--- description: Tudo sobre Ometria: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Ometria - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Automação de Marketing](/directory/6/marketing-automation/software) > [Ometria](/software/156810/ometria) # Ometria Canonical: https://www.capterra.pt/software/156810/ometria > Plataforma de marketing entre canais que reúne e cria perfis de dados de clientes para fornecer aos varejistas informações para criar campanhas. > > Verdict: Rated **4.0/5** by 3 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Ometria? Para empresas de todos os portes. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.0/5** | 3 Avaliações | | Praticidade | 4.0/5 | Based on overall reviews | | Suporte ao cliente | 4.0/5 | Based on overall reviews | | Relação qualidade/preço | 3.3/5 | Based on overall reviews | | Recursos | 3.7/5 | Based on overall reviews | | Recommendation percentage | 60% | (6/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Ometria - **Location**: London, GB ## Commercial Context - **Target Audience**: 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Available Countries**: Estados Unidos, Reino Unido ## Recursos - Automação de marketing - Comunicação multicanal - Gestão da comunicação - Gestão de campanhas - Histórico do cliente - Marketing de multicanal - Marketing social - Perfis de clientes - Personalização - Rastreamento de engajamento - Rastreamento de visitantes do site - Relatórios e análise de dados - Segmentação - Segmentação de clientes ## Opções de suporte - Bate-papo ## Category - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) ## Categorias relacionadas - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) - [Software CDP (Plataforma de Gestão de Clientes)](https://www.capterra.pt/directory/31334/customer-data-platform/software) - [Ferramentas de Engajamento com Cliente](https://www.capterra.pt/directory/30906/customer-engagement/software) ## Alternativas 1. [Viber](https://www.capterra.pt/software/180348/viber) — 4.4/5 (4058 reviews) 2. [Text Request](https://www.capterra.pt/software/167015/text-request) — 4.6/5 (1193 reviews) 3. [Slack](https://www.capterra.pt/software/135003/slack) — 4.7/5 (24046 reviews) 4. [Xtremepush](https://www.capterra.pt/software/151231/xtremepush) — 4.5/5 (55 reviews) 5. [Braze](https://www.capterra.pt/software/155423/appboy) — 4.7/5 (168 reviews) ## Avaliações ### "Functional for Segmentation" — 4.0/5 > **Avaliador Verificado** | *19 de maio de 2022* | Varejistas | Recommendation rating: 7.0/10 > > **Vantagens**: Having customer information including demographics, browsing and purchasing history, interactivity, and email history is critical and used daily. Having these all in one place has proven invaluable for our team. > > **Desvantagens**: Filtering can be finicky, a capitalization can make or break your search. Quantifying sales from email blast is doable but time consuming. Unsubscribing is a huge pain. ----- ### "Merchants fall in love with it" — 5.0/5 > **Avaliador Verificado** | *24 de agosto de 2018* | Serviços e tecnologia da informação | Recommendation rating: 8.0/10 > > **Vantagens**: Not just another email tool. Merchants fall in love with the insight that this gives them on their customers. It enables them to engage rather than just firing emails their way. > > **Desvantagens**: Like many solutions in this product area, needs a certain level of commitment to make the most of the power of the platform but it'll be worth it. ----- ### "Not worth the money" — 3.0/5 > **Suzanne** | *30 de maio de 2025* | Varejistas | Recommendation rating: 4.0/10 > > **Vantagens**: - Pretty strong reporting capabilities at an individual contact level as well as across a general cohort - Good segmentation functionality > > **Desvantagens**: - Poor, very limited automation builder - Platform is very costly yet Ometria charge for creation of simple email blocks (you can use code to build blocks yourself but Ometria will only work on their own code if you need help) - Preference centre isn't available to edit in the front end - Ometria charge for changes - Poor and basic email builder (somewhere between a WYSIWYG and drag and drop) > > In my opinion Ometria doesn't live up to its price tag, and doesn't quite know what it is. As an ESP it falls down due to the limited automation functionality, poor email builder, and no front end preference centre, and as a CRM database it falls down due to data inconsistencies across the platform and limited ability to spot patterns and trends in the data. ## Links - [View on Capterra](https://www.capterra.pt/software/156810/ometria) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | pt | | | pt-PT | | ----- ## Structured Data