Some of the reporting is difficult to process.

Suandi Pratama
Suandi Pratama
Performance Marketing Manager, Indonésia
Usuário do LinkedIn Verificado
Publicidade e marketing, 501 - 1 000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

A must have platform for marketer who wants to track and optimize campaign on multiple marketing channels

5,0 há 6 meses

Vantagens:

UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.

Desvantagens:

Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.

Resposta do AppsFlyer

há 6 meses

So glad to hear that you love the platform! Thanks for sharing such a positive review!

Rishabh
Rishabh
Business Development Manager, Índia
Usuário do LinkedIn Verificado
Serviços e tecnologia da informação, 2 - 10 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Appsflyer: the backbone of marketing strategies

5,0 há 6 meses

Vantagens:

The User Interface is so easy to understand and very smooth, you can be logging in for the very first time to appsflyer but you'd still feel like you know most of the things about the portal, loved how easy to use it was!

Desvantagens:

The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider!

Resposta do AppsFlyer

há 6 meses

Love that! Thanks for sharing, Rishabh!

Vishnu Teja
Vishnu Teja
Sr. Manager MarTech, Malásia
Usuário do LinkedIn Verificado
Automotivo, 1 001 - 5 000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Alternativas consideradas anteriormente:

Best for Mobile App Attribution. Easy to Use.

5,0 há 7 meses

Vantagens:

I like the simplicity and reliability of AppsFlyer. It provides robust analytics and marketing attribution tools that are easy to navigate, making it simpler to understand user journeys and campaign performances. The user-friendly interface ensures that even those new to mobile analytics can effectively use the platform.

Desvantagens:

Additional features can be quite expensive.

Lena
Growth Marketing Manager, Canadá
Saúde, bem-estar e condicionamento físico, 51 - 200 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Reliable for Attribution, Quick Support

5,0 há 7 meses

Vantagens:

As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts. The platform's reliable attribution capabilities have been integral in managing our app campaigns. We can accurately track app downloads and lead activations by channel, which has improved our ability to measure and optimize our marketing performance. It has easy API integration with our dashboards. The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. This level of protection has given us confidence in our data and helped us make more informed decisions about our marketing strategies.

Desvantagens:

The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions. It would have been slightly profitable for us if we were able to purchase a one time or one month premium P360, however the team was not flexible on this matter. Other MMPs may have more affordable premium fraud protection.

Enya
User Acquisition, Espanha
Publicidade e marketing, 11 - 50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

The best partner for App Marketing

5,0 há 6 meses

Comentários: It's a good experience, it's an easy to use tool, easy to connect and integrate. It allows a thorough review of the results obtained and generates security in the data it collects.

Vantagens:

Integrations with acquisition channels are easy and intuitive. The variety of reports you can create to analyse all the traffic the app receives. The ease of integrating into SKAN for the platforms. The analysis by cost and time that allows you to perform for each channel.

Desvantagens:

communication with technical support is via email and sometimes it is not fast or timely, technical support tickets can easily get lost.

Resposta do AppsFlyer

há 6 meses

Thanks for the kind review, Enya! We're woking on doing better with our technical support.

Sandro
Reporting, Geórgia
Terceirização/Deslocalização, 51 - 200 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Comprehensive Analytics Tool with Room for Improvement

4,0 há 7 meses

Vantagens:

AppsFlyer offers robust and comprehensive analytics features that allow for detailed tracking of user behavior and marketing campaign performance. The intuitive dashboard and customizable reports provide deep insights that help in making data-driven decisions. Additionally, the integration with various ad networks and platforms is seamless, making it easier to consolidate data from different sources.

Desvantagens:

While AppsFlyer provides extensive functionality, the user interface can be somewhat overwhelming for beginners. The initial setup and configuration process can be complex and time-consuming. Additionally, some advanced features require a higher-tier subscription, which might not be cost-effective for smaller businesses or startups. Occasional delays in data processing and syncing can also hinder real-time analysis.

Resposta do AppsFlyer

há 6 meses

Thanks for the honest review, Sandro! Noted your comments about the price and data processing. We'll look into it.

Mikail
Media Manager, Arábia Saudita
Publicidade e marketing, 51 - 200 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Conversion Tracking, Attribution and Reporting (Appsflyer)

4,0 há 6 meses

Comentários: Appsflyer has been a pivotal tool for our day to day tracking of our KPIs and ensuring our partners deliverers the committed results, AF is one of the best MMP platform out there if you're dev team is familiar with the deployments, the initial setup is critical and would highly recommend to be done with an account manager from AF. Our account manager [sensitive content hidden] has been very helpful to us.

Vantagens:

Ease of setting up partners and integrations.

Desvantagens:

Attribution of conversions to channels, there has been discrepancies in the report.

Resposta do AppsFlyer

há 6 meses

Wonderful to hear AF was so helpful to your business! Advise you to reach your AF CSM about to report discrepancies, or [email protected]. Thanks again!

Hardik
Campaign Manager, Índia
Publicidade e marketing, 51 - 200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Review of Appsflyer

4,0 há 6 meses

Comentários: I would say Appsflyer for me is really a dope product. The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun. Data doesn't look boring at all.

Vantagens:

So I really like the simple UI/UX of Appsflyer. It's so easy to use and navigate. Even a beginner will get hands on it in a very short span of time. I really like how the data is shown in graph as well.

Desvantagens:

So while downloading raw data, the data can only be downloaded of last 90 days and not prior to that, this is what I least like about Appsflyer.

Asli
Growth Specialist, Turquia
Publicidade e marketing, 11 - 50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Comprehensive Analytics and Attribution with a Steep Learning Curve

4,0 há 6 meses

Comentários: My overall experience with AppsFlyer has been positive. The platform offers powerful tools for mobile attribution and marketing analytics, providing detailed insights that have significantly enhanced our campaign performance. While the learning curve was initially steep, the depth and accuracy of the data provided are well worth the effort.

Vantagens:

AppsFlyer povides comprehensive, real-time analytics and robust attribution tracking, making it invaluable for optimizing mobile marketing campaigns.

Desvantagens:

The complexity of the interface can be overwhelming for new users, and the pricing can be high for smaller businesses.

Arjun Singh
Sr Manager, Índia
Produção audivisual, 1 001 - 5 000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Ease of Tracking

4,0 há 6 meses

Vantagens:

Appsflyer helped us in ease of tracking via multiple inventory , detect frauds and optimize the campaign

Desvantagens:

Frequent changes in the algorithms which causes roadblocks for ongoing campaigns

Resposta do AppsFlyer

há 6 meses

Thank you Arjun! We're happy our platform provides so much value to you.

Gabriel
Assistant Marketing Manager, Panamá
Bancos, 1 001 - 5 000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

My experience with AppsFlyer

5,0 há 6 meses

Vantagens:

AppsFlyer provides a lot of information to make good choices.

Desvantagens:

It has a very high cost. Although it adds value to muy business

Varun
Manager- Adops and delivery, Índia
Publicidade e marketing, 51 - 200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Appsflyer- Best MMP

5,0 há 6 meses

Comentários: Overall Experience for this MMP is good.
The best UI among all other MMPs & Its easy to work with the reports & find the fraud traffic

Vantagens:

User Interface Ease in operation Complete Tutorials to understand the basic functioning of the platform.

Desvantagens:

Sometimes P360 took like half day to get updated.

Vikaskumar
Deputy Manager, Índia
Alimentação e bebidas, 5 001 - 10 000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Marketing Analytics

5,0 há 6 meses

Comentários: Good to see that overall appflyer application is very useful as any time we want data you get the same & even the data accuracy is perfect.
its easy to monitor campaign performance as you access data anytime in the potal

Vantagens:

Data is easily viewable & even setting any campaign with appsflyer is very easy

Desvantagens:

Every thing is perfect just wanted to explore more properties from the same

Resposta do AppsFlyer

há 6 meses

Couldn't ask for a better review, thank you so much!

Arman
SR Growth marketing, Arménia
Publicidade e marketing, 11 - 50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Positive review to solve few issues

4,0 há 6 meses

Comentários: Overall it's positive. there are a few issues bit it's not crucial

Vantagens:

1. Partner integration process 2. Simple data overview

Desvantagens:

1. Its complicated to get daily bases data when you download it 2. Ad group level data is invaluable 3. Creative level data is unvaluable for Meta

Sathwik
Senior Busienss Analyst, Índia
Publicidade e marketing, 10 000+ funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Review on AppsFlyer

5,0 há 6 meses

Vantagens:

The ease of use and an extensive breakdown and most importantly the feature to check the User journey made me stick to AppsFlyer

Desvantagens:

The Customer care is sometimes slow in responsive

Resposta do AppsFlyer

há 6 meses

Thanks for the candid review, Sathwik! We're working on improving our customer care.

Jay
Head, Sales and Revenue, Índia
Publicidade e marketing, 51 - 200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Appsflyer makes the App marketing activity easy, faster and accurate

5,0 há 6 meses

Vantagens:

Appsflyer UI is easy to use for our team members. The comprehensive reporting on dashboard helps track various in-app events very easily. The attribution mechanism is simple to understand. The partner support is best in the industry.

Desvantagens:

Honestly nothing much comes to top of the list. Possibility of importing data from CRM to Appsflyer dashboard could be of real help.

Resposta do AppsFlyer

há 6 meses

That's amazing, Jay! Glad to see how positive the experience has been for you!

Tahir Mutlu
Digital Marketing Specialist, Turquia
Varejistas, 1 001 - 5 000 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

My Appsflyer Experience As a junior digital marketer

5,0 há 6 meses

Vantagens:

Appsflyer's interface is difficult to understand at first, but then it becomes very easy. In terms of app marketing, channel-based attribution tracking is very consistent and reliable

Desvantagens:

Sometimes I can't go to certain pages for a long time or I can't go directly to the site itself. It's very frustrating during busy hours

Resposta do AppsFlyer

há 6 meses

Glad to hear about your overall positive experience with us. We'll look into the slow loading time. Thanks for sharing!

Ravneesh
Ad Operations Executive, Índia
Publicidade e marketing, 51 - 200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Amazing Product, Easy to use.

5,0 há 6 meses

Comentários: Overall, I love this product and features.

Vantagens:

It's strong focus on mobile app analytics and attribution, which is crucial for understanding user behavior and optimizing marketing efforts and integrate with a wide range of other tools and platforms, combined with its robust data analysis.

Desvantagens:

It's Price and sometimes Appsflyer get stuck in recent times.

Resposta do AppsFlyer

há 6 meses

We are thrilled with your satisfaction with our platform! Thank you for sharing!